Postcard Teas vs Rare Tea Company:Which is more popular?
In September 2026, Postcard Teas had more branded searches than Rare Tea Company among tea shops in the United Kingdom. Postcard Teas had about 12,100 branded searches, while Rare Tea Company had 880. Postcard Teas made up 11.8% of all tea shop searches we track, and Rare Tea Company accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about tea shops, Postcard Teas appeared in one of the four answers and Rare Tea Company in none.
Who do people search for more?
Postcard Teas, about 14 searches for every 1 for Rare Tea Company
Who does AI mention more?
Postcard Teas, mentioned in 1 of 4 answers, Rare Tea Company in 0
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Top tea shops in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Postcard Teas was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Rare Tea Company did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Tea Makers of London3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Whittard2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bird & Blend2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Postcard Teas1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Teapigs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brew Tea Co1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rare Tea Company0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jeeves & Jericho0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tea shops
4 answers
Asked ChatGPT
“What's the best place to buy loose leaf tea in the UK?”
Asked ChatGPT
“Which UK tea shops do good tea gift sets?”
Asked ChatGPT
“Where can I buy high quality green tea online in the UK?”
Searched Google, AI Overview
“loose leaf tea”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tea gifts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is Postcard Teas or Rare Tea Company more popular in search?
This chart shows how often people search Google for Postcard Teas and Rare Tea Company by name. Each line represents a brand's share of searches for all eight tea shops we track, month by month, from searches in United Kingdom.
Share of searches by month for Postcard Teas, Rare Tea Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whittard | Bird & Blend | Postcard Teas | Teapigs | Brew Tea Co | The Tea Makers of London | Rare Tea Company | Jeeves & Jericho |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 22.2% | 6.6% | 5.4% | 2.9% | 1.3% | 0.67% | 0.32% |
| Nov 2025 | 64.8% | 19.4% | 5.8% | 4.8% | 2.6% | 1.2% | 1.2% | 0.28% |
| Dec 2025 | 66.6% | 20% | 6% | 3.3% | 2.2% | 0.97% | 0.77% | 0.19% |
| Jan 2026 | 52.8% | 23.6% | 8.6% | 7.1% | 4.7% | 1.7% | 1.1% | 0.42% |
| Feb 2026 | 49.1% | 26.9% | 9.8% | 6.5% | 4.4% | 1.9% | 0.99% | 0.39% |
| Mar 2026 | 47.6% | 26% | 11.6% | 6.3% | 5.2% | 1.8% | 0.96% | 0.46% |
| Apr 2026 | 46.2% | 25.3% | 13.8% | 6.2% | 5% | 1.8% | 1.1% | 0.55% |
| May 2026 | 46.2% | 25.3% | 13.8% | 6.2% | 5% | 1.8% | 1.1% | 0.45% |
| Jun 2026 | 46.8% | 25.7% | 14% | 5.1% | 5.1% | 1.9% | 1% | 0.45% |
| Jul 2026 | 46.9% | 25.7% | 14% | 6.3% | 4.2% | 1.5% | 1% | 0.37% |
| Aug 2026 | 48.8% | 26.7% | 11.9% | 5.3% | 4.3% | 1.6% | 0.87% | 0.47% |
| Sep 2026 | 48.3% | 26.4% | 11.8% | 6.4% | 4.3% | 1.6% | 0.86% | 0.38% |
How has the Postcard Teas and Rare Tea Company comparison changed over the last 12 months?
3 findings
- Postcard Teas was ahead of Rare Tea Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Postcard Teas’ share of searches among tea shops in the United Kingdom moved from 6.6% to 11.8%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Rare Tea Company’s share of searches among tea shops in the United Kingdom moved from 0.67% to 0.86%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for United Kingdom tea shops in September 2026?
2 changes
Estimated monthly branded searches for Postcard Teas in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Estimated monthly branded searches for Rare Tea Company in the United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Postcard Teas’ and Rare Tea Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Postcard Teas
1 branded search term
- postcard teas
Rare Tea Company
1 branded search term
- rare tea company
Other head-to-heads among tea shops
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