Brandwave

Home Depot vs Menards:Which is more popular?

In September 2026, Home Depot had more branded searches than Menards among hardware store brands in the United States. Home Depot had about 30.4 million branded searches, while Menards had 6.1 million. Home Depot made up 56.9% of all hardware store brand searches we track, and Menards accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about hardware store brands, both Home Depot and Menards appeared in all three answers. Home Depot was mentioned before Menards in every answer.

Among hardware store brands in the United States in September 2026

Who do people search for more?

Home Depot, about 5 searches for every 1 for Menards

Home Depot 30.4M searchesMenards 6.1M searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Home Depot in 3 of 3Menards in 3 of 3

Who does AI recommend more?

Home Depot, named ahead of Menards in every answer

Home Depot first in 3Menards never first

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Top hardware store brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Home Depot and Menards showed up in all three answers. Home Depot was listed before Menards in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Home Depot1st
  2. Lowe's2nd
  3. Ace Hardware3rd
  4. Menards4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Home Depot3 of 3Named in 3 of 3 ChatGPT answers
  • Lowe's3 of 3Named in 3 of 3 ChatGPT answers
  • Menards3 of 3Named in 3 of 3 ChatGPT answers
  • Ace Hardware3 of 3Named in 3 of 3 ChatGPT answers

See every answer about hardware store brands

3 answers
  • Asked ChatGPT

    “Which hardware store brand should I shop at in the US?”

    1. 1Home Depot
    2. 2Lowe's
    3. 3Ace Hardware
    4. 4Menards
  • Asked ChatGPT

    “What are the best hardware store brands in the US?”

    1. 1Home Depot
    2. 2Lowe's
    3. 3Ace Hardware
    4. 4Menards
  • Asked ChatGPT

    “What's the best hardware store brand in the US for home repairs?”

    1. 1Home Depot
    2. 2Lowe's
    3. 3Ace Hardware
    4. 4Menards
  • Searched Google, AI Overview

    “home improvement store”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “cheap hardware store”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Home Depot or Menards more popular in search?

This chart shows how often people search Google for Home Depot and Menards by name. Each line represents a brand's share of searches for all four hardware store brands we track, month by month, from searches in United States.

Home Depot and Menards among hardware store brands in the United States, by month

Share of searches by month for Home Depot, Menards. The figures are in the table below the chart.

View monthly share of searches table
MonthHome DepotLowe'sMenardsAce Hardware
Oct 202556.1%25.1%11.3%7.5%
Nov 202557.3%25.6%9.4%7.7%
Dec 202560.1%22%9.9%8.1%
Jan 202657.3%25.6%9.4%7.7%
Feb 202657.3%25.6%9.4%7.7%
Mar 202658.1%25.9%9.6%6.4%
Apr 202656.9%25.4%11.4%6.3%
May 202656.1%25%11.3%7.5%
Jun 202653.8%24.1%13.2%8.9%
Jul 202656.1%25.1%11.3%7.5%
Aug 202656.1%25.1%11.3%7.5%
Sep 202656.9%25.4%11.4%6.3%

How has the Home Depot and Menards comparison changed over the last 12 months?

3 findings

How did search popularity change for United States hardware store brands in September 2026?

1 change
  1. In September 2026, Home Depot gained share of searches among hardware store brands in the United States, from 56.1% to 56.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Home Depot’s and Menards’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Home Depot

1 branded search term

  • home depot

Menards

1 branded search term

  • menards

How the Brand Demand Index is measured

Other head-to-heads among hardware store brands

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