The Collective vs Yeo Valley:Which is more popular?
In September 2026, Yeo Valley had more branded searches than The Collective among yoghurt brands in the United Kingdom. Yeo Valley had about 49,500 branded searches, while The Collective had 1,600. Yeo Valley made up 48.6% of all yoghurt brand searches we track, and The Collective accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about yoghurt brands, Yeo Valley appeared in three of the four answers and The Collective in none.
Who do people search for more?
Yeo Valley, about 31 searches for every 1 for The Collective
Who does AI mention more?
Yeo Valley, mentioned in 3 of 4 answers, The Collective in 0
Who does AI recommend more?
Yeo Valley, the only one of the two named
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Yeo Valley was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. The Collective did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fage1st- Yeo Valley2nd
Onken3rd
Müller–
Alpro–
The Collective–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fage4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yeo Valley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Onken1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Müller0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Alpro0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Collective0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about yoghurt brands
4 answers
Asked ChatGPT
“What's the best yoghurt brand in the UK?”
Asked ChatGPT
“Which Greek yoghurt is best in the UK?”
- 1Fage
- 1
Asked ChatGPT
“What are the healthiest yoghurt brands in UK supermarkets?”
Searched Google, AI Overview
“greek yoghurt”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is The Collective or Yeo Valley more popular in search?
This chart shows how often people search Google for The Collective and Yeo Valley by name. Each line represents a brand's share of searches for all six yoghurt brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Yeo Valley, The Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yeo Valley | Fage | Müller | Alpro | The Collective | Onken |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 22.8% | 20.8% | 5.4% | 0.59% | 1% |
| Nov 2025 | 54.8% | 19.4% | 18.9% | 4.9% | 0.65% | 1.4% |
| Dec 2025 | 58.5% | 16.9% | 18.6% | 4.3% | 0.57% | 1.2% |
| Jan 2026 | 48.7% | 29.8% | 14.4% | 5.3% | 0.58% | 1.3% |
| Feb 2026 | 46.8% | 30.3% | 16% | 5.1% | 0.56% | 1.2% |
| Mar 2026 | 52.2% | 24.2% | 16.1% | 5.7% | 0.62% | 1.1% |
| Apr 2026 | 51% | 27% | 15.8% | 4.5% | 0.61% | 1.1% |
| May 2026 | 46.8% | 30.3% | 16% | 5.1% | 0.68% | 1% |
| Jun 2026 | 50% | 23.1% | 21.1% | 4.5% | 0.49% | 0.83% |
| Jul 2026 | 49.2% | 22.8% | 20.8% | 5.4% | 0.59% | 1.3% |
| Aug 2026 | 52.5% | 22.7% | 17.1% | 5.7% | 0.63% | 1.4% |
| Sep 2026 | 48.6% | 25.7% | 19.3% | 3.5% | 1.6% | 1.3% |
How has the The Collective and Yeo Valley comparison changed over the last 12 months?
3 findings
- Yeo Valley was ahead of The Collective in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Collective’s share of searches among yoghurt brands in the United Kingdom moved from 0.59% to 1.6%, and its estimated monthly branded searches moved from 590 to 1.6K.
- Across the 12 months ending September 2026, Yeo Valley’s share of searches among yoghurt brands in the United Kingdom moved from 49.4% to 48.6%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for United Kingdom yoghurt brands in September 2026?
2 changes
In September 2026, The Collective overtook Onken to rank 5th among yoghurt brands in the United Kingdom, with 1.6% of the searches.
In September 2026, Yeo Valley lost share of searches among yoghurt brands in the United Kingdom, from 52.5% to 48.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Collective’s and Yeo Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Collective
1 branded search term
- the collective yoghurt
Yeo Valley
1 branded search term
- yeo valley
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