How popular isWater Babies?
In September 2026, people searched for Water Babies by name about 8,100 times in the United Kingdom, about the same as the previous year. These searches made up 21% of all United Kingdom swim school searches, placing Water Babies second out of five schools. When we asked both ChatGPT and Google AI Overviews about swim schools, Water Babies appeared in one of the three answers.
Water Babies is the second most searched of 5 competitors.
Puddle DucksShare of searches 57.7%Mentioned in 1 of 3 AI answers
Water BabiesShare of searches 21%Mentioned in 1 of 3 AI answers
SwimtimeShare of searches 7.5%Mentioned in 0 of 3 AI answers
Turtle TotsShare of searches 7.5%Mentioned in 0 of 3 AI answers
Swimming NatureShare of searches 6.2%Mentioned in 0 of 3 AI answers
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Top swim schools in ChatGPT and Google AI Overviews
In three ChatGPT questions, Water Babies was mentioned in one out of three: in one of the three ChatGPT answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Puddle Ducks1 of 3Named in 1 of 3 ChatGPT answers
- Water Babies1 of 3Named in 1 of 3 ChatGPT answers
- Swimtime0 of 3Named in 0 of 3 ChatGPT answers
- Turtle Tots0 of 3Named in 0 of 3 ChatGPT answers
- Swimming Nature0 of 3Named in 0 of 3 ChatGPT answers
See every answer about swim schools
3 answers
Asked ChatGPT
“What's the best swim school for babies in the UK?”
Asked ChatGPT
“Which swimming lessons are best for young children?”
Asked ChatGPT
“Where can my child have swimming lessons near me?”
Searched Google, AI Overview
“kids swimming lessons near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“swimming lessons”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which swim schools compete with Water Babies?
Share of searches by month for Puddle Ducks, Water Babies, Swimtime, Turtle Tots, Swimming Nature. The figures are in the table below the chart.
View monthly share of searches table
| Month | Puddle Ducks | Water Babies | Swimtime | Turtle Tots | Swimming Nature |
|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 24.3% | 7.2% | 7.2% | 7.2% |
| Nov 2025 | 58.6% | 21.4% | 6.1% | 7.8% | 6.1% |
| Dec 2025 | 57.8% | 21.1% | 7.4% | 6.3% | 7.4% |
| Jan 2026 | 49.1% | 21.9% | 14.6% | 8% | 6.4% |
| Feb 2026 | 60.8% | 18.1% | 6.6% | 7.9% | 6.6% |
| Mar 2026 | 58.4% | 21.3% | 6.3% | 7.6% | 6.3% |
| Apr 2026 | 58.2% | 21.2% | 7.7% | 7.7% | 5.1% |
| May 2026 | 59.2% | 21.6% | 6.4% | 7.7% | 5.1% |
| Jun 2026 | 60% | 21.9% | 5.1% | 7.8% | 5.1% |
| Jul 2026 | 60.8% | 18.1% | 6.6% | 7.9% | 6.6% |
| Aug 2026 | 60.5% | 18.1% | 8% | 8% | 5.4% |
| Sep 2026 | 57.7% | 21% | 7.5% | 7.5% | 6.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.7% | 22.2K | +22.7% | -2.9 points | |
| 2, held 2nd | 21% | 8.1K | +50% | +3 points | |
| 3, held 3rd | 7.5% | 2.9K | +20.8% | -0.5 points | |
| 4, held 4th | 7.5% | 2.9K | +20.8% | -0.5 points | |
| 5, held 5th | 6.2% | 2.4K | +50% | +0.9 points |
57.7%
Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share -2.9 points.
21%
Held 2nd. 8.1K estimated branded searches, +50% vs prior month. Share +3 points.
3.
Swimtime7.5%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.5 points.
7.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.5 points.
6.2%
Held 5th. 2.4K estimated branded searches, +50% vs prior month. Share +0.9 points.
Compare popularity between Water Babies and its closest rivals
Every comparison with Water Babies
4 comparisons
How has branded search demand for Water Babies changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Water Babies in the United Kingdom held steady at 8.1K.
- Across the 12 months ending September 2026, Water Babies’ share of searches among swim schools in the United Kingdom decreased from 24.3% to 21%.
- Across the 12 months ending September 2026, Water Babies’ share of searches among swim schools in the United Kingdom peaked at 24.3% in October 2025 and was lowest at 18.1% in August 2026.
How did search popularity change for United Kingdom swim schools in September 2026?
5 changes
In September 2026, Water Babies gained share of searches among swim schools in the United Kingdom, from 18.1% to 21%.
In September 2026, Swimming Nature gained share of searches among swim schools in the United Kingdom, from 5.4% to 6.2%.
In September 2026, Puddle Ducks lost share of searches among swim schools in the United Kingdom, from 60.5% to 57.7%.
Estimated monthly branded searches for Swimtime in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Turtle Tots in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are Water Babies’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Water Babies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- waterbabies
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