Tea shops in the United Kingdom:Which are most popular?

Name: Tea shops in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Whittard was the most searched tea shop in the United Kingdom, accounting for 48.3% of all searches among the eight shops we track. When we checked with ChatGPT and Google AI Overviews, The Tea Makers of London was mentioned most often, in three of the four answers. Whittard was recommended most often, coming first in both responses that gave a list.

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Top tea shops in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, The Tea Makers of London was mentioned most often, in three of the four answers. Whittard was recommended most often, coming first in both answers that gave a list. Bird & Blend was second, and Brew Tea Co was third. Rare Tea Company, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
The Tea Makers of London	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Whittard	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Bird & Blend	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Postcard Teas	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Teapigs	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Brew Tea Co	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Rare Tea Company	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Jeeves & Jericho	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

The Tea Makers of London3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Whittard2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bird & Blend2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Postcard Teas1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Teapigs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brew Tea Co1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rare Tea Company0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jeeves & Jericho0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tea shops

4 answers

Asked ChatGPT
“What's the best place to buy loose leaf tea in the UK?”
Asked ChatGPT
“Which UK tea shops do good tea gift sets?”
Asked ChatGPT
“Where can I buy high quality green tea online in the UK?”
1. 1The Tea Makers of London
Searched Google, AI Overview
“loose leaf tea”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tea gifts”
1. 1The Tea Makers of London

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Which tea shops do people search for most?

This chart shows how often people search Google for each tea shop by name. Each line represents a brand's share of searches for all eight tea shops we track, month by month, from searches in United Kingdom.

Share of searches among tea shops in the United Kingdom, by month

Month	Whittard	Bird & Blend	Postcard Teas	Teapigs	Brew Tea Co	The Tea Makers of London	Rare Tea Company	Jeeves & Jericho
Oct 2025	60.6%	22.2%	6.6%	5.4%	2.9%	1.3%	0.67%	0.32%
Nov 2025	64.8%	19.4%	5.8%	4.8%	2.6%	1.2%	1.2%	0.28%
Dec 2025	66.6%	20%	6%	3.3%	2.2%	0.97%	0.77%	0.19%
Jan 2026	52.8%	23.6%	8.6%	7.1%	4.7%	1.7%	1.1%	0.42%
Feb 2026	49.1%	26.9%	9.8%	6.5%	4.4%	1.9%	0.99%	0.39%
Mar 2026	47.6%	26%	11.6%	6.3%	5.2%	1.8%	0.96%	0.46%
Apr 2026	46.2%	25.3%	13.8%	6.2%	5%	1.8%	1.1%	0.55%
May 2026	46.2%	25.3%	13.8%	6.2%	5%	1.8%	1.1%	0.45%
Jun 2026	46.8%	25.7%	14%	5.1%	5.1%	1.9%	1%	0.45%
Jul 2026	46.9%	25.7%	14%	6.3%	4.2%	1.5%	1%	0.37%
Aug 2026	48.8%	26.7%	11.9%	5.3%	4.3%	1.6%	0.87%	0.47%
Sep 2026	48.3%	26.4%	11.8%	6.4%	4.3%	1.6%	0.86%	0.38%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Whittard	48.3%	49.5K	0%	-0.5 points
2, held 2nd	Bird & Blend	26.4%	27.1K	0%	-0.3 points
3, held 3rd	Postcard Teas	11.8%	12.1K	0%	-0.1 points
4, held 4th	Teapigs	6.4%	6.6K	+22.2%	+1.1 points
5, held 5th	Brew Tea Co	4.3%	4.4K	0%	0 points
6, held 6th	The Tea Makers of London	1.6%	1.6K	0%	0 points
7, held 7th	Rare Tea Company	0.86%	880	0%	0 points
8, held 8th	Jeeves & Jericho	0.38%	390	-18.8%	-0.1 points

1.Whittard
48.3%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
2.Bird & Blend
26.4%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.Postcard Teas
11.8%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Teapigs
6.4%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
5.Brew Tea Co
4.3%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.The Tea Makers of London
1.6%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
7.Rare Tea Company
0.86%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
8.Jeeves & Jericho
0.38%
Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Which brand is most popular in search among tea shops in the United Kingdom?

8 brands

In September 2026, Whittard was the most searched among tea shops in the United Kingdom, with an estimated 49.5K branded searches, 48.3% of all searches for the eight we track. Bird & Blend is in 2nd place, 21.8 percentage points behind at 26.4%.

United Kingdom tea shops, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Whittard	60.6% → 48.3%	66.6%Dec 2025	46.2%Apr 2026	1st
Bird & Blend	22.2% → 26.4%	26.9%Feb 2026	19.4%Nov 2025	2nd
Postcard Teas	6.6% → 11.8%	14%Jul 2026	5.8%Nov 2025	3rd
Teapigs	5.4% → 6.4%	7.1%Jan 2026	3.3%Dec 2025	4th
Brew Tea Co	2.9% → 4.3%	5.2%Mar 2026	2.2%Dec 2025	5th
The Tea Makers of London	1.3% → 1.6%	1.9%Feb 2026	0.97%Dec 2025	6th
Rare Tea Company	0.67% → 0.86%	1.2%Nov 2025	0.67%Oct 2025	7th
Jeeves & Jericho	0.32% → 0.38%	0.55%Apr 2026	0.19%Dec 2025	8th

Each finding as a sentence

Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom decreased from 60.6% to 48.3%.
Across the 12 months ending September 2026, Bird & Blend’s share of searches among tea shops in the United Kingdom increased from 22.2% to 26.4%.
Across the 12 months ending September 2026, Postcard Teas’ share of searches among tea shops in the United Kingdom increased from 6.6% to 11.8%.
Across the 12 months ending September 2026, Teapigs’ share of searches among tea shops in the United Kingdom increased from 5.4% to 6.4%.
Across the 12 months ending September 2026, Brew Tea Co’s share of searches among tea shops in the United Kingdom increased from 2.9% to 4.3%.
Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom peaked at 66.6% in December 2025 and was lowest at 46.2% in April 2026.
Across the 12 months ending September 2026, Bird & Blend’s share of searches among tea shops in the United Kingdom peaked at 26.9% in February 2026 and was lowest at 19.4% in November 2025.
Across the 12 months ending September 2026, Postcard Teas’ share of searches among tea shops in the United Kingdom peaked at 14% in July 2026 and was lowest at 5.8% in November 2025.
Across the 12 months ending September 2026, Teapigs’ share of searches among tea shops in the United Kingdom peaked at 7.1% in January 2026 and was lowest at 3.3% in December 2025.
Across the 12 months ending September 2026, Brew Tea Co’s share of searches among tea shops in the United Kingdom peaked at 5.2% in March 2026 and was lowest at 2.2% in December 2025.
Across the 12 months ending September 2026, The Tea Makers of London, Rare Tea Company and Jeeves & Jericho held steady: their share of searches among tea shops in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom tea shops in September 2026?

7 changes

In September 2026, Teapigs gained share of searches among tea shops in the United Kingdom, from 5.3% to 6.4%.
In September 2026, Whittard lost share of searches among tea shops in the United Kingdom, from 48.8% to 48.3%.
Estimated monthly branded searches for Postcard Teas in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Jeeves & Jericho in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Estimated monthly branded searches for Bird & Blend in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Estimated monthly branded searches for The Tea Makers of London in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Estimated monthly branded searches for Rare Tea Company in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.

How are branded searches counted for tea shops?

8 search terms

Each brand's share of searches among tea shops comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.