Turtle Tots vs Water Babies:Which is more popular?
In September 2026, Water Babies had more branded searches than Turtle Tots among swim schools in the United Kingdom. Water Babies had about 8,100 branded searches, while Turtle Tots had 2,900. Water Babies made up 21% of all swim school searches we track, and Turtle Tots accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about swim schools, Water Babies appeared in one of the three answers and Turtle Tots in none.
Who do people search for more?
Water Babies, about 3 searches for every 1 for Turtle Tots
Who does AI mention more?
Water Babies, mentioned in 1 of 3 answers, Turtle Tots in 0
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Top swim schools in ChatGPT and Google AI Overviews
In three ChatGPT questions, Water Babies was mentioned in one out of three: in one of the three ChatGPT answers. Turtle Tots did not appear in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Puddle Ducks1 of 3Named in 1 of 3 ChatGPT answers- Water Babies1 of 3Named in 1 of 3 ChatGPT answers
Swimtime0 of 3Named in 0 of 3 ChatGPT answers
Turtle Tots0 of 3Named in 0 of 3 ChatGPT answers
Swimming Nature0 of 3Named in 0 of 3 ChatGPT answers
See every answer about swim schools
3 answers
Asked ChatGPT
“What's the best swim school for babies in the UK?”
Asked ChatGPT
“Which swimming lessons are best for young children?”
Asked ChatGPT
“Where can my child have swimming lessons near me?”
Searched Google, AI Overview
“kids swimming lessons near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“swimming lessons”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Turtle Tots or Water Babies more popular in search?
This chart shows how often people search Google for Turtle Tots and Water Babies by name. Each line represents a brand's share of searches for all five swim schools we track, month by month, from searches in United Kingdom.
Share of searches by month for Water Babies, Turtle Tots. The figures are in the table below the chart.
View monthly share of searches table
| Month | Puddle Ducks | Water Babies | Swimtime | Turtle Tots | Swimming Nature |
|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 24.3% | 7.2% | 7.2% | 7.2% |
| Nov 2025 | 58.6% | 21.4% | 6.1% | 7.8% | 6.1% |
| Dec 2025 | 57.8% | 21.1% | 7.4% | 6.3% | 7.4% |
| Jan 2026 | 49.1% | 21.9% | 14.6% | 8% | 6.4% |
| Feb 2026 | 60.8% | 18.1% | 6.6% | 7.9% | 6.6% |
| Mar 2026 | 58.4% | 21.3% | 6.3% | 7.6% | 6.3% |
| Apr 2026 | 58.2% | 21.2% | 7.7% | 7.7% | 5.1% |
| May 2026 | 59.2% | 21.6% | 6.4% | 7.7% | 5.1% |
| Jun 2026 | 60% | 21.9% | 5.1% | 7.8% | 5.1% |
| Jul 2026 | 60.8% | 18.1% | 6.6% | 7.9% | 6.6% |
| Aug 2026 | 60.5% | 18.1% | 8% | 8% | 5.4% |
| Sep 2026 | 57.7% | 21% | 7.5% | 7.5% | 6.2% |
How has the Turtle Tots and Water Babies comparison changed over the last 12 months?
3 findings
- Water Babies was ahead of Turtle Tots in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Turtle Tots’ share of searches among swim schools in the United Kingdom moved from 7.2% to 7.5%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Water Babies’ share of searches among swim schools in the United Kingdom moved from 24.3% to 21%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for United Kingdom swim schools in September 2026?
2 changes
In September 2026, Water Babies gained share of searches among swim schools in the United Kingdom, from 18.1% to 21%.
Estimated monthly branded searches for Turtle Tots in the United Kingdom rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Turtle Tots’ and Water Babies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Turtle Tots
1 branded search term
- turtle tots
Water Babies
1 branded search term
- waterbabies
Other head-to-heads among swim schools
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