Swift Direct Blinds vs Thomas Sanderson:Which is more popular?
In September 2026, Swift Direct Blinds had more branded searches than Thomas Sanderson among blinds retailers in the United Kingdom. Swift Direct Blinds had about 4,400 branded searches, while Thomas Sanderson had 720. Swift Direct Blinds made up 2% of all blinds retailer searches we track, and Thomas Sanderson accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about blinds retailers, Swift Direct Blinds appeared in three of the five answers and Thomas Sanderson in one. Swift Direct Blinds was mentioned before Thomas Sanderson in every answer that named either.
Who do people search for more?
Swift Direct Blinds, about 6 searches for every 1 for Thomas Sanderson
Who does AI mention more?
Swift Direct Blinds, mentioned in 3 of 5 answers, Thomas Sanderson in 1
Who does AI recommend more?
Swift Direct Blinds, named ahead of Thomas Sanderson in 3 of 3 answers
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Top blinds retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Swift Direct Blinds was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thomas Sanderson was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swift Direct Blinds was listed before Thomas Sanderson in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
247 Blinds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blinds 2go4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Blinds Direct4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Swift Direct Blinds3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hillarys2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Make My Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
English Blinds1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thomas Sanderson1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about blinds retailers
5 answers
Asked ChatGPT
“Where's the best place to buy blinds in the UK?”
Asked ChatGPT
“Which online blinds company is best?”
Asked ChatGPT
“What are the best made to measure blinds companies in the UK?”
Searched Google, AI Overview
“made to measure blinds”
Searched Google, AI Overview
“blinds online”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Swift Direct Blinds or Thomas Sanderson more popular in search?
This chart shows how often people search Google for Swift Direct Blinds and Thomas Sanderson by name. Each line represents a brand's share of searches for all eight blinds retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for Swift Direct Blinds, Thomas Sanderson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Blinds 2go | Blinds Direct | 247 Blinds | Hillarys | Make My Blinds | Swift Direct Blinds | English Blinds | Thomas Sanderson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 25.5% | 17% | 6.2% | 2.3% | 1.5% | 0.8% | 0.37% |
| Nov 2025 | 43.8% | 24.1% | 19.7% | 7.2% | 2.1% | 1.8% | 0.96% | 0.35% |
| Dec 2025 | 46.3% | 25.4% | 17% | 6.2% | 2.3% | 1.5% | 1% | 0.37% |
| Jan 2026 | 43.2% | 28.9% | 15.8% | 7.1% | 2.1% | 1.7% | 0.91% | 0.34% |
| Feb 2026 | 45.6% | 25% | 16.7% | 7.5% | 2.2% | 1.8% | 0.96% | 0.3% |
| Mar 2026 | 51.3% | 23% | 15.4% | 5.6% | 2.1% | 1.4% | 0.91% | 0.27% |
| Apr 2026 | 48.8% | 22% | 18% | 6.6% | 2% | 1.6% | 0.84% | 0.26% |
| May 2026 | 50.3% | 22.6% | 15.1% | 6.8% | 2.5% | 1.6% | 0.87% | 0.27% |
| Jun 2026 | 45.2% | 24.7% | 16.5% | 7.4% | 2.7% | 2.2% | 0.95% | 0.29% |
| Jul 2026 | 41.2% | 27.5% | 18.4% | 6.7% | 2.5% | 2.5% | 0.86% | 0.33% |
| Aug 2026 | 46.2% | 25.4% | 17% | 5.1% | 2.3% | 2.8% | 1% | 0.3% |
| Sep 2026 | 50.9% | 22.9% | 15.3% | 5.6% | 2% | 2% | 0.88% | 0.33% |
How has the Swift Direct Blinds and Thomas Sanderson comparison changed over the last 12 months?
3 findings
- Swift Direct Blinds was ahead of Thomas Sanderson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swift Direct Blinds’ share of searches among blinds retailers in the United Kingdom moved from 1.5% to 2%, and its estimated monthly branded searches moved from 3.6K to 4.4K.
- Across the 12 months ending September 2026, Thomas Sanderson’s share of searches among blinds retailers in the United Kingdom moved from 0.37% to 0.33%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for United Kingdom blinds retailers in September 2026?
2 changes
In September 2026, Swift Direct Blinds lost share of searches among blinds retailers in the United Kingdom, from 2.8% to 2%.
Estimated monthly branded searches for Thomas Sanderson in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Swift Direct Blinds’ and Thomas Sanderson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swift Direct Blinds
1 branded search term
- swift direct blinds
Thomas Sanderson
1 branded search term
- thomas sanderson
Other head-to-heads among blinds retailers
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