Brandwave

How popular isWalmart?

In September 2026, people searched for Walmart by name about 219,000 times in the United States, about the same as the previous year. These searches made up 0.53% of all United States oil change chain searches, placing Walmart fifth out of five chains. When we asked both ChatGPT and Google AI Overviews about oil change chains, Walmart appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Walmart is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. Valvoline Instant Oil ChangeShare of searches 39.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Take 5 Oil ChangeShare of searches 29.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Jiffy LubeShare of searches 23.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Grease MonkeyShare of searches 7.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. WalmartShare of searches 0.53%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Walmart website (opens in a new tab)

Follow Walmart and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top oil change chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Walmart appeared in all three answers. Walmart is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Valvoline Instant Oil Change1st
  2. Walmart2nd
  3. Take 5 Oil Change3rd
  4. Jiffy Lube4th
  5. Grease Monkey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about oil change chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which oil change chains compete with Walmart?

Walmart against oil change chains in the United States, by month

Share of searches by month for Valvoline Instant Oil Change, Take 5 Oil Change, Jiffy Lube, Grease Monkey, Walmart. The figures are in the table below the chart.

View monthly share of searches table
MonthValvoline Instant Oil ChangeTake 5 Oil ChangeJiffy LubeGrease MonkeyWalmart
Oct 202532.9%24.3%36.4%6%0.44%
Nov 202534.4%20.9%38.1%6.2%0.46%
Dec 202534.4%20.9%38.1%6.2%0.46%
Jan 202634.9%20.7%37.8%6.2%0.46%
Feb 202635.3%26.1%31.8%6.4%0.39%
Mar 202634.7%23.6%35.5%5.8%0.43%
Apr 202638.1%22.1%32.8%6.6%0.4%
May 202636.4%25.6%31.3%6.3%0.38%
Jun 202638.6%27.1%27.1%6.7%0.49%
Jul 202639.3%26.8%26.8%6.6%0.49%
Aug 202638.6%27.1%27.1%6.7%0.49%
Sep 202639.4%29.1%23.9%7.1%0.53%

  1. 1.Valvoline Instant Oil Change

    39.4%

    Held 1st. 1.4M estimated branded searches, -4.6% vs prior month. Share +0.8 points.

  2. 2.Take 5 Oil Change

    29.1%

    Moved from 3rd to 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Jiffy Lube

    23.9%

    Moved from 2nd to 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  4. 4.Grease Monkey

    7.1%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Walmart

    0.53%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Walmart and its closest rivals

Every comparison with Walmart

11 comparisons

How has branded search demand for Walmart changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Walmart in the United States held steady at 219K.
  • Across the 12 months ending September 2026, Walmart’s share of searches among oil change chains in the United States held steady, from 0.44% to 0.53%.

How did search popularity change for United States oil change chains in September 2026?

3 changes

  1. In September 2026, Take 5 Oil Change overtook Jiffy Lube to rank 2nd among oil change chains in the United States, with 29.1% of the searches.

  2. In September 2026, Valvoline Instant Oil Change gained share of searches among oil change chains in the United States, from 38.6% to 39.4%.

  3. In September 2026, Jiffy Lube lost share of searches among oil change chains in the United States, from 27.1% to 23.9%.

How are Walmart’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Walmart’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • walmart auto care
  • walmart vision center

How the Brand Demand Index is measured

Who owns Walmart?

Walmart is owned by Walmart. Brandwave does not track any other brands owned by Walmart.

Do you work for Walmart? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Walmart compete?

Walmart is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Optical retail chains7th of 85.4%Show ranking
Oil change chains5th of 50.53%Shown above
Creator with pink hair and a pink jacket

Is Walmart your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free