Brandwave

Kung Fu Tea vs Tiger Sugar:Which is more popular?

In September 2026, Kung Fu Tea had more branded searches than Tiger Sugar among bubble tea chains in the United States. Kung Fu Tea had about 301,000 branded searches, while Tiger Sugar had 60,500. Kung Fu Tea made up 32.4% of all bubble tea chain searches we track, and Tiger Sugar accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, Kung Fu Tea appeared in all four answers and Tiger Sugar in one. Kung Fu Tea was mentioned before Tiger Sugar in every answer.

Among bubble tea chains in the United States in September 2026

Who do people search for more?

Kung Fu Tea, about 5 searches for every 1 for Tiger Sugar

Kung Fu Tea 301K searchesTiger Sugar 60.5K searches

Who does AI mention more?

Kung Fu Tea, mentioned in every answer we collected

Kung Fu Tea in 4 of 4Tiger Sugar in 1 of 4

Who does AI recommend more?

Kung Fu Tea, named ahead of Tiger Sugar in every answer

Kung Fu Tea first in 3Tiger Sugar never first

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kung Fu Tea appeared in all four answers. Tiger Sugar was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kung Fu Tea was listed before Tiger Sugar in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Kung Fu Tea2nd
  3. Sharetea3rd
  4. Happy Lemon4th
  5. Feng Cha5th
  6. The Alley6th
  7. Tiger Sugar7th
  8. Boba Guys8th
  9. Presotea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kung Fu Tea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gong cha3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sharetea3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Happy Lemon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Feng Cha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Alley2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tiger Sugar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boba Guys1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Presotea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bubble tea chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is Kung Fu Tea or Tiger Sugar more popular in search?

This chart shows how often people search Google for Kung Fu Tea and Tiger Sugar by name. Each line represents a brand's share of searches for all nine bubble tea chains we track, month by month, from searches in United States.

Kung Fu Tea and Tiger Sugar among bubble tea chains in the United States, by month

Share of searches by month for Kung Fu Tea, Tiger Sugar. The figures are in the table below the chart.

View monthly share of searches table
MonthKung Fu TeaGong chaHappy LemonFeng ChaShareteaTiger SugarBoba GuysPresoteaThe Alley
Oct 202530.5%30.5%11.2%9.1%9.1%6.1%1.8%1.2%0.4%
Nov 202532.3%26.4%11.9%9.7%9.7%6.5%2%1.3%0.29%
Dec 202536.9%24.7%11.1%9%9%6.1%1.8%1.2%0.26%
Jan 202632.2%26.4%11.8%9.6%9.6%6.5%1.9%1.6%0.35%
Feb 202629.8%29.8%10.9%9%10.9%6%1.8%1.5%0.33%
Mar 202636.8%24.6%11%9%9%6%1.8%1.5%0.33%
Apr 202636.9%24.7%11.1%9%9%6.1%1.5%1.5%0.28%
May 202631.4%25.7%14.1%9.4%9.4%6.3%1.9%1.5%0.28%
Jun 202633%27%12.1%8.1%9.9%6.6%1.6%1.3%0.3%
Jul 202628.7%28.7%12.9%8.6%10.5%7.1%1.7%1.4%0.31%
Aug 202628.7%28.7%12.9%8.6%10.5%7.1%1.7%1.4%0.32%
Sep 202632.4%26.5%11.8%9.7%9.7%6.5%1.6%1.3%0.35%

How has the Kung Fu Tea and Tiger Sugar comparison changed over the last 12 months?

3 findings

How did search popularity change for United States bubble tea chains in September 2026?

2 changes
  1. In September 2026, Kung Fu Tea overtook Gong cha to become the leader among bubble tea chains in the United States, with 32.4% of the searches.

  2. In September 2026, Tiger Sugar lost share of searches among bubble tea chains in the United States, from 7.1% to 6.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kung Fu Tea’s and Tiger Sugar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kung Fu Tea

1 branded search term

  • kung fu tea

Tiger Sugar

1 branded search term

  • tiger sugar

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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