Caribou Coffee vs Peet's Coffee:Which is more popular?
In September 2026, Caribou Coffee had more branded searches than Peet's Coffee among coffee chains in the United States. Caribou Coffee had about 550,000 branded searches, while Peet's Coffee had 450,000. Caribou Coffee made up 1.9% of all coffee chain searches we track, and Peet's Coffee accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about coffee chains, Peet's Coffee appeared in all three answers and Caribou Coffee in one. Peet's Coffee was mentioned before Caribou Coffee in every answer.
Who do people search for more?
Caribou Coffee, about 22% more searches than Peet's Coffee
Who does AI mention more?
Peet's Coffee, mentioned in every answer we collected
Who does AI recommend more?
Peet's Coffee, named ahead of Caribou Coffee in every answer
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Top coffee chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Peet's Coffee appeared in all three answers. Caribou Coffee was mentioned in one out of three: in one of the three ChatGPT answers. Peet's Coffee was listed before Caribou Coffee in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Starbucks1st
Dunkin'2nd- Peet's Coffee3rd
Dutch Bros4th- Caribou Coffee5th
Tim Hortons–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Starbucks3 of 3Named in 3 of 3 ChatGPT answers
- Dunkin'3 of 3Named in 3 of 3 ChatGPT answers
- Dutch Bros3 of 3Named in 3 of 3 ChatGPT answers
- Peet's Coffee3 of 3Named in 3 of 3 ChatGPT answers
- Caribou Coffee1 of 3Named in 1 of 3 ChatGPT answers
- Tim Hortons0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee chains
3 answers
Asked ChatGPT
“Which coffee chain is best in the US?”
Asked ChatGPT
“What are the best coffee chains in the US?”
Asked ChatGPT
“What's the best US coffee chain for iced coffee?”
Searched Google, AI Overview
“coffee shops”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Caribou Coffee or Peet's Coffee more popular in search?
This chart shows how often people search Google for Caribou Coffee and Peet's Coffee by name. Each line represents a brand's share of searches for all six coffee chains we track, month by month, from searches in United States.
Share of searches by month for Caribou Coffee, Peet's Coffee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Dunkin' | Dutch Bros | Tim Hortons | Caribou Coffee | Peet's Coffee |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 26.4% | 4.7% | 2.1% | 1.2% | 1.2% |
| Nov 2025 | 62.9% | 25.8% | 6.9% | 2.1% | 1.1% | 1.1% |
| Dec 2025 | 63.7% | 26.2% | 5.7% | 2.1% | 1.2% | 1.2% |
| Jan 2026 | 57.7% | 28.9% | 7.8% | 2.8% | 1.3% | 1.6% |
| Feb 2026 | 49.1% | 36.9% | 8.1% | 3% | 1.3% | 1.6% |
| Mar 2026 | 45.6% | 38.8% | 9.2% | 3.4% | 1.5% | 1.5% |
| Apr 2026 | 42.6% | 41.5% | 8.6% | 3.8% | 1.7% | 1.7% |
| May 2026 | 39.7% | 44.7% | 8% | 3.6% | 2% | 2% |
| Jun 2026 | 39.9% | 44.9% | 8% | 3.6% | 2% | 1.6% |
| Jul 2026 | 39.9% | 44.9% | 8% | 3.6% | 2% | 1.6% |
| Aug 2026 | 43.3% | 42.1% | 7.1% | 3.9% | 1.8% | 1.8% |
| Sep 2026 | 48.1% | 38.3% | 6.5% | 3.5% | 1.9% | 1.6% |
How has the Caribou Coffee and Peet's Coffee comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Caribou Coffee took it in June 2026.
- Across the 12 months ending September 2026, Caribou Coffee’s share of searches among coffee chains in the United States moved from 1.2% to 1.9%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee chains in the United States moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for United States coffee chains in September 2026?
1 change
Estimated monthly branded searches for Peet's Coffee in the United States fell 18.2% over 12 measured months, from 550K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Caribou Coffee’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caribou Coffee
1 branded search term
- caribou coffee
Peet's Coffee
1 branded search term
- peets coffee
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