Swim schools in the United Kingdom:Which are most popular?

Name: Swim schools in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Puddle Ducks was the most searched swim school in the United Kingdom, accounting for 57.7% of all searches among the five schools we track. When we checked with ChatGPT and Google AI Overviews, Puddle Ducks and Water Babies were mentioned most often, in one of the three answers.

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Top swim schools in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Puddle Ducks and Water Babies were mentioned most often, in one of the three answers. Swimtime, which ranked third in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Puddle Ducks	Named in 1 of 3 ChatGPT answers	1 of 3
Water Babies	Named in 1 of 3 ChatGPT answers	1 of 3
Swimtime	Named in 0 of 3 ChatGPT answers	0 of 3
Turtle Tots	Named in 0 of 3 ChatGPT answers	0 of 3
Swimming Nature	Named in 0 of 3 ChatGPT answers	0 of 3

Puddle Ducks1 of 3Named in 1 of 3 ChatGPT answers
Water Babies1 of 3Named in 1 of 3 ChatGPT answers
Swimtime0 of 3Named in 0 of 3 ChatGPT answers
Turtle Tots0 of 3Named in 0 of 3 ChatGPT answers
Swimming Nature0 of 3Named in 0 of 3 ChatGPT answers

See every answer about swim schools

3 answers

Asked ChatGPT
“What's the best swim school for babies in the UK?”
1. 1Water Babies
2. 2Puddle Ducks
Asked ChatGPT
“Which swimming lessons are best for young children?”
Asked ChatGPT
“Where can my child have swimming lessons near me?”
Searched Google, AI Overview
“kids swimming lessons near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“swimming lessons”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which swim schools do people search for most?

This chart shows how often people search Google for each swim school by name. Each line represents a brand's share of searches for all five swim schools we track, month by month, from searches in United Kingdom.

Share of searches among swim schools in the United Kingdom, by month

Month	Puddle Ducks	Water Babies	Swimtime	Turtle Tots	Swimming Nature
Oct 2025	54.2%	24.3%	7.2%	7.2%	7.2%
Nov 2025	58.6%	21.4%	6.1%	7.8%	6.1%
Dec 2025	57.8%	21.1%	7.4%	6.3%	7.4%
Jan 2026	49.1%	21.9%	14.6%	8%	6.4%
Feb 2026	60.8%	18.1%	6.6%	7.9%	6.6%
Mar 2026	58.4%	21.3%	6.3%	7.6%	6.3%
Apr 2026	58.2%	21.2%	7.7%	7.7%	5.1%
May 2026	59.2%	21.6%	6.4%	7.7%	5.1%
Jun 2026	60%	21.9%	5.1%	7.8%	5.1%
Jul 2026	60.8%	18.1%	6.6%	7.9%	6.6%
Aug 2026	60.5%	18.1%	8%	8%	5.4%
Sep 2026	57.7%	21%	7.5%	7.5%	6.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Puddle Ducks	57.7%	22.2K	+22.7%	-2.9 points
2, held 2nd	Water Babies	21%	8.1K	+50%	+3 points
3, held 3rd	Swimtime	7.5%	2.9K	+20.8%	-0.5 points
4, held 4th	Turtle Tots	7.5%	2.9K	+20.8%	-0.5 points
5, held 5th	Swimming Nature	6.2%	2.4K	+50%	+0.9 points

1.Puddle Ducks
57.7%
Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share -2.9 points.
2.Water Babies
21%
Held 2nd. 8.1K estimated branded searches, +50% vs prior month. Share +3 points.
3.Swimtime
7.5%
Held 3rd. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.5 points.
4.Turtle Tots
7.5%
Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share -0.5 points.
5.Swimming Nature
6.2%
Held 5th. 2.4K estimated branded searches, +50% vs prior month. Share +0.9 points.

Which brand is most popular in search among swim schools in the United Kingdom?

5 brands

In September 2026, Puddle Ducks was the most searched among swim schools in the United Kingdom, with an estimated 22.2K branded searches, 57.7% of all searches for the five we track. Water Babies is in 2nd place, 36.6 percentage points behind at 21%.

United Kingdom swim schools, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Puddle Ducks	54.2% → 57.7%	60.8%Feb 2026	49.1%Jan 2026	1st
Water Babies	24.3% → 21%	24.3%Oct 2025	18.1%Aug 2026	2nd
Swimtime	7.2% → 7.5%	14.6%Jan 2026	5.1%Jun 2026	4th → 3rd
Turtle Tots	7.2% → 7.5%	8%Aug 2026	6.3%Dec 2025	5th → 4th
Swimming Nature	7.2% → 6.2%	7.4%Dec 2025	5.1%May 2026	3rd → 5th

Each finding as a sentence

Across the 12 months ending September 2026, Puddle Ducks’ share of searches among swim schools in the United Kingdom increased from 54.2% to 57.7%.
Across the 12 months ending September 2026, Water Babies’ share of searches among swim schools in the United Kingdom decreased from 24.3% to 21%.
Across the 12 months ending September 2026, Swimming Nature’s share of searches among swim schools in the United Kingdom decreased from 7.2% to 6.2%.
Across the 12 months ending September 2026, Puddle Ducks’ share of searches among swim schools in the United Kingdom peaked at 60.8% in February 2026 and was lowest at 49.1% in January 2026.
Across the 12 months ending September 2026, Water Babies’ share of searches among swim schools in the United Kingdom peaked at 24.3% in October 2025 and was lowest at 18.1% in August 2026.
Across the 12 months ending September 2026, Swimtime’s share of searches among swim schools in the United Kingdom peaked at 14.6% in January 2026 and was lowest at 5.1% in June 2026.
Across the 12 months ending September 2026, Turtle Tots’ share of searches among swim schools in the United Kingdom peaked at 8% in August 2026 and was lowest at 6.3% in December 2025.
Across the 12 months ending September 2026, Swimming Nature’s share of searches among swim schools in the United Kingdom peaked at 7.4% in December 2025 and was lowest at 5.1% in May 2026.
Across the 12 months ending September 2026, Swimtime rose from 4th to 3rd among swim schools in the United Kingdom.
Across the 12 months ending September 2026, Turtle Tots rose from 5th to 4th among swim schools in the United Kingdom.
Across the 12 months ending September 2026, Swimming Nature fell from 3rd to 5th among swim schools in the United Kingdom.

How did search popularity change for United Kingdom swim schools in September 2026?

5 changes

In September 2026, Water Babies gained share of searches among swim schools in the United Kingdom, from 18.1% to 21%.
In September 2026, Swimming Nature gained share of searches among swim schools in the United Kingdom, from 5.4% to 6.2%.
In September 2026, Puddle Ducks lost share of searches among swim schools in the United Kingdom, from 60.5% to 57.7%.
Estimated monthly branded searches for Swimtime in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
Estimated monthly branded searches for Turtle Tots in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted for swim schools?

5 search terms

Each brand's share of searches among swim schools comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.