Sipsmith vs Whitley Neill:Which is more popular?
In September 2026, Sipsmith and Whitley Neill were level in searches among gin brands in the United Kingdom, with an estimated 1.3K branded searches each, at 3.4% of the total each. When we asked ChatGPT and Google AI Overviews about gin brands, Sipsmith appeared in two of the five answers and Whitley Neill in one. Sipsmith was mentioned before Whitley Neill in every answer that named either.
Who do people search for more?
Sipsmith and Whitley Neill are searched for about as often as each other.
Who does AI mention more?
Sipsmith, mentioned in 2 of 5 answers, Whitley Neill in 1
Who does AI recommend more?
Sipsmith, named ahead of Whitley Neill in 2 of 2 answers
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Top gin brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sipsmith was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whitley Neill was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sipsmith was listed before Whitley Neill in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tanqueray1st
Hendrick's2nd
Gordon's3rd
Bombay Sapphire4th- Sipsmith4th
Whitley Neill6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hendrick's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tanqueray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sipsmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bombay Sapphire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gordon's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Whitley Neill1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“What's the best gin brand in the UK?”
Asked ChatGPT
“What are the most popular gin brands in the UK?”
Asked ChatGPT
“Which gin brand is best for a gin and tonic?”
Searched Google, AI Overview
“gin”
Searched Google, AI Overview
“best gin”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Sipsmith or Whitley Neill more popular in search?
This chart shows how often people search Google for Sipsmith and Whitley Neill by name. Each line represents a brand's share of searches for all six gin brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Sipsmith, Whitley Neill. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bombay Sapphire | Gordon's | Hendrick's | Tanqueray | Sipsmith | Whitley Neill |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 24.9% | 20.4% | 13.6% | 7.4% | 3.3% |
| Nov 2025 | 29.3% | 23.9% | 23.9% | 13.1% | 5.8% | 3.9% |
| Dec 2025 | 26.5% | 26.5% | 26.5% | 11.8% | 4.3% | 4.3% |
| Jan 2026 | 26.8% | 26.8% | 21.9% | 14.6% | 6.5% | 3.5% |
| Feb 2026 | 28.9% | 23.7% | 23.7% | 12.9% | 7% | 3.8% |
| Mar 2026 | 31% | 20.8% | 25.4% | 11.3% | 7.4% | 4.1% |
| Apr 2026 | 29.7% | 19.9% | 24.3% | 16.2% | 5.9% | 3.9% |
| May 2026 | 27.8% | 22.7% | 27.8% | 15.1% | 3% | 3.7% |
| Jun 2026 | 28.5% | 23.3% | 28.5% | 12.7% | 3.1% | 3.8% |
| Jul 2026 | 29.2% | 23.9% | 23.9% | 15.9% | 3.1% | 3.9% |
| Aug 2026 | 29.7% | 24.3% | 24.3% | 16.2% | 2.5% | 3.2% |
| Sep 2026 | 31.8% | 26% | 21.3% | 14.2% | 3.4% | 3.4% |
How has the Sipsmith and Whitley Neill comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Whitley Neill took it in May 2026.
- Across the 12 months ending September 2026, Sipsmith’s share of searches among gin brands in the United Kingdom moved from 7.4% to 3.4%, and its estimated monthly branded searches moved from 3.6K to 1.3K.
- Across the 12 months ending September 2026, Whitley Neill’s share of searches among gin brands in the United Kingdom moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for United Kingdom gin brands in September 2026?
2 changes
In September 2026, Sipsmith overtook Whitley Neill to rank 5th among gin brands in the United Kingdom, with 3.4% of the searches.
Estimated monthly branded searches for Whitley Neill in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sipsmith’s and Whitley Neill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sipsmith
1 branded search term
- sipsmith
Whitley Neill
1 branded search term
- whitley neill
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