Brandwave

Fage vs Yeo Valley:Which is more popular?

In September 2026, Yeo Valley had more branded searches than Fage among yoghurt brands in the United Kingdom. Yeo Valley had about 49,500 branded searches, while Fage had 26,200. Yeo Valley made up 48.6% of all yoghurt brand searches we track, and Fage accounted for 25.7%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Fage appeared in all four answers and Yeo Valley in three. Fage was mentioned before Yeo Valley in two out of three answers.

Among yoghurt brands in the United Kingdom in September 2026

Who do people search for more?

Yeo Valley, about 89% more searches than Fage

Yeo Valley 49.5K searchesFage 26.2K searches

Who does AI mention more?

Fage, mentioned in every answer we collected

Fage in 4 of 4Yeo Valley in 3 of 4

Who does AI recommend more?

Fage, named ahead of Yeo Valley in 2 of 3 answers

Fage first in 2Yeo Valley first in 1

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Top yoghurt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Fage appeared in all four answers. Yeo Valley was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Fage was listed before Yeo Valley in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fage1st
  2. Yeo Valley2nd
  3. Onken3rd
  4. Müller–
  5. Alpro–
  6. The Collective–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about yoghurt brands

4 answers

  • Asked ChatGPT

    “What's the best yoghurt brand in the UK?”

    1. 1Fage
    2. 2Yeo Valley

  • Asked ChatGPT

    “Which Greek yoghurt is best in the UK?”

    1. 1Fage

  • Asked ChatGPT

    “What are the healthiest yoghurt brands in UK supermarkets?”

    1. 1Fage
    2. 2Yeo Valley
    3. 3Onken

  • Searched Google, AI Overview

    “greek yoghurt”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best yoghurt”

    1. 1Yeo Valley
    2. 2Fage

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Fage or Yeo Valley more popular in search?

This chart shows how often people search Google for Fage and Yeo Valley by name. Each line represents a brand's share of searches for all six yoghurt brands we track, month by month, from searches in United Kingdom.

Fage and Yeo Valley among yoghurt brands in the United Kingdom, by month

Share of searches by month for Yeo Valley, Fage. The figures are in the table below the chart.

View monthly share of searches table
MonthYeo ValleyFageMüllerAlproThe CollectiveOnken
Oct 202549.4%22.8%20.8%5.4%0.59%1%
Nov 202554.8%19.4%18.9%4.9%0.65%1.4%
Dec 202558.5%16.9%18.6%4.3%0.57%1.2%
Jan 202648.7%29.8%14.4%5.3%0.58%1.3%
Feb 202646.8%30.3%16%5.1%0.56%1.2%
Mar 202652.2%24.2%16.1%5.7%0.62%1.1%
Apr 202651%27%15.8%4.5%0.61%1.1%
May 202646.8%30.3%16%5.1%0.68%1%
Jun 202650%23.1%21.1%4.5%0.49%0.83%
Jul 202649.2%22.8%20.8%5.4%0.59%1.3%
Aug 202652.5%22.7%17.1%5.7%0.63%1.4%
Sep 202648.6%25.7%19.3%3.5%1.6%1.3%

How has the Fage and Yeo Valley comparison changed over the last 12 months?

3 findings
  • Yeo Valley was ahead of Fage in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands in the United Kingdom moved from 22.8% to 25.7%, and its estimated monthly branded searches moved from 22.9K to 26.2K.
  • Across the 12 months ending September 2026, Yeo Valley’s share of searches among yoghurt brands in the United Kingdom moved from 49.4% to 48.6%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for United Kingdom yoghurt brands in September 2026?

2 changes

  1. In September 2026, Fage gained share of searches among yoghurt brands in the United Kingdom, from 22.7% to 25.7%.

  2. In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fage’s and Yeo Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fage

2 branded search terms

  • fage
  • fage yoghurt

Yeo Valley

1 branded search term

  • yeo valley

How the Brand Demand Index is measured

Other head-to-heads among yoghurt brands

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