How popular isNerdWallet in search?
In September 2026, there were an estimated 110K branded searches for NerdWallet in United States which is down 18.5% over the last 12 months. NerdWallet holds 54.5% estimated Share of Search among United States insurance comparison sites and is ranked 1st of 4 competitors for search popularity.
NerdWallet54.5%
Insurify36.6%
The Zebra4.9%
Policygenius4%
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Which insurance comparison sites compete with NerdWallet?
Share of Search by month for NerdWallet, Insurify, The Zebra, Policygenius. The figures are in the table below the chart.
View monthly share of search table
| Month | NerdWallet | Insurify | The Zebra | Policygenius |
|---|---|---|---|---|
| Oct 2025 | 53.3% | 35.7% | 7.1% | 3.9% |
| Nov 2025 | 58.4% | 32% | 5.2% | 4.3% |
| Dec 2025 | 57.8% | 31.7% | 6.3% | 4.2% |
| Jan 2026 | 48.7% | 39.7% | 8% | 3.6% |
| Feb 2026 | 54.3% | 36.4% | 6% | 3.3% |
| Mar 2026 | 63.6% | 28.6% | 4.7% | 3.1% |
| Apr 2026 | 57.8% | 31.7% | 6.3% | 4.2% |
| May 2026 | 53.9% | 36.2% | 5.9% | 4% |
| Jun 2026 | 57.7% | 31.7% | 6.3% | 4.2% |
| Jul 2026 | 57.7% | 31.7% | 6.3% | 4.2% |
| Aug 2026 | 54.3% | 36.5% | 6% | 3.3% |
| Sep 2026 | 54.5% | 36.6% | 4.9% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.5% | 110K | 0% | +0.2 points | |
| 2, held 2nd | 36.6% | 74K | 0% | +0.1 points | |
| 3, held 3rd | 4.9% | 9.9K | -18.2% | -1.1 points | |
| 4, held 4th | 4% | 8.1K | +22.7% | +0.8 points |
54.5%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Insurify36.6%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.9%
Held 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
4%
Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.8 points.
Compare search popularity between NerdWallet and its closest rivals
Every comparison with NerdWallet
3 comparisons
How has branded search demand for NerdWallet changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NerdWallet in United States fell from 135K to 110K.
- Across the 12 months ending September 2026, NerdWallet’s estimated Share of Search among insurance comparison sites in United States increased from 53.3% to 54.5%.
- Across the 12 months ending September 2026, NerdWallet’s estimated Share of Search among insurance comparison sites in United States peaked at 63.6% in March 2026 and was lowest at 48.7% in January 2026.
How did search popularity change for United States insurance comparison sites in September 2026?
4 changes
In September 2026, Policygenius gained estimated Share of Search among insurance comparison sites in United States, from 3.3% to 4%.
In September 2026, The Zebra lost estimated Share of Search among insurance comparison sites in United States, from 6% to 4.9%.
Estimated monthly branded searches for NerdWallet in United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Insurify in United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How is NerdWallet measured?
Brandwave collects information about searches that people make online using NerdWallet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nerdwallet
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