Brandwave

How popular isChurch's Texas Chicken?

In September 2026, people searched for Church's Texas Chicken by name about 550,000 times in the United States, an 18.3% decrease from the previous year. These searches made up 1.2% of all United States fried chicken chain searches, placing Church's Texas Chicken tenth out of ten chains. When we asked both ChatGPT and Google AI Overviews about fried chicken chains, Church's Texas Chicken did not appear in any of the answers.

Search and AI answers in September 2026

Church's Texas Chicken is the tenth most searched of 10 competitors and not listed in any AI answer.

  1. Chick-fil-AShare of searches 45.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. WingstopShare of searches 16.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 7th
  3. KFCShare of searches 11.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. Dave's Hot ChickenShare of searches 7.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
  5. Church's Texas ChickenShare of searches 1.2%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top fried chicken chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Church's Texas Chicken did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Popeyes1st
  2. Chick-fil-A2nd
  3. Raising Cane’s3rd
  4. KFC4th
  5. Dave's Hot Chicken5th
  6. Zaxby's6th
  7. Wingstop7th
  8. Jollibee8th
  9. Bojangles9th
  10. Church's Texas Chicken–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chick-fil-A3 of 3Named in 3 of 3 ChatGPT answers
  • Popeyes3 of 3Named in 3 of 3 ChatGPT answers
  • Raising Cane’s3 of 3Named in 3 of 3 ChatGPT answers
  • Wingstop2 of 3Named in 2 of 3 ChatGPT answers
  • KFC2 of 3Named in 2 of 3 ChatGPT answers
  • Dave's Hot Chicken2 of 3Named in 2 of 3 ChatGPT answers
  • Jollibee2 of 3Named in 2 of 3 ChatGPT answers
  • Zaxby's2 of 3Named in 2 of 3 ChatGPT answers
  • Bojangles1 of 3Named in 1 of 3 ChatGPT answers
  • Church's Texas Chicken0 of 3Named in 0 of 3 ChatGPT answers

See every answer about fried chicken chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which fried chicken chains compete with Church's Texas Chicken?

Church's Texas Chicken against fried chicken chains in the United States, by month

Share of searches by month for Chick-fil-A, Wingstop, KFC, Dave's Hot Chicken, Popeyes, Bojangles, Raising Cane’s, Jollibee, Zaxby's, Church's Texas Chicken. The figures are in the table below the chart.

View monthly share of searches table
MonthChick-fil-AWingstopKFCDave's Hot ChickenPopeyesBojanglesRaising Cane’sJollibeeZaxby'sChurch's Texas Chicken
Oct 202542.4%15.6%10.4%8.5%8.5%3.8%3.1%3.1%3.1%1.4%
Nov 202541.7%15.3%10.2%8.4%10.2%3.7%3.1%3.1%3.1%1.4%
Dec 202541.9%15.4%10.3%8.4%8.4%3.8%3.8%3.1%3.8%1.4%
Jan 202642.4%15.5%10.4%8.5%8.5%3.8%3.8%2.5%3.1%1.4%
Feb 202644.9%16.5%9%7.4%7.4%3.3%4%2.7%3.3%1.5%
Mar 202642.3%15.5%10.4%10.4%6.9%3.8%3.8%2.5%3.1%1.4%
Apr 202643.1%15.8%10.6%8.6%7.1%3.9%3.2%3.2%3.2%1.4%
May 202642.8%15.7%10.5%8.6%7%3.8%3.8%3.1%3.1%1.4%
Jun 202643.4%15.9%10.6%8.7%7.1%3.9%3.2%2.6%3.2%1.4%
Jul 202648%14.4%9.6%7.9%6.5%3.5%2.9%2.9%2.9%1.3%
Aug 202648.1%14.5%9.7%7.9%6.5%3.5%3.5%2.9%2.4%1.1%
Sep 202645.4%16.6%11.1%7.5%6.1%3.3%3.3%2.7%2.7%1.2%
  1. Held 1st. 20.4M estimated branded searches, -18.1% vs prior month. Share -2.7 points.

  2. 2.Wingstop

    16.6%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.KFC

    11.1%

    Held 3rd. 5M estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. Held 4th. 3.4M estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  5. 5.Popeyes

    6.1%

    Held 5th. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Bojangles

    3.3%

    Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.

  7. Held 7th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.

  8. 8.Jollibee

    2.7%

    Held 8th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.2 points.

  9. 9.Zaxby's

    2.7%

    Held 9th. 1.2M estimated branded searches, 0% vs prior month. Share +0.4 points.

  10. Held 10th. 550K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Church's Texas Chicken and its closest rivals

Every comparison with Church's Texas Chicken

9 comparisons

How has branded search demand for Church's Texas Chicken changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Church's Texas Chicken in the United States fell from 673K to 550K.
  • Across the 12 months ending September 2026, Church's Texas Chicken’s share of searches among fried chicken chains in the United States held steady, from 1.4% to 1.2%.

How did search popularity change for United States fried chicken chains in September 2026?

6 changes
  1. In September 2026, Wingstop gained share of searches among fried chicken chains in the United States, from 14.5% to 16.6%.

  2. In September 2026, KFC gained share of searches among fried chicken chains in the United States, from 9.7% to 11.1%.

  3. In September 2026, Chick-fil-A lost share of searches among fried chicken chains in the United States, from 48.1% to 45.4%.

  4. Estimated monthly branded searches for Popeyes in the United States fell 33% over 12 measured months, from 4.1M to 2.7M in September 2026.

  5. Estimated monthly branded searches for Jollibee in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

  6. Estimated monthly branded searches for Zaxby's in the United States fell 18.7% over 12 measured months, from 1.5M to 1.2M in September 2026.

How are Church's Texas Chicken’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Church's Texas Chicken’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • church's chicken
  • churchs chicken

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How the Brand Demand Index is measured

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