Gin brands in the United Kingdom:Which are most popular?
In September 2026, Bombay Sapphire was the most searched gin brand in the United Kingdom, accounting for 31.8% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Hendrick's and Tanqueray were mentioned most often, in three of the five answers. Tanqueray was recommended most often, coming first in two out of three responses that gave a list.
Bombay SapphireShare of searches 31.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Gordon'sShare of searches 26%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
Hendrick'sShare of searches 21.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
TanquerayShare of searches 14.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
SipsmithShare of searches 3.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top gin brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Hendrick's and Tanqueray were mentioned most often, in three of the five answers. Tanqueray was recommended most often, coming first in two out of three answers that gave a list. Hendrick's was second, and Gordon's was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tanqueray1st
- Hendrick's2nd
- Gordon's3rd
- Bombay Sapphire4th
- Sipsmith4th
Whitley Neill6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hendrick's3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tanqueray3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sipsmith2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bombay Sapphire1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gordon's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Whitley Neill1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gin brands
5 answers
Asked ChatGPT
“What's the best gin brand in the UK?”
Asked ChatGPT
“What are the most popular gin brands in the UK?”
Asked ChatGPT
“Which gin brand is best for a gin and tonic?”
Searched Google, AI Overview
“gin”
Searched Google, AI Overview
“best gin”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which gin brands do people search for most?
This chart shows how often people search Google for each gin brand by name. Each line represents a brand's share of searches for all six gin brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Bombay Sapphire, Gordon's, Hendrick's, Tanqueray, Sipsmith, Whitley Neill. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bombay Sapphire | Gordon's | Hendrick's | Tanqueray | Sipsmith | Whitley Neill |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 24.9% | 20.4% | 13.6% | 7.4% | 3.3% |
| Nov 2025 | 29.3% | 23.9% | 23.9% | 13.1% | 5.8% | 3.9% |
| Dec 2025 | 26.5% | 26.5% | 26.5% | 11.8% | 4.3% | 4.3% |
| Jan 2026 | 26.8% | 26.8% | 21.9% | 14.6% | 6.5% | 3.5% |
| Feb 2026 | 28.9% | 23.7% | 23.7% | 12.9% | 7% | 3.8% |
| Mar 2026 | 31% | 20.8% | 25.4% | 11.3% | 7.4% | 4.1% |
| Apr 2026 | 29.7% | 19.9% | 24.3% | 16.2% | 5.9% | 3.9% |
| May 2026 | 27.8% | 22.7% | 27.8% | 15.1% | 3% | 3.7% |
| Jun 2026 | 28.5% | 23.3% | 28.5% | 12.7% | 3.1% | 3.8% |
| Jul 2026 | 29.2% | 23.9% | 23.9% | 15.9% | 3.1% | 3.9% |
| Aug 2026 | 29.7% | 24.3% | 24.3% | 16.2% | 2.5% | 3.2% |
| Sep 2026 | 31.8% | 26% | 21.3% | 14.2% | 3.4% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 12.1K | 0% | +2.1 points | |
| 2, held 2nd | 26% | 9.9K | 0% | +1.7 points | |
| 3, held 3rd | 21.3% | 8.1K | -18.2% | -3 points | |
| 4, held 4th | 14.2% | 5.4K | -18.2% | -2 points | |
| 5, moved from 6th to 5th | 3.4% | 1.3K | +30% | +1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.4% | 1.3K | 0% | +0.2 pointsmoved from 5th to 6th |
31.8%
Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Gordon's26%
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +1.7 points.
21.3%
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share -3 points.
14.2%
Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -2 points.
5.
Sipsmith3.4%
Moved from 6th to 5th. 1.3K estimated branded searches, +30% vs prior month. Share +1 points.
3.4%
Moved from 5th to 6th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among gin brands in the United Kingdom?
