How popular isCuup?
In September 2026, people searched for Cuup by name about 9,900 times in the United States, an 18.2% decrease from the previous year. These searches made up 1.5% of all United States bra brand searches, placing Cuup 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about bra brands, Cuup did not appear in any of the answers.
Cuup is the 11th most searched of 11 competitors and not listed in any AI answer.
Savage X FentyShare of searches 45.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HoneyloveShare of searches 11.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
SomaShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
BaliShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
CuupShare of searches 1.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cuup did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ThirdLove4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Natori4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Soma3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bali3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wacoal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Honeylove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIMS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Savage X Fenty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cuup0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bra brands
5 answers
Asked ChatGPT
“Which bra brand should I buy?”
Asked ChatGPT
“What are the most comfortable bra brands?”
Asked ChatGPT
“What is the best everyday bra?”
Searched Google, AI Overview
“bras”
Searched Google, AI Overview
“best bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Which bra brands compete with Cuup?
Share of searches by month for Savage X Fenty, Honeylove, Soma, Bali, SKIMS, Wacoal, ThirdLove, Victoria's Secret, Aerie, Natori, Cuup. The figures are in the table below the chart.
View monthly share of searches table
| Month | Savage X Fenty | Honeylove | Soma | Bali | SKIMS | Wacoal | ThirdLove | Victoria's Secret | Aerie | Natori | Cuup |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 12.1% | 6.6% | 5.4% | 8.1% | 6.6% | 5.4% | 8.1% | 3% | 2.4% | 2% |
| Nov 2025 | 47.3% | 11.6% | 6.4% | 4.3% | 6.4% | 5.2% | 6.4% | 5.2% | 3.5% | 1.9% | 1.9% |
| Dec 2025 | 51% | 8.4% | 5.6% | 4.6% | 5.6% | 5.6% | 5.6% | 6.9% | 3.1% | 1.7% | 2% |
| Jan 2026 | 28% | 4.6% | 2.5% | 2.1% | 2.5% | 3.1% | 2.5% | 51.2% | 1.4% | 1.1% | 0.92% |
| Feb 2026 | 54% | 8.9% | 5.9% | 4.9% | 4.9% | 5.9% | 4.9% | 4% | 2.7% | 2.2% | 1.8% |
| Mar 2026 | 37.7% | 11.3% | 7.6% | 5.1% | 5.1% | 7.6% | 5.1% | 13.8% | 2.8% | 2.3% | 1.9% |
| Apr 2026 | 38.7% | 14.2% | 7.8% | 5.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 2.8% | 1.9% |
| May 2026 | 19.8% | 8.8% | 5.9% | 3.3% | 4% | 4.9% | 4% | 44.2% | 2.2% | 1.8% | 1.2% |
| Jun 2026 | 13.1% | 3.9% | 4.8% | 2.2% | 2.2% | 3.2% | 2.6% | 64.8% | 1.4% | 1.2% | 0.64% |
| Jul 2026 | 13.9% | 3.4% | 2.8% | 1.9% | 2.3% | 2.3% | 1.9% | 69% | 1.2% | 0.83% | 0.56% |
| Aug 2026 | 22.1% | 5.4% | 5.4% | 3% | 3.6% | 3.6% | 3% | 49.4% | 2.4% | 1.3% | 0.73% |
| Sep 2026 | 45.7% | 11.2% | 7.5% | 6.1% | 6.1% | 6.1% | 5% | 5% | 3.4% | 2.2% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.7% | 301K | 0% | +23.6 pointsmoved from 2nd to 1st | |
| 2, moved from 3rd to 2nd | 11.2% | 74K | 0% | +5.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 7.5% | 49.5K | -33.1% | +2.1 pointsmoved from 4th to 3rd | |
| 4, moved from 7th to 4th | 6.1% | 40.5K | 0% | +3.2 pointsmoved from 7th to 4th | |
| 5, held 5th | 6.1% | 40.5K | -18.2% | +2.5 points | |
| 6, held 6th | 6.1% | 40.5K | -18.2% | +2.5 points | |
| 7, moved from 8th to 7th | 5% | 33.1K | -18.3% | +2.1 pointsmoved from 8th to 7th | |
| 8, moved from 1st to 8th | 5% | 33.1K | -95.1% | -44.4 pointsmoved from 1st to 8th | |
| 9, held 9th | 3.4% | 22.2K | -32.9% | +0.9 points | |
| 10, held 10th | 2.2% | 14.8K | -18.2% | +0.9 points | |
| 11, held 11th | 1.5% | 9.9K | 0% | +0.8 points |
45.7%
Moved from 2nd to 1st. 301K estimated branded searches, 0% vs prior month. Share +23.6 points.
11.2%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +5.8 points.
3.
Soma7.5%
Moved from 4th to 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share +2.1 points.
4.
Bali6.1%
Moved from 7th to 4th. 40.5K estimated branded searches, 0% vs prior month. Share +3.2 points.
5.
SKIMS6.1%
Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.5 points.
6.
Wacoal6.1%
Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share +2.5 points.
5%
Moved from 8th to 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share +2.1 points.
Moved from 1st to 8th. 33.1K estimated branded searches, -95.1% vs prior month. Share -44.4 points.
9.
Aerie3.4%
Held 9th. 22.2K estimated branded searches, -32.9% vs prior month. Share +0.9 points.
10.
Natori2.2%
Held 10th. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.9 points.
11.
Cuup1.5%
Held 11th. 9.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
Compare popularity between Cuup and its closest rivals
Every comparison with Cuup
10 comparisons
How has branded search demand for Cuup changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cuup in the United States fell from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Cuup’s share of searches among bra brands in the United States peaked at 2% in December 2025 and was lowest at 0.56% in July 2026.
How did search popularity change for United States bra brands in September 2026?
6 changes
In September 2026, Savage X Fenty overtook Victoria's Secret to become the leader among bra brands in the United States, with 45.7% of the searches.
In September 2026, Honeylove overtook Victoria's Secret to rank 2nd among bra brands in the United States, with 11.2% of the searches.
In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches.
In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches.
In September 2026, ThirdLove overtook Victoria's Secret to rank 7th among bra brands in the United States, with 5% of the searches.
In September 2026, SKIMS gained share of searches among bra brands in the United States, from 3.6% to 6.1%.
How are Cuup’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Cuup’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cuup
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Is Cuup your brand?
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