How popular isSquare Payroll in search?
In September 2026, people searched for Square Payroll by name about 9,900 times in the United States, about the same as the previous year. These searches made up 3.2% of all United States payroll software searches, placing Square Payroll sixth out of nine brands.
RUN Powered by ADP57.4%
Gusto12.8%
Patriot Software9%
OnPay7.5%
QuickBooks Payroll5.8%
Square Payroll3.2%
Rippling2.6%
Deel0.99%
Paychex0.79%
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Which payroll software compete with Square Payroll?
Share of searches by month for RUN Powered by ADP, Gusto, Patriot Software, OnPay, QuickBooks Payroll, Square Payroll, Rippling. The figures are in the table below the chart.
View monthly share of searches table
| Month | RUN Powered by ADP | Gusto | Patriot Software | OnPay | QuickBooks Payroll | Square Payroll | Rippling | Deel | Paychex |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.6% | 15.1% | 6.6% | 7.3% | 6.9% | 3.1% | 2.5% | 0.91% | 1.9% |
| Nov 2025 | 58.1% | 15.2% | 5.7% | 7.5% | 5.9% | 3.2% | 2.3% | 0.91% | 1.2% |
| Dec 2025 | 59.3% | 13.5% | 6.7% | 7.8% | 6% | 2.7% | 2.3% | 0.8% | 0.92% |
| Jan 2026 | 55.1% | 17.3% | 7.5% | 7.2% | 5.5% | 3% | 2.6% | 0.75% | 1% |
| Feb 2026 | 52.9% | 19% | 7.2% | 7% | 5.3% | 3.5% | 2.8% | 1.1% | 1.2% |
| Mar 2026 | 52.2% | 19.3% | 7.6% | 6.4% | 6% | 3.3% | 2.8% | 1.1% | 1.1% |
| Apr 2026 | 51.3% | 19.3% | 8% | 6.8% | 6.3% | 3.4% | 2.8% | 1% | 1.2% |
| May 2026 | 52.9% | 18.1% | 7.7% | 6.9% | 6.6% | 2.9% | 2.7% | 1.4% | 0.79% |
| Jun 2026 | 55.8% | 17.5% | 7.3% | 7% | 5.3% | 2.9% | 2.6% | 0.92% | 0.73% |
| Jul 2026 | 56.3% | 15.2% | 7.5% | 7.1% | 6.7% | 3% | 2.5% | 0.95% | 0.78% |
| Aug 2026 | 56.4% | 14.6% | 7.2% | 7.4% | 7% | 3.1% | 2.3% | 1.1% | 0.78% |
| Sep 2026 | 57.4% | 12.8% | 9% | 7.5% | 5.8% | 3.2% | 2.6% | 0.99% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.4% | 179K | +0.11% | +0.9 points | |
| 2, held 2nd | 12.8% | 39.9K | -13.9% | -1.8 points | |
| 3, moved from 4th to 3rd | 9% | 28K | +22.3% | +1.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 7.5% | 23.5K | 0% | +0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.8% | 18.1K | -18.5% | -1.2 points | |
| 6, held 6th | 3.2% | 9.9K | 0% | 0 points | |
| 7, held 7th | 2.6% | 8.1K | +8.9% | +0.2 points | |
| 8, held 8th | 0.99% | 3.1K | -6.9% | -0.1 points | |
| 9, held 9th | 0.79% | 2.5K | 0% | 0 points |
57.4%
Held 1st. 179K estimated branded searches, +0.11% vs prior month. Share +0.9 points.
2.
Gusto12.8%
Held 2nd. 39.9K estimated branded searches, -13.9% vs prior month. Share -1.8 points.
9%
Moved from 4th to 3rd. 28K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
4.
OnPay7.5%
Moved from 3rd to 4th. 23.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.8%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
3.2%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Rippling2.6%
Held 7th. 8.1K estimated branded searches, +8.9% vs prior month. Share +0.2 points.
8.
Deel0.99%
Held 8th. 3.1K estimated branded searches, -6.9% vs prior month. Share -0.1 points.
9.
Paychex0.79%
Held 9th. 2.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Square Payroll and its closest rivals
- Square Payroll vs Patriot Software: compare search popularity
- Square Payroll vs OnPay: compare search popularity
- Square Payroll vs QuickBooks Payroll: compare search popularity
- Square Payroll vs Rippling: compare search popularity
- Square Payroll vs Deel: compare search popularity
- Compare Square Payroll with any brand
Every comparison with Square Payroll
8 comparisons
How has branded search demand for Square Payroll changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Square Payroll in the United States held steady at 9.9K.
- Across the 12 months ending September 2026, Square Payroll’s share of searches among payroll software in the United States held steady, from 3.1% to 3.2%.
How did search popularity change for United States payroll software in September 2026?
6 changes
In September 2026, Patriot Software overtook OnPay to rank 3rd among payroll software in the United States, with 9% of the searches.
In September 2026, RUN Powered by ADP gained share of searches among payroll software in the United States, from 56.4% to 57.4%.
In September 2026, Gusto lost share of searches among payroll software in the United States, from 14.6% to 12.8%.
In September 2026, QuickBooks Payroll lost share of searches among payroll software in the United States, from 7% to 5.8%.
OnPay’s share of searches among payroll software in the United States has gained ground for 3 months in a row, from 7% to 7.5% in September 2026.
Estimated monthly branded searches for Paychex in the United States fell 60.7% over 12 measured months, from 6.3K to 2.5K in September 2026.
How are Square Payroll’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Square Payroll’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- square payroll
Who owns Square Payroll?
Square Payroll is owned by 
Block. Brandwave also tracks 
Afterpay, owned by the same company, in the United States.
Do you work for Square Payroll? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Square Payroll your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.