Savage X Fenty vs Victoria's Secret:Which is more popular?
In September 2026, Savage X Fenty had more branded searches than Victoria's Secret among bra brands in the United States. Savage X Fenty had about 301,000 branded searches, while Victoria's Secret had 33,100. Savage X Fenty made up 45.7% of all bra brand searches we track, and Victoria's Secret accounted for 5%. When we asked ChatGPT and Google AI Overviews about bra brands, Victoria's Secret appeared in one of the five answers and Savage X Fenty in none.
Who do people search for more?
Savage X Fenty, about 9 searches for every 1 for Victoria's Secret
Who does AI mention more?
Victoria's Secret, mentioned in 1 of 5 answers, Savage X Fenty in 0
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Top bra brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Victoria's Secret was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Savage X Fenty did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
ThirdLove4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Natori4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Soma3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bali3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wacoal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honeylove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SKIMS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Victoria's Secret1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Savage X Fenty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aerie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bra brands
5 answers
Asked ChatGPT
“Which bra brand should I buy?”
Asked ChatGPT
“What are the most comfortable bra brands?”
Asked ChatGPT
“What is the best everyday bra?”
Searched Google, AI Overview
“bras”
Searched Google, AI Overview
“best bras”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Savage X Fenty or Victoria's Secret more popular in search?
This chart shows how often people search Google for Savage X Fenty and Victoria's Secret by name. Each line represents a brand's share of searches for all 11 bra brands we track, month by month, from searches in United States.
Share of searches by month for Savage X Fenty, Victoria's Secret. The figures are in the table below the chart.
View monthly share of searches table
| Month | Savage X Fenty | Honeylove | Soma | Bali | SKIMS | Wacoal | ThirdLove | Victoria's Secret | Aerie | Natori | Cuup |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 12.1% | 6.6% | 5.4% | 8.1% | 6.6% | 5.4% | 8.1% | 3% | 2.4% | 2% |
| Nov 2025 | 47.3% | 11.6% | 6.4% | 4.3% | 6.4% | 5.2% | 6.4% | 5.2% | 3.5% | 1.9% | 1.9% |
| Dec 2025 | 51% | 8.4% | 5.6% | 4.6% | 5.6% | 5.6% | 5.6% | 6.9% | 3.1% | 1.7% | 2% |
| Jan 2026 | 28% | 4.6% | 2.5% | 2.1% | 2.5% | 3.1% | 2.5% | 51.2% | 1.4% | 1.1% | 0.92% |
| Feb 2026 | 54% | 8.9% | 5.9% | 4.9% | 4.9% | 5.9% | 4.9% | 4% | 2.7% | 2.2% | 1.8% |
| Mar 2026 | 37.7% | 11.3% | 7.6% | 5.1% | 5.1% | 7.6% | 5.1% | 13.8% | 2.8% | 2.3% | 1.9% |
| Apr 2026 | 38.7% | 14.2% | 7.8% | 5.2% | 6.4% | 9.5% | 6.4% | 3.5% | 3.5% | 2.8% | 1.9% |
| May 2026 | 19.8% | 8.8% | 5.9% | 3.3% | 4% | 4.9% | 4% | 44.2% | 2.2% | 1.8% | 1.2% |
| Jun 2026 | 13.1% | 3.9% | 4.8% | 2.2% | 2.2% | 3.2% | 2.6% | 64.8% | 1.4% | 1.2% | 0.64% |
| Jul 2026 | 13.9% | 3.4% | 2.8% | 1.9% | 2.3% | 2.3% | 1.9% | 69% | 1.2% | 0.83% | 0.56% |
| Aug 2026 | 22.1% | 5.4% | 5.4% | 3% | 3.6% | 3.6% | 3% | 49.4% | 2.4% | 1.3% | 0.73% |
| Sep 2026 | 45.7% | 11.2% | 7.5% | 6.1% | 6.1% | 6.1% | 5% | 5% | 3.4% | 2.2% | 1.5% |
How has the Savage X Fenty and Victoria's Secret comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Victoria's Secret took it in January 2026, Savage X Fenty took it in February 2026, Victoria's Secret took it in May 2026, Savage X Fenty took it in September 2026.
- Across the 12 months ending September 2026, Savage X Fenty’s share of searches among bra brands in the United States moved from 40.2% to 45.7%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Victoria's Secret’s share of searches among bra brands in the United States moved from 8.1% to 5%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for United States bra brands in September 2026?
6 changes
In September 2026, Savage X Fenty overtook Victoria's Secret to become the leader among bra brands in the United States, with 45.7% of the searches.
In September 2026, Honeylove overtook Victoria's Secret to rank 2nd among bra brands in the United States, with 11.2% of the searches.
In September 2026, Soma overtook Victoria's Secret to rank 3rd among bra brands in the United States, with 7.5% of the searches.
In September 2026, Bali overtook Victoria's Secret and 2 others to rank 4th among bra brands in the United States, with 6.1% of the searches.
In September 2026, ThirdLove overtook Victoria's Secret to rank 7th among bra brands in the United States, with 5% of the searches.
In September 2026, Victoria's Secret lost share of searches among bra brands in the United States, from 49.4% to 5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Savage X Fenty’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Savage X Fenty
1 branded search term
- savage x fenty
Victoria's Secret
1 branded search term
- victoria secret bras
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