Dutch Bros vs Tim Hortons:Which is more popular?
In September 2026, Dutch Bros had more branded searches than Tim Hortons among coffee chains in the United States. Dutch Bros had about 1.8 million branded searches, while Tim Hortons had 1 million. Dutch Bros made up 6.5% of all coffee chain searches we track, and Tim Hortons accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about coffee chains, Dutch Bros appeared in all three answers and Tim Hortons in none.
Who do people search for more?
Dutch Bros, about 83% more searches than Tim Hortons
Who does AI mention more?
Dutch Bros, mentioned in every answer we collected
Who does AI recommend more?
Dutch Bros, the only one of the two named
Follow Dutch Bros vs Tim Hortons and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top coffee chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Dutch Bros appeared in all three answers. Tim Hortons did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Starbucks1st
Dunkin'2nd
Peet's Coffee3rd- Dutch Bros4th
Caribou Coffee5th
Tim Hortons–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Starbucks3 of 3Named in 3 of 3 ChatGPT answers
- Dunkin'3 of 3Named in 3 of 3 ChatGPT answers
- Dutch Bros3 of 3Named in 3 of 3 ChatGPT answers
- Peet's Coffee3 of 3Named in 3 of 3 ChatGPT answers
- Caribou Coffee1 of 3Named in 1 of 3 ChatGPT answers
- Tim Hortons0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee chains
3 answers
Asked ChatGPT
“Which coffee chain is best in the US?”
Asked ChatGPT
“What are the best coffee chains in the US?”
Asked ChatGPT
“What's the best US coffee chain for iced coffee?”
Searched Google, AI Overview
“coffee shops”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee shop”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Dutch Bros or Tim Hortons more popular in search?
This chart shows how often people search Google for Dutch Bros and Tim Hortons by name. Each line represents a brand's share of searches for all six coffee chains we track, month by month, from searches in United States.
Share of searches by month for Dutch Bros, Tim Hortons. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Dunkin' | Dutch Bros | Tim Hortons | Caribou Coffee | Peet's Coffee |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.4% | 26.4% | 4.7% | 2.1% | 1.2% | 1.2% |
| Nov 2025 | 62.9% | 25.8% | 6.9% | 2.1% | 1.1% | 1.1% |
| Dec 2025 | 63.7% | 26.2% | 5.7% | 2.1% | 1.2% | 1.2% |
| Jan 2026 | 57.7% | 28.9% | 7.8% | 2.8% | 1.3% | 1.6% |
| Feb 2026 | 49.1% | 36.9% | 8.1% | 3% | 1.3% | 1.6% |
| Mar 2026 | 45.6% | 38.8% | 9.2% | 3.4% | 1.5% | 1.5% |
| Apr 2026 | 42.6% | 41.5% | 8.6% | 3.8% | 1.7% | 1.7% |
| May 2026 | 39.7% | 44.7% | 8% | 3.6% | 2% | 2% |
| Jun 2026 | 39.9% | 44.9% | 8% | 3.6% | 2% | 1.6% |
| Jul 2026 | 39.9% | 44.9% | 8% | 3.6% | 2% | 1.6% |
| Aug 2026 | 43.3% | 42.1% | 7.1% | 3.9% | 1.8% | 1.8% |
| Sep 2026 | 48.1% | 38.3% | 6.5% | 3.5% | 1.9% | 1.6% |
How has the Dutch Bros and Tim Hortons comparison changed over the last 12 months?
3 findings
- Dutch Bros was ahead of Tim Hortons in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dutch Bros’ share of searches among coffee chains in the United States moved from 4.7% to 6.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
- Across the 12 months ending September 2026, Tim Hortons’ share of searches among coffee chains in the United States moved from 2.1% to 3.5%, and its estimated monthly branded searches held steady at 1M.
How did search popularity change for United States coffee chains in September 2026?
1 change
In September 2026, Dutch Bros lost share of searches among coffee chains in the United States, from 7.1% to 6.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dutch Bros’ and Tim Hortons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dutch Bros
1 branded search term
- dutch bros
Tim Hortons
1 branded search term
- tim hortons
Other head-to-heads among coffee chains
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.