Brandwave

How popular isPuddle Ducks?

In September 2026, people searched for Puddle Ducks by name about 22,200 times in the United Kingdom, a 22.7% increase from the previous year. These searches made up 57.7% of all United Kingdom swim school searches, placing Puddle Ducks first out of five schools. When we asked both ChatGPT and Google AI Overviews about swim schools, Puddle Ducks appeared in one of the three answers.

Search and AI answers in September 2026

Puddle Ducks is the most searched of 5 competitors.

  1. Puddle DucksShare of searches 57.7%Mentioned in 1 of 3 AI answers
  2. Water BabiesShare of searches 21%Mentioned in 1 of 3 AI answers
  3. SwimtimeShare of searches 7.5%Mentioned in 0 of 3 AI answers
  4. Turtle TotsShare of searches 7.5%Mentioned in 0 of 3 AI answers
  5. Swimming NatureShare of searches 6.2%Mentioned in 0 of 3 AI answers
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Top swim schools in ChatGPT and Google AI Overviews

In three ChatGPT questions, Puddle Ducks was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about swim schools

3 answers

  • Asked ChatGPT

    “What's the best swim school for babies in the UK?”

    1. 1Water Babies
    2. 2Puddle Ducks

  • Asked ChatGPT

    “Which swimming lessons are best for young children?”

    1. Asked ChatGPT

      “Where can my child have swimming lessons near me?”

      1. Searched Google, AI Overview

        “kids swimming lessons near me”

        Google showed no AI Overview for this search.

      2. Searched Google, AI Overview

        “swimming lessons”

        Google showed no AI Overview for this search.

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

      Which swim schools compete with Puddle Ducks?

      Puddle Ducks against swim schools in the United Kingdom, by month

      Share of searches by month for Puddle Ducks, Water Babies, Swimtime, Turtle Tots, Swimming Nature. The figures are in the table below the chart.

      View monthly share of searches table
      MonthPuddle DucksWater BabiesSwimtimeTurtle TotsSwimming Nature
      Oct 202554.2%24.3%7.2%7.2%7.2%
      Nov 202558.6%21.4%6.1%7.8%6.1%
      Dec 202557.8%21.1%7.4%6.3%7.4%
      Jan 202649.1%21.9%14.6%8%6.4%
      Feb 202660.8%18.1%6.6%7.9%6.6%
      Mar 202658.4%21.3%6.3%7.6%6.3%
      Apr 202658.2%21.2%7.7%7.7%5.1%
      May 202659.2%21.6%6.4%7.7%5.1%
      Jun 202660%21.9%5.1%7.8%5.1%
      Jul 202660.8%18.1%6.6%7.9%6.6%
      Aug 202660.5%18.1%8%8%5.4%
      Sep 202657.7%21%7.5%7.5%6.2%

      1. 1.Puddle Ducks

        57.7%

        Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share -2.9 points.

      2. 2.Water Babies

        21%

        Held 2nd. 8.1K estimated branded searches, +50% vs prior month. Share +3 points.

      3. 3.Swimtime

        7.5%

        Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.5 points.

      4. 4.Turtle Tots

        7.5%

        Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.5 points.

      5. 5.Swimming Nature

        6.2%

        Held 5th. 2.4K estimated branded searches, +50% vs prior month. Share +0.9 points.

      Compare popularity between Puddle Ducks and its closest rivals

      Every comparison with Puddle Ducks

      4 comparisons

      How has branded search demand for Puddle Ducks changed in the United Kingdom over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Puddle Ducks in the United Kingdom rose from 18.1K to 22.2K.
      • Across the 12 months ending September 2026, Puddle Ducks’ share of searches among swim schools in the United Kingdom increased from 54.2% to 57.7%.
      • Across the 12 months ending September 2026, Puddle Ducks’ share of searches among swim schools in the United Kingdom peaked at 60.8% in February 2026 and was lowest at 49.1% in January 2026.

      How did search popularity change for United Kingdom swim schools in September 2026?

      5 changes

      1. In September 2026, Water Babies gained share of searches among swim schools in the United Kingdom, from 18.1% to 21%.

      2. In September 2026, Swimming Nature gained share of searches among swim schools in the United Kingdom, from 5.4% to 6.2%.

      3. In September 2026, Puddle Ducks lost share of searches among swim schools in the United Kingdom, from 60.5% to 57.7%.

      4. Estimated monthly branded searches for Swimtime in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

      5. Estimated monthly branded searches for Turtle Tots in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

      How are Puddle Ducks’ branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Puddle Ducks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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