Brandwave

Bird & Blend vs Whittard:Which is more popular?

In September 2026, Whittard had more branded searches than Bird & Blend among tea shops in the United Kingdom. Whittard had about 49,500 branded searches, while Bird & Blend had 27,100. Whittard made up 48.3% of all tea shop searches we track, and Bird & Blend accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about tea shops, Bird & Blend and Whittard each appeared in two of the four answers. Whittard was mentioned before Bird & Blend in every answer.

Among tea shops in the United Kingdom in September 2026

Who do people search for more?

Whittard, about 83% more searches than Bird & Blend

Whittard 49.5K searchesBird & Blend 27.1K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Bird & Blend in 2 of 4Whittard in 2 of 4

Who does AI recommend more?

Whittard, named ahead of Bird & Blend in every answer

Whittard first in 2Bird & Blend never first

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Top tea shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bird & Blend and Whittard were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Whittard was listed before Bird & Blend in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittard1st
  2. Bird & Blend2nd
  3. Brew Tea Co3rd
  4. Teapigs4th
  5. Postcard Teas5th
  6. The Tea Makers of London5th
  7. Rare Tea Company–
  8. Jeeves & Jericho–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Tea Makers of London3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whittard2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bird & Blend2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Postcard Teas1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Teapigs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brew Tea Co1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rare Tea Company0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jeeves & Jericho0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tea shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Bird & Blend or Whittard more popular in search?

This chart shows how often people search Google for Bird & Blend and Whittard by name. Each line represents a brand's share of searches for all eight tea shops we track, month by month, from searches in United Kingdom.

Bird & Blend and Whittard among tea shops in the United Kingdom, by month

Share of searches by month for Whittard, Bird & Blend. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittardBird & BlendPostcard TeasTeapigsBrew Tea CoThe Tea Makers of LondonRare Tea CompanyJeeves & Jericho
Oct 202560.6%22.2%6.6%5.4%2.9%1.3%0.67%0.32%
Nov 202564.8%19.4%5.8%4.8%2.6%1.2%1.2%0.28%
Dec 202566.6%20%6%3.3%2.2%0.97%0.77%0.19%
Jan 202652.8%23.6%8.6%7.1%4.7%1.7%1.1%0.42%
Feb 202649.1%26.9%9.8%6.5%4.4%1.9%0.99%0.39%
Mar 202647.6%26%11.6%6.3%5.2%1.8%0.96%0.46%
Apr 202646.2%25.3%13.8%6.2%5%1.8%1.1%0.55%
May 202646.2%25.3%13.8%6.2%5%1.8%1.1%0.45%
Jun 202646.8%25.7%14%5.1%5.1%1.9%1%0.45%
Jul 202646.9%25.7%14%6.3%4.2%1.5%1%0.37%
Aug 202648.8%26.7%11.9%5.3%4.3%1.6%0.87%0.47%
Sep 202648.3%26.4%11.8%6.4%4.3%1.6%0.86%0.38%

How has the Bird & Blend and Whittard comparison changed over the last 12 months?

3 findings
  • Whittard was ahead of Bird & Blend in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bird & Blend’s share of searches among tea shops in the United Kingdom moved from 22.2% to 26.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom moved from 60.6% to 48.3%, and its estimated monthly branded searches moved from 90.5K to 49.5K.

How did search popularity change for United Kingdom tea shops in September 2026?

2 changes

  1. In September 2026, Whittard lost share of searches among tea shops in the United Kingdom, from 48.8% to 48.3%.

  2. Estimated monthly branded searches for Bird & Blend in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bird & Blend’s and Whittard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bird & Blend

1 branded search term

  • bird and blend

Whittard

1 branded search term

  • whittard

How the Brand Demand Index is measured

Other head-to-heads among tea shops

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