Brandwave

Swaledale vs Turner & George:Which is more popular?

In September 2026, Swaledale had more branded searches than Turner & George among online butchers in the United Kingdom. Swaledale had about 5,400 branded searches, while Turner & George had 4,400. Swaledale made up 12.2% of all online butcher searches we track, and Turner & George accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about online butchers, Swaledale appeared in four of the five answers and Turner & George in one. Swaledale was mentioned before Turner & George in three out of four answers.

Among online butchers in the United Kingdom in September 2026

Who do people search for more?

Swaledale, about 23% more searches than Turner & George

Swaledale 5.4K searchesTurner & George 4.4K searches

Who does AI mention more?

Swaledale, mentioned in 4 of 5 answers, Turner & George in 1

Swaledale in 4 of 5Turner & George in 1 of 5

Who does AI recommend more?

Swaledale, named ahead of Turner & George in 3 of 4 answers

Swaledale first in 3Turner & George first in 1

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Top online butchers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swaledale was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Turner & George was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Swaledale was listed before Turner & George in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swaledale1st
  2. HG Walter2nd
  3. Tom Hixson of Smithfield3rd
  4. Edenmoor4th
  5. Turner & George5th
  6. Meat Supermarket6th
  7. Field & Flower7th
  8. Donald Russell8th
  9. Pipers Farm–
  10. Farmison & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online butchers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Swaledale or Turner & George more popular in search?

This chart shows how often people search Google for Swaledale and Turner & George by name. Each line represents a brand's share of searches for all ten online butcher brands we track, month by month, from searches in United Kingdom.

Swaledale and Turner & George among online butchers in the United Kingdom, by month

Share of searches by month for Swaledale, Turner & George. The figures are in the table below the chart.

View monthly share of searches table
MonthDonald RussellHG WalterField & FlowerSwaledaleMeat SupermarketTurner & GeorgePipers FarmEdenmoorTom Hixson of SmithfieldFarmison & Co
Oct 202532.8%8%9.7%5.3%6.5%6.5%17.9%0.03%3.5%9.7%
Nov 202541.7%6.8%10.2%4.5%4.5%5.6%15.3%0.01%3%8.3%
Dec 202534.6%8.5%10.4%4.6%4.6%6.9%18.9%0.01%3%8.5%
Jan 202630%10.9%10.9%6%8.9%7.3%16.4%0.53%3.1%6%
Feb 202642.3%8.4%8.4%5.6%6.9%6.9%10.3%3%2.5%5.6%
Mar 202632.1%11.7%11.7%7.8%7.8%7.8%7.8%3.4%3.4%6.4%
Apr 202634.3%12.5%10.2%8.3%6.8%8.3%6.8%3.6%4.5%4.5%
May 202633.8%12.3%10.1%10.1%8.2%8.2%5.4%3%4.5%4.5%
Jun 202622.6%15%12.3%12.3%8.2%10%5.5%4.3%5.5%4.3%
Jul 202620.6%16.8%11.2%11.2%9.2%11.2%6.1%4.8%4.8%4.1%
Aug 202624%16%10.7%10.7%8.7%10.7%5.8%5.8%4.6%3.1%
Sep 202622.3%14.9%12.2%12.2%9.9%9.9%6.5%5.4%3.6%2.9%

How has the Swaledale and Turner & George comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online butchers in September 2026?

3 changes

  1. In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches.

  2. In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  3. In September 2026, Turner & George lost share of searches among online butchers in the United Kingdom, from 10.7% to 9.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Swaledale’s and Turner & George’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swaledale

1 branded search term

  • swaledale butchers

Turner & George

1 branded search term

  • turner and george

How the Brand Demand Index is measured

Other head-to-heads among online butchers

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