Brandwave

How popular isPeet's Coffee?

In September 2026, people searched for Peet's Coffee by name about 450,000 times in the United States, an 18.2% decrease from the previous year. These searches made up 1.6% of all United States coffee chain searches, placing Peet's Coffee sixth out of six chains. When we asked both ChatGPT and Google AI Overviews about coffee chains, Peet's Coffee appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Peet's Coffee is the sixth most searched of 6 competitors and the third most recommended in AI answers.

  1. StarbucksShare of searches 48.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Dunkin'Share of searches 38.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Dutch BrosShare of searches 6.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
  4. Tim HortonsShare of searches 3.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Peet's CoffeeShare of searches 1.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd

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Top coffee chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Peet's Coffee appeared in all three answers. Peet's Coffee is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Starbucks1st
  2. Dunkin'2nd
  3. Peet's Coffee3rd
  4. Dutch Bros4th
  5. Caribou Coffee5th
  6. Tim Hortons–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Starbucks3 of 3Named in 3 of 3 ChatGPT answers
  • Dunkin'3 of 3Named in 3 of 3 ChatGPT answers
  • Dutch Bros3 of 3Named in 3 of 3 ChatGPT answers
  • Peet's Coffee3 of 3Named in 3 of 3 ChatGPT answers
  • Caribou Coffee1 of 3Named in 1 of 3 ChatGPT answers
  • Tim Hortons0 of 3Named in 0 of 3 ChatGPT answers

See every answer about coffee chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which coffee chains compete with Peet's Coffee?

Peet's Coffee against coffee chains in the United States, by month

Share of searches by month for Starbucks, Dunkin', Dutch Bros, Tim Hortons, Peet's Coffee. The figures are in the table below the chart.

View monthly share of searches table
MonthStarbucksDunkin'Dutch BrosTim HortonsCaribou CoffeePeet's Coffee
Oct 202564.4%26.4%4.7%2.1%1.2%1.2%
Nov 202562.9%25.8%6.9%2.1%1.1%1.1%
Dec 202563.7%26.2%5.7%2.1%1.2%1.2%
Jan 202657.7%28.9%7.8%2.8%1.3%1.6%
Feb 202649.1%36.9%8.1%3%1.3%1.6%
Mar 202645.6%38.8%9.2%3.4%1.5%1.5%
Apr 202642.6%41.5%8.6%3.8%1.7%1.7%
May 202639.7%44.7%8%3.6%2%2%
Jun 202639.9%44.9%8%3.6%2%1.6%
Jul 202639.9%44.9%8%3.6%2%1.6%
Aug 202643.3%42.1%7.1%3.9%1.8%1.8%
Sep 202648.1%38.3%6.5%3.5%1.9%1.6%

  1. 1.Starbucks

    48.1%

    Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Dunkin'

    38.3%

    Held 2nd. 10.8M estimated branded searches, -18.1% vs prior month. Share -3.8 points.

  3. 3.Dutch Bros

    6.5%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  4. 4.Tim Hortons

    3.5%

    Held 4th. 1M estimated branded searches, -18% vs prior month. Share -0.3 points.

  5. 5.Caribou Coffee

    1.9%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Peet's Coffee

    1.6%

    Held 6th. 450K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare popularity between Peet's Coffee and its closest rivals

Every comparison with Peet's Coffee

18 comparisons

How has branded search demand for Peet's Coffee changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peet's Coffee in the United States fell from 550K to 450K.
  • Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee chains in the United States held steady, from 1.2% to 1.6%.

How did search popularity change for United States coffee chains in September 2026?

4 changes

  1. In September 2026, Starbucks gained share of searches among coffee chains in the United States, from 43.3% to 48.1%.

  2. In September 2026, Dunkin' lost share of searches among coffee chains in the United States, from 42.1% to 38.3%.

  3. In September 2026, Dutch Bros lost share of searches among coffee chains in the United States, from 7.1% to 6.5%.

  4. Estimated monthly branded searches for Peet's Coffee in the United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

How are Peet's Coffee’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Peet's Coffee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peets coffee

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How the Brand Demand Index is measured

Where does Peet's Coffee compete?

Peet's Coffee is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee chains6th of 61.6%Shown above
Coffee brands1st of 1540.9%Show ranking
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Is Peet's Coffee your brand?

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