Brandwave

Round1 vs Topgolf:Which is more popular?

In September 2026, Topgolf had more branded searches than Round1 among family entertainment centers in the United States. Topgolf had about 1.2 million branded searches, while Round1 had 313,000. Topgolf made up 39.8% of all family entertainment center searches we track, and Round1 accounted for 10.2%. When we asked ChatGPT and Google AI Overviews about family entertainment centers, Round1 appeared in all three answers and Topgolf in one. Round1 was mentioned before Topgolf in two out of three answers.

Among family entertainment centers in the United States in September 2026

Who do people search for more?

Topgolf, about 4 searches for every 1 for Round1

Topgolf 1.2M searchesRound1 313K searches

Who does AI mention more?

Round1, mentioned in every answer we collected

Round1 in 3 of 3Topgolf in 1 of 3

Who does AI recommend more?

Round1, named ahead of Topgolf in 2 of 3 answers

Round1 first in 2Topgolf first in 1

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Top family entertainment centers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Round1 appeared in all three answers. Topgolf was mentioned in one out of three: in one of the three ChatGPT answers. Round1 was listed before Topgolf in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Main Event1st
  2. Round12nd
  3. Dave & Buster's3rd
  4. Topgolf4th
  5. Bowlero5th
  6. Puttshack–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dave & Buster's3 of 3Named in 3 of 3 ChatGPT answers
  • Round13 of 3Named in 3 of 3 ChatGPT answers
  • Main Event3 of 3Named in 3 of 3 ChatGPT answers
  • Topgolf1 of 3Named in 1 of 3 ChatGPT answers
  • Bowlero1 of 3Named in 1 of 3 ChatGPT answers
  • Puttshack0 of 3Named in 0 of 3 ChatGPT answers

See every answer about family entertainment centers

3 answers
  • Asked ChatGPT

    “What's the best family entertainment center chain in the US?”

    1. 1Main Event
    2. 2Round1
    3. 3Dave & Buster's
  • Asked ChatGPT

    “Which chain in the US is best for bowling and arcade games?”

    1. 1Round1
    2. 2Main Event
    3. 3Dave & Buster's
    4. 4Bowlero
  • Asked ChatGPT

    “Where should I go for a fun night out with games and food in the US?”

    1. 1Dave & Buster's
    2. 2Main Event
    3. 3Topgolf
    4. 4Round1
  • Searched Google, AI Overview

    “family entertainment center”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “arcade near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Round1 or Topgolf more popular in search?

This chart shows how often people search Google for Round1 and Topgolf by name. Each line represents a brand's share of searches for all six family entertainment centers we track, month by month, from searches in United States.

Round1 and Topgolf among family entertainment centers in the United States, by month

Share of searches by month for Topgolf, Round1. The figures are in the table below the chart.

View monthly share of searches table
MonthDave & Buster'sTopgolfRound1PuttshackBowleroMain Event
Oct 202536.5%44.6%7.6%4.9%6%0.4%
Nov 202540.1%40.1%8.4%4.4%6.6%0.44%
Dec 202536.2%44.3%7.6%4%7.3%0.52%
Jan 202638.7%38.7%10%4.3%7.8%0.55%
Feb 202640.1%40.1%8.5%4.4%6.6%0.41%
Mar 202636.7%45%7.8%4%6%0.46%
Apr 202637.2%45.4%7.8%4.1%5%0.46%
May 202637.2%45.4%7.8%4.1%5%0.46%
Jun 202632.6%48.8%8.4%4.4%5.4%0.47%
Jul 202636.6%44.7%9.3%4.9%4%0.46%
Aug 202632.9%49.3%8.5%4.4%4.4%0.41%
Sep 202639.8%39.8%10.2%5.4%4.4%0.41%

How has the Round1 and Topgolf comparison changed over the last 12 months?

3 findings

How did search popularity change for United States family entertainment centers in September 2026?

3 changes
  1. In September 2026, Dave & Buster's overtook Topgolf to become the leader among family entertainment centers in the United States, with 39.8% of the searches.

  2. In September 2026, Round1 gained share of searches among family entertainment centers in the United States, from 8.5% to 10.2%.

  3. In September 2026, Topgolf lost share of searches among family entertainment centers in the United States, from 49.3% to 39.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Round1’s and Topgolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Round1

2 branded search terms

  • round 1 bowling
  • round1

Topgolf

1 branded search term

  • topgolf

How the Brand Demand Index is measured

Other head-to-heads among family entertainment centers

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