Gong cha vs Happy Lemon:Which is searched more in the United States?
In September 2026, Gong cha had more branded searches than Happy Lemon among bubble tea chains in the United States. Gong cha had about 246,000 branded searches, while Happy Lemon had 110,000. Gong cha made up 26.5% of all bubble tea chain searches we track, and Happy Lemon accounted for 11.8%.
Follow Gong cha vs Happy Lemon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Gong cha or Happy Lemon more popular in search?
Compare the bubble tea and milk tea chains people in the US buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Gong cha, Happy Lemon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kung Fu Tea | Gong cha | Happy Lemon | Feng Cha | Sharetea | Tiger Sugar | Boba Guys | Presotea | The Alley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 30.5% | 11.2% | 9.1% | 9.1% | 6.1% | 1.8% | 1.2% | 0.4% |
| Nov 2025 | 32.3% | 26.4% | 11.9% | 9.7% | 9.7% | 6.5% | 2% | 1.3% | 0.29% |
| Dec 2025 | 36.9% | 24.7% | 11.1% | 9% | 9% | 6.1% | 1.8% | 1.2% | 0.26% |
| Jan 2026 | 32.2% | 26.4% | 11.8% | 9.6% | 9.6% | 6.5% | 1.9% | 1.6% | 0.35% |
| Feb 2026 | 29.8% | 29.8% | 10.9% | 9% | 10.9% | 6% | 1.8% | 1.5% | 0.33% |
| Mar 2026 | 36.8% | 24.6% | 11% | 9% | 9% | 6% | 1.8% | 1.5% | 0.33% |
| Apr 2026 | 36.9% | 24.7% | 11.1% | 9% | 9% | 6.1% | 1.5% | 1.5% | 0.28% |
| May 2026 | 31.4% | 25.7% | 14.1% | 9.4% | 9.4% | 6.3% | 1.9% | 1.5% | 0.28% |
| Jun 2026 | 33% | 27% | 12.1% | 8.1% | 9.9% | 6.6% | 1.6% | 1.3% | 0.3% |
| Jul 2026 | 28.7% | 28.7% | 12.9% | 8.6% | 10.5% | 7.1% | 1.7% | 1.4% | 0.31% |
| Aug 2026 | 28.7% | 28.7% | 12.9% | 8.6% | 10.5% | 7.1% | 1.7% | 1.4% | 0.32% |
| Sep 2026 | 32.4% | 26.5% | 11.8% | 9.7% | 9.7% | 6.5% | 1.6% | 1.3% | 0.35% |
How has the Gong cha and Happy Lemon comparison changed over the last 12 months?
3 findings
- Gong cha was ahead of Happy Lemon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gong cha’s share of searches among bubble tea chains in the United States moved from 30.5% to 26.5%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Happy Lemon’s share of searches among bubble tea chains in the United States moved from 11.2% to 11.8%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for United States bubble tea chains in September 2026?
3 changes
In September 2026, Kung Fu Tea overtook Gong cha to become the leader among bubble tea chains in the United States, with 32.4% of the searches.
In September 2026, Gong cha lost share of searches among bubble tea chains in the United States, from 28.7% to 26.5%.
In September 2026, Happy Lemon lost share of searches among bubble tea chains in the United States, from 12.9% to 11.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gong cha’s and Happy Lemon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gong cha
1 branded search term
- gong cha
Happy Lemon
1 branded search term
- happy lemon
Other head-to-heads among bubble tea chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.