Brandwave

How popular is1-800 Contacts?

In September 2026, people searched for 1-800 Contacts by name about 560,000 times in the United States, an 11.3% increase from the previous year. These searches made up 67.8% of all United States contact lens retailer searches, placing 1-800 Contacts first out of six retailers. When we asked both ChatGPT and Google AI Overviews about contact lens retailers, 1-800 Contacts appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

1-800 Contacts is the most searched of 6 competitors and the most recommended in AI answers.

  1. 1-800 ContactsShare of searches 67.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CostcoShare of searches 19.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Contacts DirectShare of searches 4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. HubbleShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. LensDirectShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top contact lens retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, 1-800 Contacts appeared in all five answers. 1-800 Contacts is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 1-800 Contacts1st
  2. Costco2nd
  3. Contacts Direct3rd
  4. Contact Lens King4th
  5. LensDirect5th
  6. Hubble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1-800 Contacts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Costco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contacts Direct5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LensDirect3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contact Lens King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contact lens retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which contact lens retailers compete with 1-800 Contacts?

1-800 Contacts against contact lens retailers in the United States, by month

Share of searches by month for 1-800 Contacts, Costco, Contacts Direct, Hubble, LensDirect, Contact Lens King. The figures are in the table below the chart.

View monthly share of searches table
Month1-800 ContactsCostcoContacts DirectHubbleLensDirectContact Lens King
Oct 202564.8%20.5%4.3%5.2%2.9%2.3%
Nov 202565.4%20.7%4.3%4.3%2.9%2.4%
Dec 202565.6%20.7%5.5%3.7%2.5%2%
Jan 202665.4%20.6%4.5%4.5%2.5%2.5%
Feb 202668.7%18.7%3.9%3.9%2.6%2.1%
Mar 202670.3%18.1%4%3.3%2.2%2.2%
Apr 202667.9%20.4%3.7%3.7%2.5%2%
May 202669.8%18.1%3.8%3.8%2.5%2.1%
Jun 202670.4%17.3%3.6%4.4%2.4%2%
Jul 202668.8%19.5%3.5%3.5%2.3%2.3%
Aug 202670.8%18.3%3.3%3.3%2.2%2.2%
Sep 202667.8%19.3%4%4%2.7%2.2%

  1. 1.1-800 Contacts

    67.8%

    Held 1st. 560K estimated branded searches, -21.7% vs prior month. Share -3 points.

  2. 2.Costco

    19.3%

    Held 2nd. 160K estimated branded searches, -13.6% vs prior month. Share +1 points.

  3. 3.Contacts Direct

    4%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Hubble

    4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.LensDirect

    2.7%

    Moved from 6th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.Contact Lens King

    2.2%

    Moved from 5th to 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between 1-800 Contacts and its closest rivals

Every comparison with 1-800 Contacts

5 comparisons

How has branded search demand for 1-800 Contacts changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for 1-800 Contacts in the United States rose from 503K to 560K.
  • Across the 12 months ending September 2026, 1-800 Contacts’ share of searches among contact lens retailers in the United States increased from 64.8% to 67.8%.
  • Across the 12 months ending September 2026, 1-800 Contacts’ share of searches among contact lens retailers in the United States peaked at 70.8% in August 2026 and was lowest at 64.8% in October 2025.

How did search popularity change for United States contact lens retailers in September 2026?

6 changes

  1. In September 2026, Costco gained share of searches among contact lens retailers in the United States, from 18.3% to 19.3%.

  2. In September 2026, Contacts Direct gained share of searches among contact lens retailers in the United States, from 3.3% to 4%.

  3. In September 2026, Hubble gained share of searches among contact lens retailers in the United States, from 3.3% to 4%.

  4. In September 2026, 1-800 Contacts lost share of searches among contact lens retailers in the United States, from 70.8% to 67.8%.

  5. In September 2026, LensDirect rose from 6th to 5th among contact lens retailers in the United States.

  6. In September 2026, Contact Lens King fell from 5th to 6th among contact lens retailers in the United States.

How are 1-800 Contacts’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using 1-800 Contacts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 1-800 contacts
  • 1800 contacts
  • 1800contacts

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How the Brand Demand Index is measured

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