Brandwave

Chick-fil-A vs Church's Texas Chicken:Which is searched more in the United States?

In September 2026, Chick-fil-A had more branded searches than Church's Texas Chicken among fried chicken chains in the United States. Chick-fil-A had about 20.4 million branded searches, while Church's Texas Chicken had 550,000. Chick-fil-A made up 45.4% of all fried chicken chain searches we track, and Church's Texas Chicken accounted for 1.2%.

Share of searches among fried chicken chains in the United States in September 2026Is Chick-fil-A or Church's Texas Chicken more popular in search?
Chick-fil-A45.4%20.4M searches
vs
Church's Texas Chicken1.2%550K searches

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Is Chick-fil-A or Church's Texas Chicken more popular in search?

Compare the fried chicken and chicken tender chains people in the US eat at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chick-fil-A and Church's Texas Chicken among fried chicken chains in the United States, by month

Share of searches by month for Chick-fil-A, Church's Texas Chicken. The figures are in the table below the chart.

View monthly share of searches table
MonthChick-fil-AWingstopKFCDave's Hot ChickenPopeyesBojanglesRaising Cane’sJollibeeZaxby'sChurch's Texas Chicken
Oct 202542.4%15.6%10.4%8.5%8.5%3.8%3.1%3.1%3.1%1.4%
Nov 202541.7%15.3%10.2%8.4%10.2%3.7%3.1%3.1%3.1%1.4%
Dec 202541.9%15.4%10.3%8.4%8.4%3.8%3.8%3.1%3.8%1.4%
Jan 202642.4%15.5%10.4%8.5%8.5%3.8%3.8%2.5%3.1%1.4%
Feb 202644.9%16.5%9%7.4%7.4%3.3%4%2.7%3.3%1.5%
Mar 202642.3%15.5%10.4%10.4%6.9%3.8%3.8%2.5%3.1%1.4%
Apr 202643.1%15.8%10.6%8.6%7.1%3.9%3.2%3.2%3.2%1.4%
May 202642.8%15.7%10.5%8.6%7%3.8%3.8%3.1%3.1%1.4%
Jun 202643.4%15.9%10.6%8.7%7.1%3.9%3.2%2.6%3.2%1.4%
Jul 202648%14.4%9.6%7.9%6.5%3.5%2.9%2.9%2.9%1.3%
Aug 202648.1%14.5%9.7%7.9%6.5%3.5%3.5%2.9%2.4%1.1%
Sep 202645.4%16.6%11.1%7.5%6.1%3.3%3.3%2.7%2.7%1.2%

How has the Chick-fil-A and Church's Texas Chicken comparison changed over the last 12 months?

3 findings

How did search popularity change for United States fried chicken chains in September 2026?

2 changes
  1. In September 2026, Chick-fil-A lost share of searches among fried chicken chains in the United States, from 48.1% to 45.4%.

  2. Estimated monthly branded searches for Church's Texas Chicken in the United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chick-fil-A’s and Church's Texas Chicken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chick-fil-A

1 branded search term

  • chick-fil-a

Church's Texas Chicken

2 branded search terms

  • church's chicken
  • churchs chicken

How the Brand Demand Index is measured

Other head-to-heads among fried chicken chains

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