Brandwave

Big Green Egg vs Weber:Which is more popular?

In September 2026, Big Green Egg and Weber were level in searches among BBQ brands in the United Kingdom, with an estimated 9.9K branded searches each, at 24.1% of the total each. When we asked ChatGPT and Google AI Overviews about BBQ brands, Weber appeared in all five answers and Big Green Egg in two. Weber was mentioned before Big Green Egg in every answer.

Among BBQ brands in the United Kingdom in September 2026

Who do people search for more?

Big Green Egg and Weber are searched for about as often as each other.

Big Green Egg 9.9K searchesWeber 9.9K searches

Who does AI mention more?

Weber, mentioned in every answer we collected

Weber in 5 of 5Big Green Egg in 2 of 5

Who does AI recommend more?

Weber, named ahead of Big Green Egg in every answer

Weber first in 5Big Green Egg never first

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Big Green Egg was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Weber was listed before Big Green Egg in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Kamado Joe3rd
  4. Big Green Egg4th
  5. Char-Broil5th
  6. Traeger6th
  7. Ninja7th
  8. Outback–
  9. Masterbuilt–
  10. Campingaz–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about BBQ brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Big Green Egg or Weber more popular in search?

This chart shows how often people search Google for Big Green Egg and Weber by name. Each line represents a brand's share of searches for all 12 BBQ brands we track, month by month, from searches in United Kingdom.

Big Green Egg and Weber among BBQ brands in the United Kingdom, by month

Share of searches by month for Big Green Egg, Weber. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggWeberKamado JoeNinjaOutbackNapoleonTraegerMasterbuiltCampingazChar-BroilEverdureLandmann
Oct 202524.8%20.2%20.2%16.5%4.9%2.2%5.8%1.2%0.98%0.98%1.2%0.98%
Nov 202528.8%19.2%19.2%15.7%4.7%2.1%5.5%1.1%0.76%1.1%0.93%0.93%
Dec 202526.4%17.6%21.6%17.6%4.3%1.6%6.4%1.6%0.45%1.3%0.69%0.69%
Jan 202625.1%20.6%20.6%13.7%4.8%2.2%4.8%1.2%0.66%1.2%4.1%0.99%
Feb 202625%25%20.4%9.1%7.3%2.5%4.8%1.5%0.98%1.2%0.98%1.2%
Mar 202620.3%30.4%16.6%9.1%11.1%3.3%3.3%1.1%1.1%1.5%0.81%1.5%
Apr 202618.3%33.5%15%12.3%10%3%2.4%1.1%0.89%1.3%0.72%1.3%
May 202614.5%39.5%14.5%11.8%9.7%2.9%1.9%0.83%1%1.3%0.83%1.3%
Jun 202616%35.6%16%13%8.7%3.2%2.1%1.2%1.2%1.2%0.93%1.2%
Jul 202617.7%32.2%17.7%14.4%7.9%2.9%1.9%1%1.3%1%0.8%1.3%
Aug 202619.7%29.5%16.1%16.1%7.2%3.2%2.6%1.1%1.4%1.1%0.96%1.1%
Sep 202624.1%24.1%19.7%13.1%5.8%3.9%3.9%1.4%1.2%0.95%0.95%0.95%

How has the Big Green Egg and Weber comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Weber took it in March 2026.
  • Across the 12 months ending September 2026, Big Green Egg’s share of searches among BBQ brands in the United Kingdom moved from 24.8% to 24.1%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in the United Kingdom moved from 20.2% to 24.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.

How did search popularity change for United Kingdom BBQ brands in September 2026?

2 changes
  1. In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches.

  2. In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Big Green Egg’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Big Green Egg

1 branded search term

  • big green egg

Weber

1 branded search term

  • weber bbq

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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