Brandwave

How popular isSavage X Fenty?

In September 2026, people searched for Savage X Fenty by name about 301,000 times in the United States, a 22.4% increase from the previous year. These searches made up 45.7% of all United States bra brand searches, placing Savage X Fenty first out of 11 brands. When we asked both ChatGPT and Google AI Overviews about bra brands, Savage X Fenty did not appear in any of the answers.

Search and AI answers in September 2026

Savage X Fenty is the most searched of 11 competitors and not listed in any AI answer.

  1. Savage X FentyShare of searches 45.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. HoneyloveShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. SomaShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. BaliShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. SKIMSShare of searches 6.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top bra brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Savage X Fenty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Natori1st
  2. Soma2nd
  3. ThirdLove3rd
  4. Bali4th
  5. Wacoal5th
  6. SKIMS6th
  7. Victoria's Secret6th
  8. Savage X Fenty–
  9. Honeylove–
  10. Aerie–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ThirdLove4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Natori4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soma3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bali3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wacoal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honeylove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SKIMS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victoria's Secret1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Savage X Fenty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aerie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about bra brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which bra brands compete with Savage X Fenty?

Savage X Fenty against bra brands in the United States, by month

Share of searches by month for Savage X Fenty, Honeylove, Soma, Bali, SKIMS, Wacoal, ThirdLove, Victoria's Secret, Aerie, Natori. The figures are in the table below the chart.

View monthly share of searches table
MonthSavage X FentyHoneyloveSomaBaliSKIMSWacoalThirdLoveVictoria's SecretAerieNatoriCuup
Oct 202540.2%12.1%6.6%5.4%8.1%6.6%5.4%8.1%3%2.4%2%
Nov 202547.3%11.6%6.4%4.3%6.4%5.2%6.4%5.2%3.5%1.9%1.9%
Dec 202551%8.4%5.6%4.6%5.6%5.6%5.6%6.9%3.1%1.7%2%
Jan 202628%4.6%2.5%2.1%2.5%3.1%2.5%51.2%1.4%1.1%0.92%
Feb 202654%8.9%5.9%4.9%4.9%5.9%4.9%4%2.7%2.2%1.8%
Mar 202637.7%11.3%7.6%5.1%5.1%7.6%5.1%13.8%2.8%2.3%1.9%
Apr 202638.7%14.2%7.8%5.2%6.4%9.5%6.4%3.5%3.5%2.8%1.9%
May 202619.8%8.8%5.9%3.3%4%4.9%4%44.2%2.2%1.8%1.2%
Jun 202613.1%3.9%4.8%2.2%2.2%3.2%2.6%64.8%1.4%1.2%0.64%
Jul 202613.9%3.4%2.8%1.9%2.3%2.3%1.9%69%1.2%0.83%0.56%
Aug 202622.1%5.4%5.4%3%3.6%3.6%3%49.4%2.4%1.3%0.73%
Sep 202645.7%11.2%7.5%6.1%6.1%6.1%5%5%3.4%2.2%1.5%

  1. 1.Savage X Fenty

    45.7%

    Moved from 2nd to 1st. 301K estimated branded searches, 0% vs prior month. Share +23.6 points.

  2. 2.Honeylove

    11.2%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +5.8 points.

  3. 3.Soma

    7.5%

    Moved from 4th to 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share +2.1 points.

  4. 4.Bali

    6.1%

    Moved from 7th to 4th. 40.5K estimated branded searches, 0% vs prior month. Share +3.2 points.

  5. 5.SKIMS

    6.1%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.5 points.

  6. 6.Wacoal

    6.1%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.5 points.

  7. 7.ThirdLove

    5%

    Moved from 8th to 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share +2.1 points.

  8. 8.Victoria's Secret

    5%

    Moved from 1st to 8th. 33.1K estimated branded searches, -95.1% vs prior month. Share -44.4 points.

  9. 9.Aerie

    3.4%

    Held 9th. 22.2K estimated branded searches, -32.9% vs prior month. Share +0.9 points.

  10. 10.Natori

    2.2%

    Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.9 points.

  11. 11.Cuup

    1.5%

    Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.

Compare popularity between Savage X Fenty and its closest rivals

Every comparison with Savage X Fenty

10 comparisons

How has branded search demand for Savage X Fenty changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Savage X Fenty in the United States rose from 246K to 301K.
  • Across the 12 months ending September 2026, Savage X Fenty’s share of searches among bra brands in the United States increased from 40.2% to 45.7%.
  • Across the 12 months ending September 2026, Savage X Fenty’s share of searches among bra brands in the United States peaked at 54% in February 2026 and was lowest at 13.1% in June 2026.

How did search popularity change for United States bra brands in September 2026?

6 changes

  1. In September 2026, Savage X Fenty overtook Victoria's Secret to become the leader among bra brands in the United States, with 45.7% of the searches.

  2. In September 2026, Honeylove overtook Victoria's Secret to rank 2nd among bra brands in the United States, with 11.2% of the searches.

  3. In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches.

  4. In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches.

  5. In September 2026, ThirdLove overtook Victoria's Secret to rank 7th among bra brands in the United States, with 5% of the searches.

  6. In September 2026, SKIMS gained share of searches among bra brands in the United States, from 3.6% to 6.1%.

How are Savage X Fenty’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Savage X Fenty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • savage x fenty

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How the Brand Demand Index is measured

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