Brandwave

How popular isHubble?

In September 2026, people searched for Hubble by name about 33,100 times in the United States, an 18.3% decrease from the previous year. These searches made up 4% of all United States contact lens retailer searches, placing Hubble fourth out of six retailers. When we asked both ChatGPT and Google AI Overviews about contact lens retailers, Hubble did not appear in any of the answers.

Search and AI answers in September 2026

Hubble is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. 1-800 ContactsShare of searches 67.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CostcoShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Contacts DirectShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. HubbleShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LensDirectShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top contact lens retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hubble did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 1-800 Contacts1st
  2. Costco2nd
  3. Contacts Direct3rd
  4. Contact Lens King4th
  5. LensDirect5th
  6. Hubble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1-800 Contacts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Costco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contacts Direct5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LensDirect3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contact Lens King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contact lens retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which contact lens retailers compete with Hubble?

Hubble against contact lens retailers in the United States, by month

Share of searches by month for 1-800 Contacts, Costco, Contacts Direct, Hubble, LensDirect, Contact Lens King. The figures are in the table below the chart.

View monthly share of searches table
Month1-800 ContactsCostcoContacts DirectHubbleLensDirectContact Lens King
Oct 202564.8%20.5%4.3%5.2%2.9%2.3%
Nov 202565.4%20.7%4.3%4.3%2.9%2.4%
Dec 202565.6%20.7%5.5%3.7%2.5%2%
Jan 202665.4%20.6%4.5%4.5%2.5%2.5%
Feb 202668.7%18.7%3.9%3.9%2.6%2.1%
Mar 202670.3%18.1%4%3.3%2.2%2.2%
Apr 202667.9%20.4%3.7%3.7%2.5%2%
May 202669.8%18.1%3.8%3.8%2.5%2.1%
Jun 202670.4%17.3%3.6%4.4%2.4%2%
Jul 202668.8%19.5%3.5%3.5%2.3%2.3%
Aug 202670.8%18.3%3.3%3.3%2.2%2.2%
Sep 202667.8%19.3%4%4%2.7%2.2%

  1. 1.1-800 Contacts

    67.8%

    Held 1st. 560K estimated branded searches, -21.7% vs prior month. Share -3 points.

  2. 2.Costco

    19.3%

    Held 2nd. 160K estimated branded searches, -13.6% vs prior month. Share +1 points.

  3. 3.Contacts Direct

    4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Hubble

    4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.LensDirect

    2.7%

    Moved from 6th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Contact Lens King

    2.2%

    Moved from 5th to 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Hubble and its closest rivals

Every comparison with Hubble

5 comparisons

How has branded search demand for Hubble changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hubble in the United States fell from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Hubble’s share of searches among contact lens retailers in the United States decreased from 5.2% to 4%.
  • Across the 12 months ending September 2026, Hubble’s share of searches among contact lens retailers in the United States peaked at 5.2% in October 2025 and was lowest at 3.3% in March 2026.
  • Across the 12 months ending September 2026, Hubble fell from 3rd to 4th among contact lens retailers in the United States.

How did search popularity change for United States contact lens retailers in September 2026?

6 changes

  1. In September 2026, Costco gained share of searches among contact lens retailers in the United States, from 18.3% to 19.3%.

  2. In September 2026, Contacts Direct gained share of searches among contact lens retailers in the United States, from 3.3% to 4%.

  3. In September 2026, Hubble gained share of searches among contact lens retailers in the United States, from 3.3% to 4%.

  4. In September 2026, 1-800 Contacts lost share of searches among contact lens retailers in the United States, from 70.8% to 67.8%.

  5. In September 2026, LensDirect rose from 6th to 5th among contact lens retailers in the United States.

  6. In September 2026, Contact Lens King fell from 5th to 6th among contact lens retailers in the United States.

How are Hubble’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hubble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hubble contacts

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How the Brand Demand Index is measured

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