The Alley vs Tiger Sugar:Which is more popular?
In September 2026, Tiger Sugar had more branded searches than The Alley among bubble tea chains in the United States. Tiger Sugar had about 60,500 branded searches, while The Alley had 3,220. Tiger Sugar made up 6.5% of all bubble tea chain searches we track, and The Alley accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, The Alley appeared in two of the four answers and Tiger Sugar in one. The Alley and Tiger Sugar were each mentioned first in one of the two answers that named either.
Who do people search for more?
Tiger Sugar, about 19 searches for every 1 for The Alley
Who does AI mention more?
The Alley, mentioned in 2 of 4 answers, Tiger Sugar in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top bubble tea chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Alley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Tiger Sugar was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. The Alley and Tiger Sugar were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Gong cha1st
Kung Fu Tea2nd
Sharetea3rd
Happy Lemon4th- Feng Cha5th
- The Alley6th
- Tiger Sugar7th
Boba Guys8th
Presotea–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kung Fu Tea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gong cha3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sharetea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Happy Lemon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Feng Cha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Alley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tiger Sugar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boba Guys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Presotea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bubble tea chains
4 answers
Asked ChatGPT
“What's the best bubble tea chain in the US?”
Asked ChatGPT
“Which boba chain in the US has the best milk tea?”
Asked ChatGPT
“What are the most popular bubble tea chains in the US?”
Searched Google, AI Overview
“bubble tea”
Searched Google, AI Overview
“boba near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is The Alley or Tiger Sugar more popular in search?
This chart shows how often people search Google for The Alley and Tiger Sugar by name. Each line represents a brand's share of searches for all nine bubble tea chains we track, month by month, from searches in United States.
Share of searches by month for Tiger Sugar, The Alley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kung Fu Tea | Gong cha | Happy Lemon | Feng Cha | Sharetea | Tiger Sugar | Boba Guys | Presotea | The Alley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 11.2% | 9.1% | 9.1% | 6.1% | 1.8% | 1.2% | 0.4% |
| Nov 2025 | 32.3% | 26.4% | 11.9% | 9.7% | 9.7% | 6.5% | 2% | 1.3% | 0.29% |
| Dec 2025 | 36.9% | 24.7% | 11.1% | 9% | 9% | 6.1% | 1.8% | 1.2% | 0.26% |
| Jan 2026 | 32.2% | 26.4% | 11.8% | 9.6% | 9.6% | 6.5% | 1.9% | 1.6% | 0.35% |
| Feb 2026 | 29.8% | 29.8% | 10.9% | 9% | 10.9% | 6% | 1.8% | 1.5% | 0.33% |
| Mar 2026 | 36.8% | 24.6% | 11% | 9% | 9% | 6% | 1.8% | 1.5% | 0.33% |
| Apr 2026 | 36.9% | 24.7% | 11.1% | 9% | 9% | 6.1% | 1.5% | 1.5% | 0.28% |
| May 2026 | 31.4% | 25.7% | 14.1% | 9.4% | 9.4% | 6.3% | 1.9% | 1.5% | 0.28% |
| Jun 2026 | 33% | 27% | 12.1% | 8.1% | 9.9% | 6.6% | 1.6% | 1.3% | 0.3% |
| Jul 2026 | 28.7% | 28.7% | 12.9% | 8.6% | 10.5% | 7.1% | 1.7% | 1.4% | 0.31% |
| Aug 2026 | 28.7% | 28.7% | 12.9% | 8.6% | 10.5% | 7.1% | 1.7% | 1.4% | 0.32% |
| Sep 2026 | 32.4% | 26.5% | 11.8% | 9.7% | 9.7% | 6.5% | 1.6% | 1.3% | 0.35% |
How has the The Alley and Tiger Sugar comparison changed over the last 12 months?
3 findings
- Tiger Sugar was ahead of The Alley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Alley’s share of searches among bubble tea chains in the United States moved from 0.4% to 0.35%, and its estimated monthly branded searches moved from 4.8K to 3.2K.
- Across the 12 months ending September 2026, Tiger Sugar’s share of searches among bubble tea chains in the United States moved from 6.1% to 6.5%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United States bubble tea chains in September 2026?
2 changes
In September 2026, Tiger Sugar lost share of searches among bubble tea chains in the United States, from 7.1% to 6.5%.
Estimated monthly branded searches for The Alley in the United States fell 32.8% over 12 measured months, from 4.8K to 3.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using The Alley’s and Tiger Sugar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Alley
2 branded search terms
- the alley boba
- the alley bubble tea
Tiger Sugar
1 branded search term
- tiger sugar
Other head-to-heads among bubble tea chains
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