6 brands
In September 2026, Bombay Sapphire was the most searched among gin brands in the United Kingdom, with an estimated 12.1K branded searches, 31.8% of all searches for the six we track. Gordon's is in 2nd place, 5.8 percentage points behind at 26%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Bombay Sapphire | 30.5% → 31.8% | 31.8%Sep 2026 | 26.5%Dec 2025 | 1st |
| Gordon's | 24.9% → 26% | 26.8%Jan 2026 | 19.9%Apr 2026 | 2nd |
| Hendrick's | 20.4% → 21.3% | 28.5%Jun 2026 | 20.4%Oct 2025 | 3rd |
| Tanqueray | 13.6% → 14.2% | 16.2%Apr 2026 | 11.3%Mar 2026 | 4th |
| Sipsmith | 7.4% → 3.4% | 7.4%Mar 2026 | 2.5%Aug 2026 | 5th |
| Whitley Neill | 3.3% → 3.4% | 4.3%Dec 2025 | 3.2%Aug 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Bombay Sapphire’s share of searches among gin brands in the United Kingdom increased from 30.5% to 31.8%.
- Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom increased from 24.9% to 26%.
- Across the 12 months ending September 2026, Hendrick's’ share of searches among gin brands in the United Kingdom increased from 20.4% to 21.3%.
- Across the 12 months ending September 2026, Tanqueray’s share of searches among gin brands in the United Kingdom increased from 13.6% to 14.2%.
- Across the 12 months ending September 2026, Sipsmith’s share of searches among gin brands in the United Kingdom decreased from 7.4% to 3.4%.
- Across the 12 months ending September 2026, Bombay Sapphire’s share of searches among gin brands in the United Kingdom peaked at 31.8% in September 2026 and was lowest at 26.5% in December 2025.
- Across the 12 months ending September 2026, Gordon's’ share of searches among gin brands in the United Kingdom peaked at 26.8% in January 2026 and was lowest at 19.9% in April 2026.
- Across the 12 months ending September 2026, Hendrick's’ share of searches among gin brands in the United Kingdom peaked at 28.5% in June 2026 and was lowest at 20.4% in October 2025.
- Across the 12 months ending September 2026, Tanqueray’s share of searches among gin brands in the United Kingdom peaked at 16.2% in April 2026 and was lowest at 11.3% in March 2026.
- Across the 12 months ending September 2026, Sipsmith’s share of searches among gin brands in the United Kingdom peaked at 7.4% in March 2026 and was lowest at 2.5% in August 2026.
- Across the 12 months ending September 2026, Whitley Neill’s share of searches among gin brands in the United Kingdom peaked at 4.3% in December 2025 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Whitley Neill held steady: its share of searches among gin brands in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom gin brands in September 2026?
6 changes
In September 2026, Sipsmith overtook Whitley Neill to rank 5th among gin brands in the United Kingdom, with 3.4% of the searches.
In September 2026, Bombay Sapphire gained share of searches among gin brands in the United Kingdom, from 29.7% to 31.8%.
In September 2026, Gordon's gained share of searches among gin brands in the United Kingdom, from 24.3% to 26%.
In September 2026, Hendrick's lost share of searches among gin brands in the United Kingdom, from 24.3% to 21.3%.
In September 2026, Tanqueray lost share of searches among gin brands in the United Kingdom, from 16.2% to 14.2%.
Estimated monthly branded searches for Whitley Neill in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
How are branded searches counted for gin brands?
8 search terms
Each brand's share of searches among gin brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Bombay Sapphire
1 branded search term
- bombay sapphire
Gordon's
2 branded search terms
- gordon's gin
- gordons gin
Hendrick's
2 branded search terms
- hendrick's gin
- hendricks gin
Tanqueray
1 branded search term
- tanqueray
Sipsmith
1 branded search term
- sipsmith
Whitley Neill
1 branded search term
- whitley neill
Compare popularity between leading brands
- Bombay Sapphire vs Gordon's: compare popularity
- Bombay Sapphire vs Hendrick's: compare popularity
- Bombay Sapphire vs Tanqueray: compare popularity
- Bombay Sapphire vs Sipsmith: compare popularity
- Gordon's vs Hendrick's: compare popularity
- Gordon's vs Tanqueray: compare popularity
- Gordon's vs Sipsmith: compare popularity
- Hendrick's vs Tanqueray: compare popularity
- Hendrick's vs Sipsmith: compare popularity
- Tanqueray vs Sipsmith: compare popularity
- Compare any of these brands
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