Brandwave

Amazon, Argos and Currys:Which are most popular?

In September 2026, Amazon drew 66.6% of estimated branded searches across these three brands in the United Kingdom, ahead of Argos at 20%. When we checked with ChatGPT and Google AI Overviews, Currys showed up in every answer. Of all six brands we track in electronics retailers, Currys was the most recommended, Amazon was fourth and Argos was fifth.

All three are electronics retailers in the United Kingdom. See all electronics retailers

Brands in this comparisonAny 10 or fewer published brands in the United Kingdom
  • Amazon
  • Argos
  • Currys

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Amazon, Argos and Currys in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Currys appeared every time. Of all six brands we track in electronics retailers, Currys was the most recommended, Amazon was fourth and Argos was fifth.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Currys1st
  2. John Lewis2nd
  3. Richer Sounds3rd
  4. Amazon4th
  5. AO5th
  6. Argos5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Currys4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • John Lewis4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AO3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Argos3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Richer Sounds3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Amazon3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electronics retailers

4 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Amazon
  • Argos
  • Currys
Amazon, Argos and Currys in the United Kingdom, by month

Share of searches by month for Amazon, Argos, Currys. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazonArgosCurrys
Oct 202563.8%23.4%12.8%
Nov 202562.1%22.7%15.3%
Dec 202563.8%23.3%12.9%
Jan 202668.3%20.5%11.2%
Feb 202672.4%17.8%9.7%
Mar 202669.7%20.9%9.4%
Apr 202669.7%20.9%9.4%
May 202668.3%20.5%11.2%
Jun 202668.3%20.5%11.2%
Jul 202668.3%20.5%11.2%
Aug 202668.3%20.5%11.2%
Sep 202666.6%20%13.4%

  1. 1.Amazon

    66.6%

    Held 1st. 24.9M estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Argos

    20%

    Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Currys

    13.4%

    Held 3rd. 5M estimated branded searches, +22.2% vs prior month. Share +2.2 points.

How the Brand Demand Index is measured