Brandwave

Church's Texas Chicken vs Dave's Hot Chicken:Which is more popular?

In September 2026, Dave's Hot Chicken had more branded searches than Church's Texas Chicken among fried chicken chains in the United States. Dave's Hot Chicken had about 3.4 million branded searches, while Church's Texas Chicken had 550,000. Dave's Hot Chicken made up 7.5% of all fried chicken chain searches we track, and Church's Texas Chicken accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about fried chicken chains, Dave's Hot Chicken appeared in two of the three answers and Church's Texas Chicken in none.

Among fried chicken chains in the United States in September 2026

Who do people search for more?

Dave's Hot Chicken, about 6 searches for every 1 for Church's Texas Chicken

Dave's Hot Chicken 3.4M searchesChurch's Texas Chicken 550K searches

Who does AI mention more?

Dave's Hot Chicken, mentioned in 2 of 3 answers, Church's Texas Chicken in 0

Dave's Hot Chicken in 2 of 3Church's Texas Chicken in 0 of 3

Who does AI recommend more?

Dave's Hot Chicken, the only one of the two named

Dave's Hot Chicken first in 2Church's Texas Chicken never named

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Top fried chicken chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Dave's Hot Chicken was mentioned in two out of three: in two of the three ChatGPT answers. Church's Texas Chicken did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Popeyes1st
  2. Chick-fil-A2nd
  3. Raising Cane’s3rd
  4. KFC4th
  5. Dave's Hot Chicken5th
  6. Zaxby's6th
  7. Wingstop7th
  8. Jollibee8th
  9. Bojangles9th
  10. Church's Texas Chicken–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chick-fil-A3 of 3Named in 3 of 3 ChatGPT answers
  • Popeyes3 of 3Named in 3 of 3 ChatGPT answers
  • Raising Cane’s3 of 3Named in 3 of 3 ChatGPT answers
  • Wingstop2 of 3Named in 2 of 3 ChatGPT answers
  • KFC2 of 3Named in 2 of 3 ChatGPT answers
  • Dave's Hot Chicken2 of 3Named in 2 of 3 ChatGPT answers
  • Jollibee2 of 3Named in 2 of 3 ChatGPT answers
  • Zaxby's2 of 3Named in 2 of 3 ChatGPT answers
  • Bojangles1 of 3Named in 1 of 3 ChatGPT answers
  • Church's Texas Chicken0 of 3Named in 0 of 3 ChatGPT answers

See every answer about fried chicken chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Church's Texas Chicken or Dave's Hot Chicken more popular in search?

This chart shows how often people search Google for Church's Texas Chicken and Dave's Hot Chicken by name. Each line represents a brand's share of searches for all ten fried chicken chains we track, month by month, from searches in United States.

Church's Texas Chicken and Dave's Hot Chicken among fried chicken chains in the United States, by month

Share of searches by month for Dave's Hot Chicken, Church's Texas Chicken. The figures are in the table below the chart.

View monthly share of searches table
MonthChick-fil-AWingstopKFCDave's Hot ChickenPopeyesBojanglesRaising Cane’sJollibeeZaxby'sChurch's Texas Chicken
Oct 202542.4%15.6%10.4%8.5%8.5%3.8%3.1%3.1%3.1%1.4%
Nov 202541.7%15.3%10.2%8.4%10.2%3.7%3.1%3.1%3.1%1.4%
Dec 202541.9%15.4%10.3%8.4%8.4%3.8%3.8%3.1%3.8%1.4%
Jan 202642.4%15.5%10.4%8.5%8.5%3.8%3.8%2.5%3.1%1.4%
Feb 202644.9%16.5%9%7.4%7.4%3.3%4%2.7%3.3%1.5%
Mar 202642.3%15.5%10.4%10.4%6.9%3.8%3.8%2.5%3.1%1.4%
Apr 202643.1%15.8%10.6%8.6%7.1%3.9%3.2%3.2%3.2%1.4%
May 202642.8%15.7%10.5%8.6%7%3.8%3.8%3.1%3.1%1.4%
Jun 202643.4%15.9%10.6%8.7%7.1%3.9%3.2%2.6%3.2%1.4%
Jul 202648%14.4%9.6%7.9%6.5%3.5%2.9%2.9%2.9%1.3%
Aug 202648.1%14.5%9.7%7.9%6.5%3.5%3.5%2.9%2.4%1.1%
Sep 202645.4%16.6%11.1%7.5%6.1%3.3%3.3%2.7%2.7%1.2%

How has the Church's Texas Chicken and Dave's Hot Chicken comparison changed over the last 12 months?

3 findings

How did search popularity change for United States fried chicken chains in September 2026?

2 changes
  1. Estimated monthly branded searches for Church's Texas Chicken in the United States fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

  2. Estimated monthly branded searches for Dave's Hot Chicken in the United States fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Church's Texas Chicken’s and Dave's Hot Chicken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Church's Texas Chicken

2 branded search terms

  • church's chicken
  • churchs chicken

Dave's Hot Chicken

1 branded search term

  • dave's hot chicken

How the Brand Demand Index is measured

Other head-to-heads among fried chicken chains

Creator with pink hair and a pink jacket

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