The Tea Makers of London vs Whittard:Which is more popular?
In September 2026, Whittard had more branded searches than The Tea Makers of London among tea shops in the United Kingdom. Whittard had about 49,500 branded searches, while The Tea Makers of London had 1,600. Whittard made up 48.3% of all tea shop searches we track, and The Tea Makers of London accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about tea shops, The Tea Makers of London appeared in three of the four answers and Whittard in two. Whittard was mentioned before The Tea Makers of London in every answer.
Who do people search for more?
Whittard, about 31 searches for every 1 for The Tea Makers of London
Who does AI mention more?
The Tea Makers of London, mentioned in 3 of 4 answers, Whittard in 2
Who does AI recommend more?
Whittard, named ahead of The Tea Makers of London in every answer
Follow The Tea Makers of London vs Whittard and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tea shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Tea Makers of London was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Whittard was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Whittard was listed before The Tea Makers of London in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Tea Makers of London3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Whittard2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bird & Blend2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Postcard Teas1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Teapigs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brew Tea Co1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rare Tea Company0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jeeves & Jericho0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tea shops
4 answers
Asked ChatGPT
“What's the best place to buy loose leaf tea in the UK?”
Asked ChatGPT
“Which UK tea shops do good tea gift sets?”
Asked ChatGPT
“Where can I buy high quality green tea online in the UK?”
Searched Google, AI Overview
“loose leaf tea”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tea gifts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is The Tea Makers of London or Whittard more popular in search?
This chart shows how often people search Google for The Tea Makers of London and Whittard by name. Each line represents a brand's share of searches for all eight tea shops we track, month by month, from searches in United Kingdom.
Share of searches by month for Whittard, The Tea Makers of London. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittard | Bird & Blend | Postcard Teas | Teapigs | Brew Tea Co | The Tea Makers of London | Rare Tea Company | Jeeves & Jericho |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 6.6% | 5.4% | 2.9% | 1.3% | 0.67% | 0.32% |
| Nov 2025 | 64.8% | 19.4% | 5.8% | 4.8% | 2.6% | 1.2% | 1.2% | 0.28% |
| Dec 2025 | 66.6% | 20% | 6% | 3.3% | 2.2% | 0.97% | 0.77% | 0.19% |
| Jan 2026 | 52.8% | 23.6% | 8.6% | 7.1% | 4.7% | 1.7% | 1.1% | 0.42% |
| Feb 2026 | 49.1% | 26.9% | 9.8% | 6.5% | 4.4% | 1.9% | 0.99% | 0.39% |
| Mar 2026 | 47.6% | 26% | 11.6% | 6.3% | 5.2% | 1.8% | 0.96% | 0.46% |
| Apr 2026 | 46.2% | 25.3% | 13.8% | 6.2% | 5% | 1.8% | 1.1% | 0.55% |
| May 2026 | 46.2% | 25.3% | 13.8% | 6.2% | 5% | 1.8% | 1.1% | 0.45% |
| Jun 2026 | 46.8% | 25.7% | 14% | 5.1% | 5.1% | 1.9% | 1% | 0.45% |
| Jul 2026 | 46.9% | 25.7% | 14% | 6.3% | 4.2% | 1.5% | 1% | 0.37% |
| Aug 2026 | 48.8% | 26.7% | 11.9% | 5.3% | 4.3% | 1.6% | 0.87% | 0.47% |
| Sep 2026 | 48.3% | 26.4% | 11.8% | 6.4% | 4.3% | 1.6% | 0.86% | 0.38% |
How has the The Tea Makers of London and Whittard comparison changed over the last 12 months?
3 findings
- Whittard was ahead of The Tea Makers of London in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Tea Makers of London’s share of searches among tea shops in the United Kingdom moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
- Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom moved from 60.6% to 48.3%, and its estimated monthly branded searches moved from 90.5K to 49.5K.
How did search popularity change for United Kingdom tea shops in September 2026?
2 changes
In September 2026, Whittard lost share of searches among tea shops in the United Kingdom, from 48.8% to 48.3%.
Estimated monthly branded searches for The Tea Makers of London in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Tea Makers of London’s and Whittard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Tea Makers of London
1 branded search term
- tea makers of london
Whittard
1 branded search term
- whittard
Other head-to-heads among tea shops
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.