Brandwave

1-800 Contacts vs Hubble:Which is more popular?

In September 2026, 1-800 Contacts had more branded searches than Hubble among contact lens retailers in the United States. 1-800 Contacts had about 560,000 branded searches, while Hubble had 33,100. 1-800 Contacts made up 67.8% of all contact lens retailer searches we track, and Hubble accounted for 4%. When we asked ChatGPT and Google AI Overviews about contact lens retailers, 1-800 Contacts appeared in all five answers and Hubble in none.

Among contact lens retailers in the United States in September 2026

Who do people search for more?

1-800 Contacts, about 17 searches for every 1 for Hubble

1-800 Contacts 560K searchesHubble 33.1K searches

Who does AI mention more?

1-800 Contacts, mentioned in every answer we collected

1-800 Contacts in 5 of 5Hubble in 0 of 5

Who does AI recommend more?

1-800 Contacts, the only one of the two named

1-800 Contacts first in 5Hubble never named

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Top contact lens retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 1-800 Contacts appeared in all five answers. Hubble did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 1-800 Contacts1st
  2. Costco2nd
  3. Contacts Direct3rd
  4. Contact Lens King4th
  5. LensDirect5th
  6. Hubble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1-800 Contacts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Costco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contacts Direct5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LensDirect3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contact Lens King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contact lens retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is 1-800 Contacts or Hubble more popular in search?

This chart shows how often people search Google for 1-800 Contacts and Hubble by name. Each line represents a brand's share of searches for all six contact lens retailers we track, month by month, from searches in United States.

1-800 Contacts and Hubble among contact lens retailers in the United States, by month

Share of searches by month for 1-800 Contacts, Hubble. The figures are in the table below the chart.

View monthly share of searches table
Month1-800 ContactsCostcoContacts DirectHubbleLensDirectContact Lens King
Oct 202564.8%20.5%4.3%5.2%2.9%2.3%
Nov 202565.4%20.7%4.3%4.3%2.9%2.4%
Dec 202565.6%20.7%5.5%3.7%2.5%2%
Jan 202665.4%20.6%4.5%4.5%2.5%2.5%
Feb 202668.7%18.7%3.9%3.9%2.6%2.1%
Mar 202670.3%18.1%4%3.3%2.2%2.2%
Apr 202667.9%20.4%3.7%3.7%2.5%2%
May 202669.8%18.1%3.8%3.8%2.5%2.1%
Jun 202670.4%17.3%3.6%4.4%2.4%2%
Jul 202668.8%19.5%3.5%3.5%2.3%2.3%
Aug 202670.8%18.3%3.3%3.3%2.2%2.2%
Sep 202667.8%19.3%4%4%2.7%2.2%

How has the 1-800 Contacts and Hubble comparison changed over the last 12 months?

3 findings

How did search popularity change for United States contact lens retailers in September 2026?

2 changes
  1. In September 2026, Hubble gained share of searches among contact lens retailers in the United States, from 3.3% to 4%.

  2. In September 2026, 1-800 Contacts lost share of searches among contact lens retailers in the United States, from 70.8% to 67.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using 1-800 Contacts’ and Hubble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

1-800 Contacts

3 branded search terms

  • 1-800 contacts
  • 1800 contacts
  • 1800contacts

Hubble

1 branded search term

  • hubble contacts

How the Brand Demand Index is measured

Other head-to-heads among contact lens retailers

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