Terminix vs Truly Nolen:Which is more popular?
In September 2026, Terminix had more branded searches than Truly Nolen among pest control companies in the United States. Terminix had about 201,000 branded searches, while Truly Nolen had 22,200. Terminix made up 43.2% of all pest control company searches we track, and Truly Nolen accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about pest control companies, Terminix appeared in all three answers and Truly Nolen in none.
Who do people search for more?
Terminix, about 9 searches for every 1 for Truly Nolen
Who does AI mention more?
Terminix, mentioned in every answer we collected
Who does AI recommend more?
Terminix, the only one of the two named
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Top pest control companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Terminix appeared in all three answers. Truly Nolen did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Terminix3 of 3Named in 3 of 3 ChatGPT answers
Orkin3 of 3Named in 3 of 3 ChatGPT answers
Aptive1 of 3Named in 1 of 3 ChatGPT answers
Arrow Exterminators0 of 3Named in 0 of 3 ChatGPT answers
Truly Nolen0 of 3Named in 0 of 3 ChatGPT answers
See every answer about pest control companies
3 answers
Asked ChatGPT
“Which pest control company should I use in the US?”
Asked ChatGPT
“What are the best pest control companies in the US?”
Asked ChatGPT
“What's the best pest control company in the US for termites?”
Searched Google, AI Overview
“pest control companies”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best pest control companies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Terminix or Truly Nolen more popular in search?
This chart shows how often people search Google for Terminix and Truly Nolen by name. Each line represents a brand's share of searches for all five pest control companies we track, month by month, from searches in United States.
Share of searches by month for Terminix, Truly Nolen. The figures are in the table below the chart.
View monthly share of searches table
| Month | Terminix | Orkin | Aptive | Arrow Exterminators | Truly Nolen |
|---|---|---|---|---|---|
| Oct 2025 | 46% | 30.9% | 11.3% | 7.6% | 4.1% |
| Nov 2025 | 42.2% | 34.4% | 10.3% | 8.5% | 4.6% |
| Dec 2025 | 44.9% | 30.1% | 11% | 9% | 4.9% |
| Jan 2026 | 40.1% | 32.7% | 9.8% | 12% | 5.4% |
| Feb 2026 | 42.2% | 34.4% | 10.3% | 8.5% | 4.6% |
| Mar 2026 | 40.4% | 33.1% | 12.1% | 9.9% | 4.4% |
| Apr 2026 | 42.9% | 28.8% | 15.8% | 8.6% | 3.9% |
| May 2026 | 39.8% | 26.8% | 21.8% | 8% | 3.6% |
| Jun 2026 | 44.8% | 24.6% | 20% | 7.4% | 3.3% |
| Jul 2026 | 39.8% | 26.8% | 21.8% | 8% | 3.6% |
| Aug 2026 | 41.4% | 27.8% | 18.7% | 8.3% | 3.7% |
| Sep 2026 | 43.2% | 29% | 15.9% | 7.1% | 4.8% |
How has the Terminix and Truly Nolen comparison changed over the last 12 months?
3 findings
- Terminix was ahead of Truly Nolen in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Terminix’s share of searches among pest control companies in the United States moved from 46% to 43.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Truly Nolen’s share of searches among pest control companies in the United States moved from 4.1% to 4.8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for United States pest control companies in September 2026?
2 changes
In September 2026, Terminix gained share of searches among pest control companies in the United States, from 41.4% to 43.2%.
In September 2026, Truly Nolen gained share of searches among pest control companies in the United States, from 3.7% to 4.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Terminix’s and Truly Nolen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Terminix
1 branded search term
- terminix
Truly Nolen
1 branded search term
- truly nolen
Other head-to-heads among pest control companies
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