Puddle Ducks vs Water Babies:Which is more popular?
In September 2026, Puddle Ducks had more branded searches than Water Babies among swim schools in the United Kingdom. Puddle Ducks had about 22,200 branded searches, while Water Babies had 8,100. Puddle Ducks made up 57.7% of all swim school searches we track, and Water Babies accounted for 21%. When we asked ChatGPT and Google AI Overviews about swim schools, Puddle Ducks and Water Babies each appeared in one of the three answers.
Who do people search for more?
Puddle Ducks, about 3 searches for every 1 for Water Babies
Who does AI mention more?
Both were mentioned in 1 of 3 answers.
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Top swim schools in ChatGPT and Google AI Overviews
In three ChatGPT questions, Puddle Ducks and Water Babies were each mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Puddle Ducks1 of 3Named in 1 of 3 ChatGPT answers
Water Babies1 of 3Named in 1 of 3 ChatGPT answers
Swimtime0 of 3Named in 0 of 3 ChatGPT answers
Turtle Tots0 of 3Named in 0 of 3 ChatGPT answers
Swimming Nature0 of 3Named in 0 of 3 ChatGPT answers
See every answer about swim schools
3 answers
Asked ChatGPT
“What's the best swim school for babies in the UK?”
Asked ChatGPT
“Which swimming lessons are best for young children?”
Asked ChatGPT
“Where can my child have swimming lessons near me?”
Searched Google, AI Overview
“kids swimming lessons near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“swimming lessons”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Puddle Ducks or Water Babies more popular in search?
This chart shows how often people search Google for Puddle Ducks and Water Babies by name. Each line represents a brand's share of searches for all five swim schools we track, month by month, from searches in United Kingdom.
Share of searches by month for Puddle Ducks, Water Babies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Puddle Ducks | Water Babies | Swimtime | Turtle Tots | Swimming Nature |
|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 24.3% | 7.2% | 7.2% | 7.2% |
| Nov 2025 | 58.6% | 21.4% | 6.1% | 7.8% | 6.1% |
| Dec 2025 | 57.8% | 21.1% | 7.4% | 6.3% | 7.4% |
| Jan 2026 | 49.1% | 21.9% | 14.6% | 8% | 6.4% |
| Feb 2026 | 60.8% | 18.1% | 6.6% | 7.9% | 6.6% |
| Mar 2026 | 58.4% | 21.3% | 6.3% | 7.6% | 6.3% |
| Apr 2026 | 58.2% | 21.2% | 7.7% | 7.7% | 5.1% |
| May 2026 | 59.2% | 21.6% | 6.4% | 7.7% | 5.1% |
| Jun 2026 | 60% | 21.9% | 5.1% | 7.8% | 5.1% |
| Jul 2026 | 60.8% | 18.1% | 6.6% | 7.9% | 6.6% |
| Aug 2026 | 60.5% | 18.1% | 8% | 8% | 5.4% |
| Sep 2026 | 57.7% | 21% | 7.5% | 7.5% | 6.2% |
How has the Puddle Ducks and Water Babies comparison changed over the last 12 months?
3 findings
- Puddle Ducks was ahead of Water Babies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Puddle Ducks’ share of searches among swim schools in the United Kingdom moved from 54.2% to 57.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Water Babies’ share of searches among swim schools in the United Kingdom moved from 24.3% to 21%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom swim schools in September 2026?
2 changes
In September 2026, Water Babies gained share of searches among swim schools in the United Kingdom, from 18.1% to 21%.
In September 2026, Puddle Ducks lost share of searches among swim schools in the United Kingdom, from 60.5% to 57.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Puddle Ducks’ and Water Babies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Puddle Ducks
1 branded search term
- puddle ducks
Water Babies
1 branded search term
- waterbabies
Other head-to-heads among swim schools
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