Brandwave

How popular isTruly Nolen?

In September 2026, people searched for Truly Nolen by name about 22,200 times in the United States, a 22.7% increase from the previous year. These searches made up 4.8% of all United States pest control company searches, placing Truly Nolen fifth out of five companies. When we asked both ChatGPT and Google AI Overviews about pest control companies, Truly Nolen did not appear in any of the answers.

Search and AI answers in September 2026

Truly Nolen is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. TerminixShare of searches 43.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. OrkinShare of searches 29%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. AptiveShare of searches 15.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 3rd
  4. Arrow ExterminatorsShare of searches 7.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Truly NolenShare of searches 4.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top pest control companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Truly Nolen did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Orkin1st
  2. Terminix2nd
  3. Aptive3rd
  4. Arrow Exterminators–
  5. Truly Nolen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Terminix3 of 3Named in 3 of 3 ChatGPT answers
  • Orkin3 of 3Named in 3 of 3 ChatGPT answers
  • Aptive1 of 3Named in 1 of 3 ChatGPT answers
  • Arrow Exterminators0 of 3Named in 0 of 3 ChatGPT answers
  • Truly Nolen0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pest control companies

3 answers

  • Asked ChatGPT

    “Which pest control company should I use in the US?”

    1. 1Orkin
    2. 2Terminix

  • Asked ChatGPT

    “What are the best pest control companies in the US?”

    1. 1Orkin
    2. 2Terminix
    3. 3Aptive

  • Asked ChatGPT

    “What's the best pest control company in the US for termites?”

    1. 1Orkin
    2. 2Terminix

  • Searched Google, AI Overview

    “pest control companies”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best pest control companies”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which pest control companies compete with Truly Nolen?

Truly Nolen against pest control companies in the United States, by month

Share of searches by month for Terminix, Orkin, Aptive, Arrow Exterminators, Truly Nolen. The figures are in the table below the chart.

View monthly share of searches table
MonthTerminixOrkinAptiveArrow ExterminatorsTruly Nolen
Oct 202546%30.9%11.3%7.6%4.1%
Nov 202542.2%34.4%10.3%8.5%4.6%
Dec 202544.9%30.1%11%9%4.9%
Jan 202640.1%32.7%9.8%12%5.4%
Feb 202642.2%34.4%10.3%8.5%4.6%
Mar 202640.4%33.1%12.1%9.9%4.4%
Apr 202642.9%28.8%15.8%8.6%3.9%
May 202639.8%26.8%21.8%8%3.6%
Jun 202644.8%24.6%20%7.4%3.3%
Jul 202639.8%26.8%21.8%8%3.6%
Aug 202641.4%27.8%18.7%8.3%3.7%
Sep 202643.2%29%15.9%7.1%4.8%

  1. 1.Terminix

    43.2%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +1.8 points.

  2. 2.Orkin

    29%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Aptive

    15.9%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  4. 4.Arrow Exterminators

    7.1%

    Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.Truly Nolen

    4.8%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +1 points.

Compare popularity between Truly Nolen and its closest rivals

Every comparison with Truly Nolen

4 comparisons

How has branded search demand for Truly Nolen changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Truly Nolen in the United States rose from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Truly Nolen’s share of searches among pest control companies in the United States increased from 4.1% to 4.8%.
  • Across the 12 months ending September 2026, Truly Nolen’s share of searches among pest control companies in the United States peaked at 5.4% in January 2026 and was lowest at 3.3% in June 2026.

How did search popularity change for United States pest control companies in September 2026?

5 changes

  1. In September 2026, Terminix gained share of searches among pest control companies in the United States, from 41.4% to 43.2%.

  2. In September 2026, Orkin gained share of searches among pest control companies in the United States, from 27.8% to 29%.

  3. In September 2026, Truly Nolen gained share of searches among pest control companies in the United States, from 3.7% to 4.8%.

  4. In September 2026, Aptive lost share of searches among pest control companies in the United States, from 18.7% to 15.9%.

  5. In September 2026, Arrow Exterminators lost share of searches among pest control companies in the United States, from 8.3% to 7.1%.

How are Truly Nolen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Truly Nolen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • truly nolen

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How the Brand Demand Index is measured

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