Brandwave

How popular isJiffy Lube?

In September 2026, people searched for Jiffy Lube by name about 823,000 times in the United States, a 45.1% decrease from the previous year. These searches made up 23.9% of all United States oil change chain searches, placing Jiffy Lube third out of five chains. When we asked both ChatGPT and Google AI Overviews about oil change chains, Jiffy Lube appeared in all answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Jiffy Lube is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Valvoline Instant Oil ChangeShare of searches 39.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Take 5 Oil ChangeShare of searches 29.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. Jiffy LubeShare of searches 23.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Grease MonkeyShare of searches 7.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. WalmartShare of searches 0.53%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top oil change chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Jiffy Lube appeared in all three answers. Jiffy Lube is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Valvoline Instant Oil Change1st
  2. Walmart2nd
  3. Take 5 Oil Change3rd
  4. Jiffy Lube4th
  5. Grease Monkey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about oil change chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which oil change chains compete with Jiffy Lube?

Jiffy Lube against oil change chains in the United States, by month

Share of searches by month for Valvoline Instant Oil Change, Take 5 Oil Change, Jiffy Lube, Grease Monkey. The figures are in the table below the chart.

View monthly share of searches table
MonthValvoline Instant Oil ChangeTake 5 Oil ChangeJiffy LubeGrease MonkeyWalmart
Oct 202532.9%24.3%36.4%6%0.44%
Nov 202534.4%20.9%38.1%6.2%0.46%
Dec 202534.4%20.9%38.1%6.2%0.46%
Jan 202634.9%20.7%37.8%6.2%0.46%
Feb 202635.3%26.1%31.8%6.4%0.39%
Mar 202634.7%23.6%35.5%5.8%0.43%
Apr 202638.1%22.1%32.8%6.6%0.4%
May 202636.4%25.6%31.3%6.3%0.38%
Jun 202638.6%27.1%27.1%6.7%0.49%
Jul 202639.3%26.8%26.8%6.6%0.49%
Aug 202638.6%27.1%27.1%6.7%0.49%
Sep 202639.4%29.1%23.9%7.1%0.53%

  1. 1.Valvoline Instant Oil Change

    39.4%

    Held 1st. 1.4M estimated branded searches, -4.6% vs prior month. Share +0.8 points.

  2. 2.Take 5 Oil Change

    29.1%

    Moved from 3rd to 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. 3.Jiffy Lube

    23.9%

    Moved from 2nd to 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -3.2 points.

  4. 4.Grease Monkey

    7.1%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Walmart

    0.53%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jiffy Lube and its closest rivals

Every comparison with Jiffy Lube

4 comparisons

How has branded search demand for Jiffy Lube changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jiffy Lube in the United States fell from 1.5M to 823K.
  • Across the 12 months ending September 2026, Jiffy Lube’s share of searches among oil change chains in the United States decreased from 36.4% to 23.9%.
  • Across the 12 months ending September 2026, Jiffy Lube’s share of searches among oil change chains in the United States peaked at 38.1% in November 2025 and was lowest at 23.9% in September 2026.
  • Across the 12 months ending September 2026, Jiffy Lube fell from 1st to 3rd among oil change chains in the United States.

How did search popularity change for United States oil change chains in September 2026?

3 changes

  1. In September 2026, Take 5 Oil Change overtook Jiffy Lube to rank 2nd among oil change chains in the United States, with 29.1% of the searches.

  2. In September 2026, Valvoline Instant Oil Change gained share of searches among oil change chains in the United States, from 38.6% to 39.4%.

  3. In September 2026, Jiffy Lube lost share of searches among oil change chains in the United States, from 27.1% to 23.9%.

How are Jiffy Lube’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Jiffy Lube’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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