Brandwave

How popular isGordon's?

In September 2026, people searched for Gordon's by name about 9,900 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 26% of all United Kingdom gin brand searches, placing Gordon's second out of six brands. When we asked both ChatGPT and Google AI Overviews about gin brands, Gordon's appeared in one of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Gordon's is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. Bombay SapphireShare of searches 31.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. Gordon'sShare of searches 26%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. Hendrick'sShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. TanquerayShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. SipsmithShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top gin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gordon's was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gordon's is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tanqueray1st
  2. Hendrick's2nd
  3. Gordon's3rd
  4. Bombay Sapphire4th
  5. Sipsmith4th
  6. Whitley Neill6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hendrick's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanqueray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sipsmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bombay Sapphire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gordon's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Whitley Neill1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gin brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which gin brands compete with Gordon's?

Gordon's against gin brands in the United Kingdom, by month

Share of searches by month for Bombay Sapphire, Gordon's, Hendrick's, Tanqueray, Sipsmith, Whitley Neill. The figures are in the table below the chart.

View monthly share of searches table
MonthBombay SapphireGordon'sHendrick'sTanqueraySipsmithWhitley Neill
Oct 202530.5%24.9%20.4%13.6%7.4%3.3%
Nov 202529.3%23.9%23.9%13.1%5.8%3.9%
Dec 202526.5%26.5%26.5%11.8%4.3%4.3%
Jan 202626.8%26.8%21.9%14.6%6.5%3.5%
Feb 202628.9%23.7%23.7%12.9%7%3.8%
Mar 202631%20.8%25.4%11.3%7.4%4.1%
Apr 202629.7%19.9%24.3%16.2%5.9%3.9%
May 202627.8%22.7%27.8%15.1%3%3.7%
Jun 202628.5%23.3%28.5%12.7%3.1%3.8%
Jul 202629.2%23.9%23.9%15.9%3.1%3.9%
Aug 202629.7%24.3%24.3%16.2%2.5%3.2%
Sep 202631.8%26%21.3%14.2%3.4%3.4%

  1. 1.Bombay Sapphire

    31.8%

    Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Gordon's

    26%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Hendrick's

    21.3%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -3 points.

  4. 4.Tanqueray

    14.2%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -2 points.

  5. 5.Sipsmith

    3.4%

    Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +1 points.

  6. 6.Whitley Neill

    3.4%

    Moved from 5th to 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Gordon's and its closest rivals

Every comparison with Gordon's

5 comparisons

How has branded search demand for Gordon's changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gordon's in the United Kingdom fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom increased from 24.9% to 26%.
  • Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom peaked at 26.8% in January 2026 and was lowest at 19.9% in April 2026.

How did search popularity change for United Kingdom gin brands in September 2026?

6 changes

  1. In September 2026, Sipsmith overtook Whitley Neill to rank 5th among gin brands in the United Kingdom, with 3.4% of the searches.

  2. In September 2026, Bombay Sapphire gained share of searches among gin brands in the United Kingdom, from 29.7% to 31.8%.

  3. In September 2026, Gordon's gained share of searches among gin brands in the United Kingdom, from 24.3% to 26%.

  4. In September 2026, Hendrick's lost share of searches among gin brands in the United Kingdom, from 24.3% to 21.3%.

  5. In September 2026, Tanqueray lost share of searches among gin brands in the United Kingdom, from 16.2% to 14.2%.

  6. Estimated monthly branded searches for Whitley Neill in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Gordon's’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gordon's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gordon's gin
  • gordons gin

How the Brand Demand Index is measured

Who owns Gordon's?

Gordon's is owned by Diageo. Brandwave also tracks Tanqueray, owned by the same company, in the United Kingdom.

Do you work for Gordon's? To request corrections or removal please contact us via our support page and we will be happy to assist.

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