Brandwave

Aptive vs Orkin:Which is more popular?

In September 2026, Orkin had more branded searches than Aptive among pest control companies in the United States. Orkin had about 135,000 branded searches, while Aptive had 74,000. Orkin made up 29% of all pest control company searches we track, and Aptive accounted for 15.9%. When we asked ChatGPT and Google AI Overviews about pest control companies, Orkin appeared in all three answers and Aptive in one. Orkin was mentioned before Aptive in every answer.

Among pest control companies in the United States in September 2026

Who do people search for more?

Orkin, about 82% more searches than Aptive

Orkin 135K searchesAptive 74K searches

Who does AI mention more?

Orkin, mentioned in every answer we collected

Orkin in 3 of 3Aptive in 1 of 3

Who does AI recommend more?

Orkin, named ahead of Aptive in every answer

Orkin first in 3Aptive never first

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Top pest control companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Orkin appeared in all three answers. Aptive was mentioned in one out of three: in one of the three ChatGPT answers. Orkin was listed before Aptive in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Orkin1st
  2. Terminix2nd
  3. Aptive3rd
  4. Arrow Exterminators–
  5. Truly Nolen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Terminix3 of 3Named in 3 of 3 ChatGPT answers
  • Orkin3 of 3Named in 3 of 3 ChatGPT answers
  • Aptive1 of 3Named in 1 of 3 ChatGPT answers
  • Arrow Exterminators0 of 3Named in 0 of 3 ChatGPT answers
  • Truly Nolen0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pest control companies

3 answers
  • Asked ChatGPT

    “Which pest control company should I use in the US?”

    1. 1Orkin
    2. 2Terminix
  • Asked ChatGPT

    “What are the best pest control companies in the US?”

    1. 1Orkin
    2. 2Terminix
    3. 3Aptive
  • Asked ChatGPT

    “What's the best pest control company in the US for termites?”

    1. 1Orkin
    2. 2Terminix
  • Searched Google, AI Overview

    “pest control companies”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best pest control companies”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Aptive or Orkin more popular in search?

This chart shows how often people search Google for Aptive and Orkin by name. Each line represents a brand's share of searches for all five pest control companies we track, month by month, from searches in United States.

Aptive and Orkin among pest control companies in the United States, by month

Share of searches by month for Orkin, Aptive. The figures are in the table below the chart.

View monthly share of searches table
MonthTerminixOrkinAptiveArrow ExterminatorsTruly Nolen
Oct 202546%30.9%11.3%7.6%4.1%
Nov 202542.2%34.4%10.3%8.5%4.6%
Dec 202544.9%30.1%11%9%4.9%
Jan 202640.1%32.7%9.8%12%5.4%
Feb 202642.2%34.4%10.3%8.5%4.6%
Mar 202640.4%33.1%12.1%9.9%4.4%
Apr 202642.9%28.8%15.8%8.6%3.9%
May 202639.8%26.8%21.8%8%3.6%
Jun 202644.8%24.6%20%7.4%3.3%
Jul 202639.8%26.8%21.8%8%3.6%
Aug 202641.4%27.8%18.7%8.3%3.7%
Sep 202643.2%29%15.9%7.1%4.8%

How has the Aptive and Orkin comparison changed over the last 12 months?

3 findings

How did search popularity change for United States pest control companies in September 2026?

2 changes
  1. In September 2026, Orkin gained share of searches among pest control companies in the United States, from 27.8% to 29%.

  2. In September 2026, Aptive lost share of searches among pest control companies in the United States, from 18.7% to 15.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aptive’s and Orkin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aptive

1 branded search term

  • aptive pest control

Orkin

1 branded search term

  • orkin

How the Brand Demand Index is measured

Other head-to-heads among pest control companies

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