Octopus Electric Vehicles vs Tusker:Which is more popular?
In September 2026, Octopus Electric Vehicles had more branded searches than Tusker among electric car salary sacrifice schemes in the United Kingdom. Octopus Electric Vehicles had about 40,500 branded searches, while Tusker had 14,800. Octopus Electric Vehicles made up 57.9% of all electric car salary sacrifice scheme searches we track, and Tusker accounted for 21.1%. When we asked ChatGPT and Google AI Overviews about electric car salary sacrifice schemes, Octopus Electric Vehicles appeared in all five answers and Tusker in three. Octopus Electric Vehicles was mentioned before Tusker in every answer.
Who do people search for more?
Octopus Electric Vehicles, about 3 searches for every 1 for Tusker
Who does AI mention more?
Octopus Electric Vehicles, mentioned in every answer we collected
Who does AI recommend more?
Octopus Electric Vehicles, named ahead of Tusker in every answer
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Top electric car salary sacrifice schemes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Octopus Electric Vehicles appeared in all five answers. Tusker was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Octopus Electric Vehicles was listed before Tusker in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Octopus Electric Vehicles5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The Electric Car Scheme4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Loveelectric4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tusker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZenAuto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about electric car salary sacrifice schemes
5 answers
Asked ChatGPT
“What's the best electric car salary sacrifice scheme in the UK?”
Asked ChatGPT
“Which EV salary sacrifice provider should my company use?”
Asked ChatGPT
“How do electric car salary sacrifice schemes compare in the UK?”
Searched Google, AI Overview
“salary sacrifice electric car”
Searched Google, AI Overview
“ev salary sacrifice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Octopus Electric Vehicles or Tusker more popular in search?
This chart shows how often people search Google for Octopus Electric Vehicles and Tusker by name. Each line represents a brand's share of searches for all five electric car salary sacrifice schemes we track, month by month, from searches in United Kingdom.
Share of searches by month for Octopus Electric Vehicles, Tusker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Octopus Electric Vehicles | Tusker | The Electric Car Scheme | Loveelectric | ZenAuto |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 19.3% | 27.8% | 10.5% | 7% |
| Nov 2025 | 32.7% | 21.8% | 27.4% | 11.9% | 6.3% |
| Dec 2025 | 37.4% | 24.9% | 20.8% | 10.9% | 6% |
| Jan 2026 | 32.2% | 26.3% | 22.1% | 11.7% | 7.7% |
| Feb 2026 | 35.9% | 24% | 24.6% | 10.7% | 4.7% |
| Mar 2026 | 33.9% | 27.8% | 25.2% | 10.1% | 3% |
| Apr 2026 | 32.5% | 32.5% | 22.4% | 9.7% | 2.9% |
| May 2026 | 33.9% | 33.9% | 19% | 10.1% | 3% |
| Jun 2026 | 38.7% | 31.6% | 19.2% | 7.7% | 2.8% |
| Jul 2026 | 36.3% | 36.3% | 18.1% | 7.2% | 2% |
| Aug 2026 | 48.9% | 26.7% | 16.3% | 6.5% | 1.6% |
| Sep 2026 | 57.9% | 21.1% | 14.6% | 5.1% | 1.3% |
How has the Octopus Electric Vehicles and Tusker comparison changed over the last 12 months?
3 findings
- Octopus Electric Vehicles was ahead of Tusker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Octopus Electric Vehicles’ share of searches among electric car salary sacrifice schemes in the United Kingdom moved from 35.4% to 57.9%, and its estimated monthly branded searches moved from 12.1K to 40.5K.
- Across the 12 months ending September 2026, Tusker’s share of searches among electric car salary sacrifice schemes in the United Kingdom moved from 19.3% to 21.1%, and its estimated monthly branded searches moved from 6.6K to 14.8K.
How did search popularity change for United Kingdom electric car salary sacrifice schemes in September 2026?
2 changes
In September 2026, Octopus Electric Vehicles gained share of searches among electric car salary sacrifice schemes in the United Kingdom, from 48.9% to 57.9%.
In September 2026, Tusker lost share of searches among electric car salary sacrifice schemes in the United Kingdom, from 26.7% to 21.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Octopus Electric Vehicles’ and Tusker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Octopus Electric Vehicles
1 branded search term
- octopus ev
Tusker
1 branded search term
- tusker car
Other head-to-heads among electric car salary sacrifice schemes
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