How popular isPostcard Teas?
In September 2026, people searched for Postcard Teas by name about 12,100 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 11.8% of all United Kingdom tea shop searches, placing Postcard Teas third out of eight shops. When we asked both ChatGPT and Google AI Overviews about tea shops, Postcard Teas appeared in one of the four answers and was the joint fifth most recommended of the eight.
Postcard Teas is the third most searched of 8 competitors and the joint fifth most recommended in AI answers.
WhittardShare of searches 48.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
Bird & BlendShare of searches 26.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Postcard TeasShare of searches 11.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
TeapigsShare of searches 6.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Brew Tea CoShare of searches 4.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
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Top tea shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Postcard Teas was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Postcard Teas is the joint fifth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Tea Makers of London3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Whittard2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bird & Blend2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Postcard Teas1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Teapigs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Brew Tea Co1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rare Tea Company0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jeeves & Jericho0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tea shops
4 answers
Asked ChatGPT
“What's the best place to buy loose leaf tea in the UK?”
Asked ChatGPT
“Which UK tea shops do good tea gift sets?”
Asked ChatGPT
“Where can I buy high quality green tea online in the UK?”
Searched Google, AI Overview
“loose leaf tea”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tea gifts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Which tea shops compete with Postcard Teas?
Share of searches by month for Whittard, Bird & Blend, Postcard Teas, Teapigs, Brew Tea Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittard | Bird & Blend | Postcard Teas | Teapigs | Brew Tea Co | The Tea Makers of London | Rare Tea Company | Jeeves & Jericho |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 6.6% | 5.4% | 2.9% | 1.3% | 0.67% | 0.32% |
| Nov 2025 | 64.8% | 19.4% | 5.8% | 4.8% | 2.6% | 1.2% | 1.2% | 0.28% |
| Dec 2025 | 66.6% | 20% | 6% | 3.3% | 2.2% | 0.97% | 0.77% | 0.19% |
| Jan 2026 | 52.8% | 23.6% | 8.6% | 7.1% | 4.7% | 1.7% | 1.1% | 0.42% |
| Feb 2026 | 49.1% | 26.9% | 9.8% | 6.5% | 4.4% | 1.9% | 0.99% | 0.39% |
| Mar 2026 | 47.6% | 26% | 11.6% | 6.3% | 5.2% | 1.8% | 0.96% | 0.46% |
| Apr 2026 | 46.2% | 25.3% | 13.8% | 6.2% | 5% | 1.8% | 1.1% | 0.55% |
| May 2026 | 46.2% | 25.3% | 13.8% | 6.2% | 5% | 1.8% | 1.1% | 0.45% |
| Jun 2026 | 46.8% | 25.7% | 14% | 5.1% | 5.1% | 1.9% | 1% | 0.45% |
| Jul 2026 | 46.9% | 25.7% | 14% | 6.3% | 4.2% | 1.5% | 1% | 0.37% |
| Aug 2026 | 48.8% | 26.7% | 11.9% | 5.3% | 4.3% | 1.6% | 0.87% | 0.47% |
| Sep 2026 | 48.3% | 26.4% | 11.8% | 6.4% | 4.3% | 1.6% | 0.86% | 0.38% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.3% | 49.5K | 0% | -0.5 points | |
| 2, held 2nd | 26.4% | 27.1K | 0% | -0.3 points | |
| 3, held 3rd | 11.8% | 12.1K | 0% | -0.1 points | |
| 4, held 4th | 6.4% | 6.6K | +22.2% | +1.1 points | |
| 5, held 5th | 4.3% | 4.4K | 0% | 0 points | |
| 6, held 6th | 1.6% | 1.6K | 0% | 0 points | |
| 7, held 7th | 0.86% | 880 | 0% | 0 points | |
| 8, held 8th | 0.38% | 390 | -18.8% | -0.1 points |
1.
Whittard48.3%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.
26.4%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
11.8%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Teapigs6.4%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
4.3%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
1.6%
Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.86%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
0.38%
Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Compare popularity between Postcard Teas and its closest rivals
Every comparison with Postcard Teas
7 comparisons
How has branded search demand for Postcard Teas changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Postcard Teas in the United Kingdom rose from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Postcard Teas’ share of searches among tea shops in the United Kingdom increased from 6.6% to 11.8%.
- Across the 12 months ending September 2026, Postcard Teas’ share of searches among tea shops in the United Kingdom peaked at 14% in July 2026 and was lowest at 5.8% in November 2025.
How did search popularity change for United Kingdom tea shops in September 2026?
6 changes
In September 2026, Teapigs gained share of searches among tea shops in the United Kingdom, from 5.3% to 6.4%.
In September 2026, Whittard lost share of searches among tea shops in the United Kingdom, from 48.8% to 48.3%.
Estimated monthly branded searches for Postcard Teas in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Jeeves & Jericho in the United Kingdom fell 18.8% over 12 measured months, from 480 to 390 in September 2026.
Estimated monthly branded searches for Bird & Blend in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
Estimated monthly branded searches for The Tea Makers of London in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
How are Postcard Teas’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Postcard Teas’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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