Brandwave

Teapigs vs The Tea Makers of London:Which is more popular?

In September 2026, Teapigs had more branded searches than The Tea Makers of London among tea shops in the United Kingdom. Teapigs had about 6,600 branded searches, while The Tea Makers of London had 1,600. Teapigs made up 6.4% of all tea shop searches we track, and The Tea Makers of London accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about tea shops, The Tea Makers of London appeared in three of the four answers and Teapigs in one. Teapigs and The Tea Makers of London were each mentioned first in one of the two answers.

Among tea shops in the United Kingdom in September 2026

Who do people search for more?

Teapigs, about 4 searches for every 1 for The Tea Makers of London

Teapigs 6.6K searchesThe Tea Makers of London 1.6K searches

Who does AI mention more?

The Tea Makers of London, mentioned in 3 of 4 answers, Teapigs in 1

The Tea Makers of London in 3 of 4Teapigs in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Teapigs first in 1The Tea Makers of London first in 1

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Top tea shops in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, The Tea Makers of London was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Teapigs was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Teapigs and The Tea Makers of London were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Whittard1st
  2. Bird & Blend2nd
  3. Brew Tea Co3rd
  4. Teapigs4th
  5. Postcard Teas5th
  6. The Tea Makers of London5th
  7. Rare Tea Company–
  8. Jeeves & Jericho–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Tea Makers of London3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Whittard2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bird & Blend2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Postcard Teas1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Teapigs1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brew Tea Co1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rare Tea Company0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jeeves & Jericho0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tea shops

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.

Is Teapigs or The Tea Makers of London more popular in search?

This chart shows how often people search Google for Teapigs and The Tea Makers of London by name. Each line represents a brand's share of searches for all eight tea shops we track, month by month, from searches in United Kingdom.

Teapigs and The Tea Makers of London among tea shops in the United Kingdom, by month

Share of searches by month for Teapigs, The Tea Makers of London. The figures are in the table below the chart.

View monthly share of searches table
MonthWhittardBird & BlendPostcard TeasTeapigsBrew Tea CoThe Tea Makers of LondonRare Tea CompanyJeeves & Jericho
Oct 202560.6%22.2%6.6%5.4%2.9%1.3%0.67%0.32%
Nov 202564.8%19.4%5.8%4.8%2.6%1.2%1.2%0.28%
Dec 202566.6%20%6%3.3%2.2%0.97%0.77%0.19%
Jan 202652.8%23.6%8.6%7.1%4.7%1.7%1.1%0.42%
Feb 202649.1%26.9%9.8%6.5%4.4%1.9%0.99%0.39%
Mar 202647.6%26%11.6%6.3%5.2%1.8%0.96%0.46%
Apr 202646.2%25.3%13.8%6.2%5%1.8%1.1%0.55%
May 202646.2%25.3%13.8%6.2%5%1.8%1.1%0.45%
Jun 202646.8%25.7%14%5.1%5.1%1.9%1%0.45%
Jul 202646.9%25.7%14%6.3%4.2%1.5%1%0.37%
Aug 202648.8%26.7%11.9%5.3%4.3%1.6%0.87%0.47%
Sep 202648.3%26.4%11.8%6.4%4.3%1.6%0.86%0.38%

How has the Teapigs and The Tea Makers of London comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom tea shops in September 2026?

2 changes
  1. In September 2026, Teapigs gained share of searches among tea shops in the United Kingdom, from 5.3% to 6.4%.

  2. Estimated monthly branded searches for The Tea Makers of London in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Teapigs’ and The Tea Makers of London’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Teapigs

1 branded search term

  • teapigs

The Tea Makers of London

1 branded search term

  • tea makers of london

How the Brand Demand Index is measured

Other head-to-heads among tea shops

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