How popular isTiger Sugar?
In September 2026, people searched for Tiger Sugar by name about 60,500 times in the United States, an 18.2% decrease from the previous year. These searches made up 6.5% of all United States bubble tea chain searches, placing Tiger Sugar sixth out of nine chains. When we asked both ChatGPT and Google AI Overviews about bubble tea chains, Tiger Sugar appeared in one of the four answers and was the seventh most recommended of the nine.
Tiger Sugar is the sixth most searched of 9 competitors and the seventh most recommended in AI answers.
Kung Fu TeaShare of searches 32.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Gong chaShare of searches 26.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Happy LemonShare of searches 11.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- Feng ChaShare of searches 9.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Tiger SugarShare of searches 6.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
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Top bubble tea chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tiger Sugar was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Tiger Sugar is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Gong cha1st
- Kung Fu Tea2nd
Sharetea3rd- Happy Lemon4th
- Feng Cha5th
The Alley6th- Tiger Sugar7th
Boba Guys8th
Presotea–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kung Fu Tea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gong cha3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sharetea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Happy Lemon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Feng Cha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Alley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tiger Sugar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boba Guys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Presotea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bubble tea chains
4 answers
Asked ChatGPT
“What's the best bubble tea chain in the US?”
Asked ChatGPT
“Which boba chain in the US has the best milk tea?”
Asked ChatGPT
“What are the most popular bubble tea chains in the US?”
Searched Google, AI Overview
“bubble tea”
Searched Google, AI Overview
“boba near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Which bubble tea chains compete with Tiger Sugar?
Share of searches by month for Kung Fu Tea, Gong cha, Happy Lemon, Feng Cha, Sharetea, Tiger Sugar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kung Fu Tea | Gong cha | Happy Lemon | Feng Cha | Sharetea | Tiger Sugar | Boba Guys | Presotea | The Alley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 11.2% | 9.1% | 9.1% | 6.1% | 1.8% | 1.2% | 0.4% |
| Nov 2025 | 32.3% | 26.4% | 11.9% | 9.7% | 9.7% | 6.5% | 2% | 1.3% | 0.29% |
| Dec 2025 | 36.9% | 24.7% | 11.1% | 9% | 9% | 6.1% | 1.8% | 1.2% | 0.26% |
| Jan 2026 | 32.2% | 26.4% | 11.8% | 9.6% | 9.6% | 6.5% | 1.9% | 1.6% | 0.35% |
| Feb 2026 | 29.8% | 29.8% | 10.9% | 9% | 10.9% | 6% | 1.8% | 1.5% | 0.33% |
| Mar 2026 | 36.8% | 24.6% | 11% | 9% | 9% | 6% | 1.8% | 1.5% | 0.33% |
| Apr 2026 | 36.9% | 24.7% | 11.1% | 9% | 9% | 6.1% | 1.5% | 1.5% | 0.28% |
| May 2026 | 31.4% | 25.7% | 14.1% | 9.4% | 9.4% | 6.3% | 1.9% | 1.5% | 0.28% |
| Jun 2026 | 33% | 27% | 12.1% | 8.1% | 9.9% | 6.6% | 1.6% | 1.3% | 0.3% |
| Jul 2026 | 28.7% | 28.7% | 12.9% | 8.6% | 10.5% | 7.1% | 1.7% | 1.4% | 0.31% |
| Aug 2026 | 28.7% | 28.7% | 12.9% | 8.6% | 10.5% | 7.1% | 1.7% | 1.4% | 0.32% |
| Sep 2026 | 32.4% | 26.5% | 11.8% | 9.7% | 9.7% | 6.5% | 1.6% | 1.3% | 0.35% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.4% | 301K | 0% | +3.7 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.5% | 246K | -18.3% | -2.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.8% | 110K | -18.5% | -1 points | |
| 4, moved from 5th to 4th | 9.7% | 90.5K | 0% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.7% | 90.5K | -17.7% | -0.8 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.5% | 60.5K | -18.2% | -0.5 points | |
| 7, held 7th | 1.6% | 14.8K | -18.2% | -0.1 points | |
| 8, held 8th | 1.3% | 12.1K | -18.2% | -0.1 points | |
| 9, held 9th | 0.35% | 3.2K | -4.7% | 0 points |
32.4%
Moved from 2nd to 1st. 301K estimated branded searches, 0% vs prior month. Share +3.7 points.
2.
Gong cha26.5%
Moved from 1st to 2nd. 246K estimated branded searches, -18.3% vs prior month. Share -2.2 points.
11.8%
Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.
4.Feng Cha
9.7%
Moved from 5th to 4th. 90.5K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.
Sharetea9.7%
Moved from 4th to 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.8 points.
6.5%
Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
1.6%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
8.
Presotea1.3%
Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.35%
Held 9th. 3.2K estimated branded searches, -4.7% vs prior month. Share 0 points.
Compare popularity between Tiger Sugar and its closest rivals
Every comparison with Tiger Sugar
8 comparisons
How has branded search demand for Tiger Sugar changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tiger Sugar in the United States fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Tiger Sugar’s share of searches among bubble tea chains in the United States peaked at 7.1% in July 2026 and was lowest at 6% in February 2026.
How did search popularity change for United States bubble tea chains in September 2026?
6 changes
In September 2026, Kung Fu Tea overtook Gong cha to become the leader among bubble tea chains in the United States, with 32.4% of the searches.
In September 2026, Feng Cha overtook Sharetea to rank 4th among bubble tea chains in the United States, with 9.7% of the searches.
In September 2026, Gong cha lost share of searches among bubble tea chains in the United States, from 28.7% to 26.5%.
In September 2026, Happy Lemon lost share of searches among bubble tea chains in the United States, from 12.9% to 11.8%.
In September 2026, Sharetea lost share of searches among bubble tea chains in the United States, from 10.5% to 9.7%.
In September 2026, Tiger Sugar lost share of searches among bubble tea chains in the United States, from 7.1% to 6.5%.
How are Tiger Sugar’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tiger Sugar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tiger sugar
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