Brandwave

Kamado Joe vs Weber:Which is more popular?

In September 2026, Weber had more branded searches than Kamado Joe among BBQ brands in the United Kingdom. Weber had about 9,900 branded searches, while Kamado Joe had 8,100. Weber made up 24.1% of all BBQ brand searches we track, and Kamado Joe accounted for 19.7%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Weber appeared in all five answers and Kamado Joe in two. Weber was mentioned before Kamado Joe in four out of five answers.

Among BBQ brands in the United Kingdom in September 2026

Who do people search for more?

Weber, about 22% more searches than Kamado Joe

Weber 9.9K searchesKamado Joe 8.1K searches

Who does AI mention more?

Weber, mentioned in every answer we collected

Weber in 5 of 5Kamado Joe in 2 of 5

Who does AI recommend more?

Weber, named ahead of Kamado Joe in 4 of 5 answers

Weber first in 4Kamado Joe first in 1

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Weber appeared in all five answers. Kamado Joe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Weber was listed before Kamado Joe in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Kamado Joe3rd
  4. Big Green Egg4th
  5. Char-Broil5th
  6. Traeger6th
  7. Ninja7th
  8. Outback–
  9. Masterbuilt–
  10. Campingaz–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Kamado Joe or Weber more popular in search?

This chart shows how often people search Google for Kamado Joe and Weber by name. Each line represents a brand's share of searches for all 12 BBQ brands we track, month by month, from searches in United Kingdom.

Kamado Joe and Weber among BBQ brands in the United Kingdom, by month

Share of searches by month for Weber, Kamado Joe. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggWeberKamado JoeNinjaOutbackNapoleonTraegerMasterbuiltCampingazChar-BroilEverdureLandmann
Oct 202524.8%20.2%20.2%16.5%4.9%2.2%5.8%1.2%0.98%0.98%1.2%0.98%
Nov 202528.8%19.2%19.2%15.7%4.7%2.1%5.5%1.1%0.76%1.1%0.93%0.93%
Dec 202526.4%17.6%21.6%17.6%4.3%1.6%6.4%1.6%0.45%1.3%0.69%0.69%
Jan 202625.1%20.6%20.6%13.7%4.8%2.2%4.8%1.2%0.66%1.2%4.1%0.99%
Feb 202625%25%20.4%9.1%7.3%2.5%4.8%1.5%0.98%1.2%0.98%1.2%
Mar 202620.3%30.4%16.6%9.1%11.1%3.3%3.3%1.1%1.1%1.5%0.81%1.5%
Apr 202618.3%33.5%15%12.3%10%3%2.4%1.1%0.89%1.3%0.72%1.3%
May 202614.5%39.5%14.5%11.8%9.7%2.9%1.9%0.83%1%1.3%0.83%1.3%
Jun 202616%35.6%16%13%8.7%3.2%2.1%1.2%1.2%1.2%0.93%1.2%
Jul 202617.7%32.2%17.7%14.4%7.9%2.9%1.9%1%1.3%1%0.8%1.3%
Aug 202619.7%29.5%16.1%16.1%7.2%3.2%2.6%1.1%1.4%1.1%0.96%1.1%
Sep 202624.1%24.1%19.7%13.1%5.8%3.9%3.9%1.4%1.2%0.95%0.95%0.95%

How has the Kamado Joe and Weber comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Weber took it in February 2026.
  • Across the 12 months ending September 2026, Kamado Joe’s share of searches among BBQ brands in the United Kingdom moved from 20.2% to 19.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
  • Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in the United Kingdom moved from 20.2% to 24.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.

How did search popularity change for United Kingdom BBQ brands in September 2026?

3 changes

  1. In September 2026, Big Green Egg overtook Weber to become the leader among BBQ brands in the United Kingdom, with 24.1% of the searches.

  2. In September 2026, Kamado Joe gained share of searches among BBQ brands in the United Kingdom, from 16.1% to 19.7%.

  3. In September 2026, Weber lost share of searches among BBQ brands in the United Kingdom, from 29.5% to 24.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kamado Joe’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kamado Joe

1 branded search term

  • kamado joe

Weber

1 branded search term

  • weber bbq

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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