Lavazza vs Peet's Coffee:Which is more popular?
In September 2026, Peet's Coffee had more branded searches than Lavazza among coffee brands in the United States. Peet's Coffee had about 450,000 branded searches, while Lavazza had 40,500. Peet's Coffee made up 40.9% of all coffee brand searches we track, and Lavazza accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about coffee brands, Lavazza and Peet's Coffee each appeared in three of the five answers. Lavazza was mentioned before Peet's Coffee in two out of three answers that named either.
Who do people search for more?
Peet's Coffee, about 11 searches for every 1 for Lavazza
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Lavazza, named ahead of Peet's Coffee in 2 of 3 answers
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Top coffee brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lavazza and Peet's Coffee were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lavazza was listed before Peet's Coffee in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Peet's Coffee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lavazza3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Café Bustelo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stumptown2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Folgers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Death Wish Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Onyx Coffee Lab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Counter Culture Coffee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Intelligentsia1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black Rifle Coffee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee brands
5 answers
Asked ChatGPT
“Which coffee brand should I buy?”
Asked ChatGPT
“What are the best coffee bean brands?”
Asked ChatGPT
“What is the best ground coffee?”
Searched Google, AI Overview
“coffee beans”
Searched Google, AI Overview
“ground coffee”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Lavazza or Peet's Coffee more popular in search?
This chart shows how often people search Google for Lavazza and Peet's Coffee by name. Each line represents a brand's share of searches for all 15 coffee brands we track, month by month, from searches in United States.
Share of searches by month for Peet's Coffee, Lavazza. The figures are in the table below the chart.
View monthly share of searches table
| Month | Peet's Coffee | Black Rifle Coffee | Café Bustelo | La Colombe | Folgers | Death Wish Coffee | Illy | Lavazza | Dunkin' | Onyx Coffee Lab | Stumptown | Bulletproof | Lifeboost | Counter Culture Coffee | Intelligentsia |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 11.8% | 7.8% | 6.5% | 4.3% | 4.3% | 1.9% | 3.5% | 9.6% | 1.9% | 2.4% | 1.9% | 1.3% | 1.6% | 1.9% |
| Nov 2025 | 28.9% | 12.9% | 4.8% | 4.8% | 3.2% | 2.6% | 1.7% | 3.2% | 28.9% | 1.7% | 2.1% | 1.4% | 0.95% | 1.4% | 1.4% |
| Dec 2025 | 20.8% | 9.3% | 4.2% | 3.4% | 2.3% | 2.3% | 1.3% | 2.3% | 46.1% | 1.5% | 1.9% | 1.3% | 1.3% | 1% | 1.3% |
| Jan 2026 | 40.1% | 12% | 6.6% | 5.4% | 4.4% | 3.6% | 2.4% | 3.6% | 6.6% | 2% | 3.6% | 3.6% | 2% | 2% | 2% |
| Feb 2026 | 35.6% | 13% | 7.2% | 5.8% | 4.8% | 3.9% | 2.6% | 3.2% | 10.7% | 2.1% | 3.2% | 2.6% | 1.8% | 1.8% | 1.8% |
| Mar 2026 | 36% | 13.2% | 7.2% | 7.2% | 4.8% | 4% | 2.2% | 3.2% | 8.8% | 2.6% | 2.6% | 2.6% | 1.8% | 1.8% | 1.8% |
| Apr 2026 | 37.7% | 11.3% | 7.6% | 6.2% | 4.1% | 3.4% | 2.8% | 3.4% | 11.3% | 2.3% | 2.8% | 2.3% | 1.5% | 1.9% | 1.5% |
| May 2026 | 45.5% | 11.2% | 7.5% | 6.1% | 4.1% | 3.4% | 2.2% | 3.4% | 3.4% | 2.2% | 3.4% | 2.2% | 1.8% | 1.8% | 1.8% |
| Jun 2026 | 43.2% | 10.6% | 7.1% | 7.1% | 4.8% | 3.9% | 2.6% | 3.9% | 2.1% | 2.6% | 3.9% | 2.6% | 1.7% | 2.1% | 1.7% |
| Jul 2026 | 41.9% | 12.6% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2.1% | 3.1% | 3.1% | 2.1% | 1.4% | 2.1% | 1.7% |
| Aug 2026 | 47% | 9.4% | 7.7% | 6.3% | 5.2% | 3.5% | 2.3% | 3.5% | 2.3% | 2.8% | 2.8% | 1.9% | 1.9% | 1.9% | 1.5% |
| Sep 2026 | 40.9% | 10% | 8.2% | 6.7% | 5.5% | 3.7% | 3.7% | 3.7% | 3% | 3% | 3% | 2.5% | 2.5% | 2% | 1.6% |
How has the Lavazza and Peet's Coffee comparison changed over the last 12 months?
3 findings
- Peet's Coffee was ahead of Lavazza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in the United States moved from 3.5% to 3.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States moved from 39.2% to 40.9%, and its estimated monthly branded searches moved from 550K to 450K.
How did search popularity change for United States coffee brands in September 2026?
3 changes
In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.
In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%.
Estimated monthly branded searches for Lavazza in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lavazza’s and Peet's Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lavazza
1 branded search term
- lavazza
Peet's Coffee
1 branded search term
- peets coffee
Other head-to-heads among coffee brands
- Peet's Coffee vs Black Rifle Coffee: compare popularity
- Peet's Coffee vs Café Bustelo: compare popularity
Peet's Coffee vs La Colombe: compare popularity- Peet's Coffee vs Folgers: compare popularity
- Black Rifle Coffee vs Café Bustelo: compare popularity
- Black Rifle Coffee vs La Colombe: compare popularity
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