Brandwave

Brew Tea Co vs Whittard:Which is more popular?

In September 2026, Whittard had more branded searches than Brew Tea Co among tea shops in the United Kingdom. Whittard had about 49,500 branded searches, while Brew Tea Co had 4,400. Whittard made up 48.3% of all tea shop searches we track, and Brew Tea Co accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about tea shops, Whittard appeared in two of the four answers and Brew Tea Co in one. Whittard was mentioned before Brew Tea Co in every answer.

Among tea shops in the United Kingdom in September 2026

Who do people search for more?

Whittard, about 11 searches for every 1 for Brew Tea Co

Whittard 49.5K searchesBrew Tea Co 4.4K searches

Who does AI mention more?

Whittard, mentioned in 2 of 4 answers, Brew Tea Co in 1

Whittard in 2 of 4Brew Tea Co in 1 of 4

Who does AI recommend more?

Whittard, named ahead of Brew Tea Co in every answer

Whittard first in 2Brew Tea Co never first

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Top tea shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Whittard was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Brew Tea Co was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Whittard was listed before Brew Tea Co in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittard1st
  2. Bird & Blend2nd
  3. Brew Tea Co3rd
  4. Teapigs4th
  5. Postcard Teas5th
  6. The Tea Makers of London5th
  7. Rare Tea Company–
  8. Jeeves & Jericho–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Tea Makers of London3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whittard2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bird & Blend2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Postcard Teas1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Teapigs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brew Tea Co1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rare Tea Company0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jeeves & Jericho0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tea shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Brew Tea Co or Whittard more popular in search?

This chart shows how often people search Google for Brew Tea Co and Whittard by name. Each line represents a brand's share of searches for all eight tea shops we track, month by month, from searches in United Kingdom.

Brew Tea Co and Whittard among tea shops in the United Kingdom, by month

Share of searches by month for Whittard, Brew Tea Co. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittardBird & BlendPostcard TeasTeapigsBrew Tea CoThe Tea Makers of LondonRare Tea CompanyJeeves & Jericho
Oct 202560.6%22.2%6.6%5.4%2.9%1.3%0.67%0.32%
Nov 202564.8%19.4%5.8%4.8%2.6%1.2%1.2%0.28%
Dec 202566.6%20%6%3.3%2.2%0.97%0.77%0.19%
Jan 202652.8%23.6%8.6%7.1%4.7%1.7%1.1%0.42%
Feb 202649.1%26.9%9.8%6.5%4.4%1.9%0.99%0.39%
Mar 202647.6%26%11.6%6.3%5.2%1.8%0.96%0.46%
Apr 202646.2%25.3%13.8%6.2%5%1.8%1.1%0.55%
May 202646.2%25.3%13.8%6.2%5%1.8%1.1%0.45%
Jun 202646.8%25.7%14%5.1%5.1%1.9%1%0.45%
Jul 202646.9%25.7%14%6.3%4.2%1.5%1%0.37%
Aug 202648.8%26.7%11.9%5.3%4.3%1.6%0.87%0.47%
Sep 202648.3%26.4%11.8%6.4%4.3%1.6%0.86%0.38%

How has the Brew Tea Co and Whittard comparison changed over the last 12 months?

3 findings
  • Whittard was ahead of Brew Tea Co in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brew Tea Co’s share of searches among tea shops in the United Kingdom moved from 2.9% to 4.3%, and its estimated monthly branded searches held steady at 4.4K.
  • Across the 12 months ending September 2026, Whittard’s share of searches among tea shops in the United Kingdom moved from 60.6% to 48.3%, and its estimated monthly branded searches moved from 90.5K to 49.5K.

How did search popularity change for United Kingdom tea shops in September 2026?

1 change

  1. In September 2026, Whittard lost share of searches among tea shops in the United Kingdom, from 48.8% to 48.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brew Tea Co’s and Whittard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brew Tea Co

1 branded search term

  • brew tea co

Whittard

1 branded search term

  • whittard

How the Brand Demand Index is measured

Other head-to-heads among tea shops

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