Brandwave

Contact Lens King vs Hubble:Which is more popular?

In September 2026, Hubble had more branded searches than Contact Lens King among contact lens retailers in the United States. Hubble had about 33,100 branded searches, while Contact Lens King had 18,100. Hubble made up 4% of all contact lens retailer searches we track, and Contact Lens King accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about contact lens retailers, Contact Lens King appeared in three of the five answers and Hubble in none.

Among contact lens retailers in the United States in September 2026

Who do people search for more?

Hubble, about 83% more searches than Contact Lens King

Hubble 33.1K searchesContact Lens King 18.1K searches

Who does AI mention more?

Contact Lens King, mentioned in 3 of 5 answers, Hubble in 0

Contact Lens King in 3 of 5Hubble in 0 of 5

Who does AI recommend more?

Contact Lens King, the only one of the two named

Contact Lens King first in 3Hubble never named

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Top contact lens retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Contact Lens King was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hubble did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. 1-800 Contacts1st
  2. Costco2nd
  3. Contacts Direct3rd
  4. Contact Lens King4th
  5. LensDirect5th
  6. Hubble–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • 1-800 Contacts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Costco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contacts Direct5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LensDirect3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Contact Lens King3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hubble0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contact lens retailers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Contact Lens King or Hubble more popular in search?

This chart shows how often people search Google for Contact Lens King and Hubble by name. Each line represents a brand's share of searches for all six contact lens retailers we track, month by month, from searches in United States.

Contact Lens King and Hubble among contact lens retailers in the United States, by month

Share of searches by month for Hubble, Contact Lens King. The figures are in the table below the chart.

View monthly share of searches table
Month1-800 ContactsCostcoContacts DirectHubbleLensDirectContact Lens King
Oct 202564.8%20.5%4.3%5.2%2.9%2.3%
Nov 202565.4%20.7%4.3%4.3%2.9%2.4%
Dec 202565.6%20.7%5.5%3.7%2.5%2%
Jan 202665.4%20.6%4.5%4.5%2.5%2.5%
Feb 202668.7%18.7%3.9%3.9%2.6%2.1%
Mar 202670.3%18.1%4%3.3%2.2%2.2%
Apr 202667.9%20.4%3.7%3.7%2.5%2%
May 202669.8%18.1%3.8%3.8%2.5%2.1%
Jun 202670.4%17.3%3.6%4.4%2.4%2%
Jul 202668.8%19.5%3.5%3.5%2.3%2.3%
Aug 202670.8%18.3%3.3%3.3%2.2%2.2%
Sep 202667.8%19.3%4%4%2.7%2.2%

How has the Contact Lens King and Hubble comparison changed over the last 12 months?

3 findings

How did search popularity change for United States contact lens retailers in September 2026?

2 changes
  1. In September 2026, Hubble gained share of searches among contact lens retailers in the United States, from 3.3% to 4%.

  2. In September 2026, Contact Lens King fell from 5th to 6th among contact lens retailers in the United States.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Contact Lens King’s and Hubble’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contact Lens King

1 branded search term

  • contact lens king

Hubble

1 branded search term

  • hubble contacts

How the Brand Demand Index is measured

Other head-to-heads among contact lens retailers

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